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March 2014
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Volkswagen of America Continues Partnership With Peak Performance as Exclusive Provider for CRM Solutions


PEAK’s innovative methodologies have led to improved customer engagement in all our dealer communications.

CALABASAS, CA, March 27, 2014 /24-7PressRelease/ — Volkswagen Group of America has once again selected Peak Performance to be the exclusive provider of TRAC, known as Target and Retain Aftersales Customers – a comprehensive, industry-leading service CRM solution for Volkswagen dealers nationwide. TJ Dolliver, Parts and Service Marketing Manager noted, “Peak Performance is the right choice for Volkswagen. PEAK’s innovative methodologies have led to improved customer engagement in all our dealer communications.

“According to Steven Gray, Chief Operating Officer, Peak Performance, “Our long-standing relationship with Volkswagen of America has provided us with a unique insight to guide them in their growth and success. We look forward to introducing new analytically driven touch points and enhanced digital communications into the TRAC program.”

PEAK has been the exclusive partner of Volkswagen’s TRAC program since 2007, providing automotive dealers nationwide with CRM, lead generation and reputation management.

About Peak Performance

Founded in 1991, Peak Performance is headquartered in Calabasas, California. PEAK is a leading CRM resource specializing in the automotive industry. The company’s innovative solutions maximize customer engagement with powerful, data-driven marketing solutions across both sales and service. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for their clients. Known in the industry as the trusted authority, PEAK’s state-of-the-art omnichannel products and services stand as the programs of choice for thousands of automotive dealers nationwide. For more information, visit

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 630 independent U.S. dealers.