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Go Greener and Earn Spending Money for the World’s Biggest Brands

ACCESSWIRE

By Zeex

TEL AVIV, ISRAEL / ACCESSWIRE / December 4, 2018 / The HOOXI project was born as a result of the Korean government’s pledge to reduce greenhouse gas emission by 37% by 2030.

HOOXI is a campaign and app by W Green Pay that launched in Korea. The app users complete missions on the app and generate ”mission points”. These points are used to competitively rank users on a monthly basis. As an incentive to encourage enthusiastic participation and voluntary generation of useful greenhouse gas emissions reduction data, each month the top 20% of users will be rewarded with WGP (W Green Pay) tokens – a blockchain currency.

The WGP tokens can be used directly in the app to buy products and services from world leading brands such as Amazon, Starbucks, Adidas, Nike and many more. All this is made possible through Zeex – a blockchain platform that allows liquidity between digital assets and products and services.

W Green Pay has recently deepened the strategic bond and collaboration between the two companies by also completing an investment round in Zeex.

Youree Lee, W Green Pay co-founder and CEO, said: ”It was important for us to give HOOXI participants tangible value. We wanted them to be able to turn their rewards into the products and services they like with ease.”

Guy Melamed, Zeex co-founder and CEO, commented on the partnership: ”Zeex’s aim is to support crypto mass adoption and W Green Pay helps us to do that by reaching a wide audience on day one. The fact that W Green Pay is an environmental company makes this partnership even more important for us.”

Lee and Melamed said that the HOOXI app will launch as an open beta release on December 5th and Zeex functionality will follow shortly after.

Contact:

Shachar Blum
Operad Ltd
info@operad.com

SOURCE: Zeex

ReleaseID: 529618