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Financial advertising, marketing and sales without the 56% google inefficiency.

Google admits that advertisers wasted their money on more than half of internet ads

By  http://qz.com/author/zwenerflignerqz/

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.

That uncertainty reached a new high this week, as Google announced that 56.1% of ads served on the internet are never even “in view”—defined as being on screen for one second or more. That’s a huge number of “impressions” that cost money for advertisers, but are as pointless as a television playing to an empty room.

This is not a big revelation. The web metrics company ComScore reported last year that 46% of online ads are never seen. Spider.io, an ad fraud company acquired by Google in February, has pointed out that a large portion of ads are “viewed” only by robots, revealing that one botnet of 120,000 virus-infected computers viewed ads billions of times, running up the tab for advertisers without offering them the human eyeballs they sought.

Still, the acknowledgement by a heavyweight such as Google that ad viewability is a problem could shake up the industry by delaying possible IPOs of ad companies and requiring new ways for advertisers to gauge the effectiveness of their ads.

The nineteenth-century retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In this case, it’s the obviously the half that pays for ads which are never seen, and now advertisers are looking for new tools to figure out which those are.

It’s worth noting that Google made this acknowledgement of the deficiency of the model it has profited richly from while also offering a new model to advertisers: In July it introduced its Active View product, which measures only viewed ads.

Hyundai Best Car

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Value for Money - Hyundai

COSTA MESA, Calif., Mar. 2, 2012 /PRNewswire/ — With yesterday’s September sales press release, Hyundai Motor America has begun disclosing both its sales-weighted Corporate Average Fuel Economy (CAFE) results and its average window-label fuel economy results. Hyundai is the first automaker to disclose either of these important fuel economy data points. (Logo:  http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO) “At the beginning of the year, we began reporting monthly sales-weighted Corporate Average Fuel Economy (CAFE) results, to allow journalist, policy-makers, and consumers the ability to judge our progress against the evolving CAFE standards,” said John Krafcik, Hyundai Motor America’s president and CEO.  “Now, we are going one step further and sharing average window-label fuel economy results, so stakeholders can better understand the very real difference between these two metrics.”

SALES WEIGHTED FUEL ECONOMY
SeptemberCAFE MPG 2011 CYTDCAFE MPG SeptemberWindow-LabelCombined MPG 2011 CYTDWindow LabelCombined MPG
Car 37.4 36.7 28.2 27.7
Truck 28.5 28.7 21.8 21.9
Hyundai Brand 36.5 35.9 27.6 27.1

CAFE fuel economy is based on data from fuel economy tests and does not include adjustments taken to reflect real-world driving conditions. These are used to set federal standards. Average window-label fuel economy is what is shown on the vehicle window sticker.  It is calculated by taking data from fuel economy tests and applying adjustments which results in ratings that more accurately reflect what drivers will get in real-world driving. Each month Hyundai will provide both sets of data to ensure that journalists, policy-makers, and consumers understand the significant differences between CAFE standard fuel economy values and real-world fuel economy values.

“CAFE values, since they are unadjusted for real-world driving conditions, are more than 30 percent higher than the real-world adjusted fuel economy values shown on new car window stickers,” said Krafcik. “It’s important to continue to make this point so the dialogue around fuel economy standards, which are based on CAFE values and not real-world values, can be put into the appropriate context.”

For additional details on the subject reference the November 2011 Car & Driver Magazine article: The CAFE Numbers Game; Making Sense of the New Fuel-Economy Regulations by Csaba Csere.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media website:  www.hyundainews.com

SOURCE Hyundai Motor America

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