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Iconic Strategies: Direct Marketing Grew by 8.6% Last Year

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As direct marketing is used in almost every industry and business in the UK, the market has remained fairly resilient to changes in the economy in recent years.

NORWICH, ENGLAND, April 14, 2014 /24-7PressRelease/ — Outsourced sales and event marketing firm, Iconic Strategies review the main reasons why direct marketing is generating large volumes of sales for UK businesses.

The Direct Marketing Report Plus 2014 estimate that direct marketing in the UK grew by approximately 8.6% in 2013, displaying continued growth in recent years that has resulted in direct marketing campaigns being responsible for around a quarter of all UK sales generated in the past year. Digital marketing channels are taking over from traditional marketing methods as the roll out of broadband Internet and smartphone access is increasing each year throughout the UK. Direct marketers are optimising on the higher visibility and broader reach available through these digital media channels.

About Iconic Strategies: http://www.iconicstrategies.co.uk/

Norwich based direct marketing firm, Iconic Strategies forecast that the direct marketing industry will continue to portray positive growth in the coming years for different reasons. Firstly, it is measurable for both the sales force and the clients. Secondly it is cost effective for clients and at the same time, gains sales at a faster rate than any other form of marketing. Direct marketing includes tangible offers – this provides customers with a sense of urgency to respond within a certain period of time, allowing clients to keep better records of campaigns and see results faster.

Direct marketing strategies involve tailored presentations that allow a firm to showcase their client’s success and demonstrate the client’s area of expertise face to face with the customer. A presentation will educate the customer better about the product or service, resulting in a higher rate of customer satisfaction. At Iconic Strategies, they know that customer satisfaction is extremely important for the success of their client’s business. A high customer satisfaction rate will result in more sales and more money for the client. Customers are always going to crave interaction with people therefore direct marketing will remain a strong way of converting sales.

Iconic Strategies is an ambitious sales and event marketing firm based in Norwich that uses a unique marketing approach to help a wide range of clients acquire quality, long term customers for their business. The firm is committed to maintaining a rewarding environment in which they can accomplish both the client’s and the company’s long term business goals and objectives.

‘As more companies are seeing the benefits of direct marketing, our campaigns are growing in popularity for increasing numbers of clients’ said a spokes person for Iconic Strategies. ‘And as direct marketing increase in popularity, Iconic Strategies will be able to grow and expand in the future as we gain increasing numbers of clients’ added the company spokes person.

Iconic Strategies is an ambitious sales and event marketing firm based in Norwich that uses a unique marketing approach to help a wide range of clients acquire quality, long term customers for their business.