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    Apple Jumps 2.7 points to reach Purple Chip status at 621 billion

    Apple is the biggest company in the world now trumping a record set in 1999 by Microsoft – Apple has surpassed and and all expectations to reach a capitalization of over 620 billion.

    Apple has the  support of the people and shareholders and set to reach even greater heights with new product launches coming up and a sharp focus on innovation to now maintain and grow this self-perpetuating money making machine.

    Apple stock hit new highs  and jumped 2.7% on optimism surrounding  the impending launch of the iPhone 5 and a better small and cheaper iPad in time for Christmas.

    Microsoft would still hold the record if the numbers were adjusted for inflation.

    The MONEY® Network