www.money.ca

money.ca
www.money.ca

MONEY.CA is highly ranked on yahoo google bing and youtube and is popular with social media, Canadian financial consumers and is a favorite of The Advisor Channel. MONEY represents Canadian money at the highest level. MONEY online is the destination place for the average Canadian who needs to make, save and preserve more of their hard earned wealth. We are most proud of the fact that we are a friend of, associated with and are considered a darling business firm focused on Canadian financial literacy. All of our products and services are focused on money, personal finance and financial literacy. While money concentrates on providing a simple line of business in the realm of financial advertising we endeavor to engage and facilitate exchange of knowledge and power with and to Canadian’s.

Our products and services are simple and obvious in nature with a narrow minded aim to provide good, timely and actionable news, information, insight and advice.

Welcome to The MONEY Network and the growing MONEY Vertical that is helping the average Canadian bring up the mean for all the right reasons.

MONEY.CA online with over 10,000 new, unique visitors monthly and growing exponentially.

Money Magazine in print at Chapters Indigo Smith Books Coles and other fine retail establishments. Money Magazine is also available online in magazine format with ISSUU.COM

The Money Newsletter a monthly electronic communique that is well receive by over 10,000 CASL approved subscribers known as loyal MONEY Members.

Money Media we are partnered with the top 10 world class press and media organizations with considerable and unique free access to media and resources.

Money Video from concept to creation and production MONEY Video creates top quality financial content for internal purposes and outside sales.

The Money Show for Television is on TV 2 times daily, 7 days a week in 4 provinces in Canada with regular ‘same channel – same time’ scheduling.

MONEY is online – in print – in the media – with video – and on television. What more do you want? Let us know how we can improve and how we can get MONEY working for you.

As a continuous theme we are always and connecting the dots between MONEY and the 12 core areas of personal finance.

investments – insurance – mortgages – tax – trust and estate planning – financial planning – credit
budget and savings – business – real estate – finance – financial literacy

Advertise, Sponsor – Contribute or Promote with MONEY and be recognized as a champion of Canadian Financial Literacy and an elite social sponsor.

James Dean

Toronto

416-360-0000

info@money.ca

Free Andex Chart Offer with MONEY.CA

Andex Chart - Free
Free Canadian Andex Chart – Buy one – Give one offer with MONEY.CA

Andex Chart – Free Canadian Andex Chart Handout with purchase of Money Membership. MONEY.CA online – Money Magazine to the door step and the monthly Money Newsletter to the desktop.

Buy MONEY Membership at $30.00 per annum and get a free current edition Canadian version Andex Chart Handout. When you buy one you give one – an older version will go to a child, student or teenager as an act of kindness toward Canadian Financial Literacy.

info@money.ca

http://money.ca/promotions/andex/

Attendees of The Financial Show will receive a Free 2014 Canadian Andex Chart at the reception desk.

 

 

Financial advertising, marketing and sales without the 56% google inefficiency.

Google admits that advertisers wasted their money on more than half of internet ads

By  http://qz.com/author/zwenerflignerqz/

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.

That uncertainty reached a new high this week, as Google announced that 56.1% of ads served on the internet are never even “in view”—defined as being on screen for one second or more. That’s a huge number of “impressions” that cost money for advertisers, but are as pointless as a television playing to an empty room.

This is not a big revelation. The web metrics company ComScore reported last year that 46% of online ads are never seen. Spider.io, an ad fraud company acquired by Google in February, has pointed out that a large portion of ads are “viewed” only by robots, revealing that one botnet of 120,000 virus-infected computers viewed ads billions of times, running up the tab for advertisers without offering them the human eyeballs they sought.

Still, the acknowledgement by a heavyweight such as Google that ad viewability is a problem could shake up the industry by delaying possible IPOs of ad companies and requiring new ways for advertisers to gauge the effectiveness of their ads.

The nineteenth-century retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In this case, it’s the obviously the half that pays for ads which are never seen, and now advertisers are looking for new tools to figure out which those are.

It’s worth noting that Google made this acknowledgement of the deficiency of the model it has profited richly from while also offering a new model to advertisers: In July it introduced its Active View product, which measures only viewed ads.

A New Approach to Pension Design

In 2008 the Alberta/BC Joint Expert Panel completed its work on suggested pension reforms. Alberta passed Bill 10 implementing the majority of the suggestions and is expected to release the enabling regulations sometime this summer. There are a number of positive changes in the legislation, but the change that could transform the pension landscape across Canada is the introduction of the target benefit plan.

Pension plans have traditionally been defined benefit plans, which deliver known benefits to plan members, with contributions varying depending on plan experience. The longevity risk, interest rate risk, and investment risk are all borne by the plan sponsors. During the 90s when plans experienced significant return on assets plan sponsors were happy to continue with this arrangement. When the investment returns diminished and low interest rates lead to significant increases in liabilities the risks being borne by sponsors became far more apparent.

Numerous court decisions have also eroded the ability of sponsors to benefit in cases where results exceeded expectations, yet leave them responsible for providing additional funding to plans in cases where results were worse than expected. Plan sponsors in the private sector are understandably unwilling to continue sponsoring this type of arrangement.

The main deterrent from a company perspective is not the increased costs, but the increased volatility of costs, which is attributable mostly to the interest rate risk.

This led to the growth of the defined contribution plan, in which a sponsor provides predictable contributions towards a pension plan, but the ultimate benefit will depend on plan experience. The risks in this case are borne by the plan member. This works well for the plan sponsors but the consequences of the inadequate pensions provided by these plans are only in the infancy of being realized. DC plans do a poor job of mitigating longevity risk and have historically produced lower returns than DB plans.

Like so many other issues, the pendulum has swung from one position, of all DB plans, to the other extreme, in which new plans are almost entirely DC plans. What is required is a middle ground that mitigates the risks to plan sponsors, while not shifting the burden entirely to the plan member who is ill equipped to cope. The target benefit plan is designed to precisely that.

The target benefit plan aims to provide a defined benefit, however it does not obligate sponsors as a DB plan does. Instead, if needed, benefits can be reduced based on the funds available to provide the benefits. This shifts some of the risk to the plan members. This is not ideal for the members, however it is better than the alternative in which sponsors are unwilling to sponsor a plan. The new legislation includes measures to improve benefit security, such as stochastic risk based reserve calculations, that provide a high probability that the benefits will be provided, rather than forcing the sponsors to guarantee the benefits.

The death of the traditional DB plan has been evident for many years, but there has been no reasonable alternative. Some steps have been made towards introducing target benefit plans, but the Alberta legislation is the first that can be applied to any sponsor and will allow for innovative ideas to help restore the health of the Canadian pension system.

Ryan Wall

The Future of Life Expectancy and Government Benefits

The average life expectancy in Canada has been increasing steadily for over a century. This is due largely to improvements in living conditions and the remarkable advancements in medicine during that time. According to Statistics Canada, the average life span at birth in 1920 was approximately 60 years, and it has now risen to over 80. With a baby boom cohort and a typical retirement age of 65, the pressure on pension programs is starting to mount.  However, the situation may not be as dire as it seems.

The United States has frequently been cited as having $87 trillion dollars in unfunded liabilities with respect to various entitlement programs. This is a dubious figure, as it based on the projected shortfall over a 75 year period. Over such a long time period it is virtually impossible to predict any of the variables associated with such a calculation, including life expectancy. Baring extreme technological breakthroughs, it is unlikely that increases in life expectancy will continue to increase at a significant rate, and may in fact begin to decrease.

The problem with most projections of life expectancy is that they are extrapolations of past increases, which happen to form a nearly straight line, with that line being assumed to continue. A better method is to focus on the current health status of various groups of people, and the impact that has on survival. The obesity epidemic has led researchers to conclude that life expectancy will soon begin to decrease due to cardiovascular disease.

Further research is also showing the emergence of two distinct groups with respect to life expectancy: those with higher education and those without. Higher education is associated with higher income, better access to health care and healthier lifestyles, all of which improve life expectancy. With higher income this group will also have better access to new medical technology.

Projections of shortfalls in retirement programs may therefore be overstated. Means tested benefits such as Old Age Security would be doubly impacted. Improvements in life expectancy will be concentrated amongst people who will receive little or no benefits. Those who do receive the benefits will on average have lower life expectancy, reducing the projected payouts.

The recent increase to the OAS eligibility age reflects known increases to life expectancy and was necessary to keep the program affordable. This will undoubtedly not be the last cost cutting measure; if cost projections are based on an overestimate of life expectancy, the additional cuts will be excessive. The impact of reduced life expectancy on government expenditures will not be noticed until long after the reductions have occurred.

Of course the future is unknown, as the best projections, data, and expert opinions, cannot account for politicians.

Ryan Wall