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Financial advertising, marketing and sales without the 56% google inefficiency.

Google admits that advertisers wasted their money on more than half of internet ads

By  http://qz.com/author/zwenerflignerqz/

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.

That uncertainty reached a new high this week, as Google announced that 56.1% of ads served on the internet are never even “in view”—defined as being on screen for one second or more. That’s a huge number of “impressions” that cost money for advertisers, but are as pointless as a television playing to an empty room.

This is not a big revelation. The web metrics company ComScore reported last year that 46% of online ads are never seen. Spider.io, an ad fraud company acquired by Google in February, has pointed out that a large portion of ads are “viewed” only by robots, revealing that one botnet of 120,000 virus-infected computers viewed ads billions of times, running up the tab for advertisers without offering them the human eyeballs they sought.

Still, the acknowledgement by a heavyweight such as Google that ad viewability is a problem could shake up the industry by delaying possible IPOs of ad companies and requiring new ways for advertisers to gauge the effectiveness of their ads.

The nineteenth-century retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In this case, it’s the obviously the half that pays for ads which are never seen, and now advertisers are looking for new tools to figure out which those are.

It’s worth noting that Google made this acknowledgement of the deficiency of the model it has profited richly from while also offering a new model to advertisers: In July it introduced its Active View product, which measures only viewed ads.

Weekend Money – The Rock – Muskoka Monday Special

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xclusive offer fromhe Rock Golf Club

Thank you to all who attended our exclusive offer this past wednesday.  The Rock Golf Club is offering another exclusive rate to all of our valued guests.  On Monday August 20th, 2012 we are offering Twilight All Day $79 plus tax!

Call us today and mention you received this message, to receive your special rate.

*This offer is only valid for Monday August 20th, 2012.

Call us at 705-765-7625

Air Canada – Charity Golf Tournament – Raises Big Money for Little Kids

Canadian Charity Golf Tournaments
Charity Golf Tournaments Canada

Air Canada Foundation First Annual Golf Tournament Raises Over $268,000 for Children in Need

 

Event Part of Year-Long Celebration of Air Canada’s 75th Anniversary

MONTREAL, Aug. 9, 2012 /CNW Telbec/ – The Air Canada Foundation’s first annual fundraising golf tournament held Monday, August 6, at the Elm Ridge Country Club, Québec, raised over $268,000 support of organizations focused on the health and well-being of children in need.

“On behalf of all the people whose lives are touched by the Air Canada Foundation, I extend a heartfelt thank you to our loyal partners, sponsors, participants and volunteers whose enthusiasm and generosity made this inaugural fundraising event a resounding success,” said Priscille LeBlanc, Chair of the Air Canada Foundation. “With the support of our customers, employees, friends and partners, the Foundation is now able to provide financial as well as travel assistance directly to those most in need.”

The event featured 36 teams totalling 144 golfers with funds raised through sponsorships, fun events, and a silent and live auction of items donated by tournament partners:

Presenting sponsor

Aeroplan

Patrons of Honour

AAR Corporation
Airbase Services
American Express
B/E Aerospace
CAE
Carlson Wagonlit
Delta TechOps
Embraer
Expedia & Egencia
GE Aviation
InFlight Canada
Panasonic Avionics
Pratt & Whitney
Spafax

About the Air Canada Foundation
In celebration of its 75 years of community involvement, Air Canada launched in 2012 the Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children in need.
The Air Canada Foundation offers support primarily through travel assistance to core programs including: The Hospital Transportation Program, which donates Aeroplan miles to 15 pediatric hospitals across Canada so children can travel to obtain medical care unavailable locally; the Air Canada Volunteer Involvement Program which encourages employees to give back to their local community by providing them with airline tickets to raise money for causes they support while the employee-led charitable organization, Dreams Take Flight, each year flies hundreds of ill and disadvantaged children to Disney for a day of making wishes come true. To supplement travel initiatives with financial assistance, the airline also engages directly in fundraising activity such as the Every Bit Counts program which encourages customers to donate loose change of all denominations onboard or through airport collection containers.
The Foundation also offers continued support to major health-related causes that benefit Canadians and is an active participant in international humanitarian relief activity as the need arises.
For more information about The Air Canada Foundation, please visit www.aircanada.com/foundation

About Air Canada
Air Canada is Canada’s largest domestic and international airline serving more than 175 destinations on five continents. Canada’s flag carrier is the 15th largest commercial airline in the world and in 2011 served more than 33 million customers. Air Canada provides scheduled passenger service directly to 59 Canadian cities, 56 destinations in the United States and 63 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,356 destinations in 193 countries. In 2012, Air Canada was ranked Best International Airline in North America in a worldwide survey of more than 18 million airline passengers conducted by independent research firm Skytrax.
SOURCE: AIR CANADA

 

For further information:Contacts :
Isabelle Arthur (Montréal)  514 422-5788
Peter Fitzpatrick (Toronto)  416 263-5576
Angela Mah (Vancouver)  604 270-5741

Internet :  aircanada.com/foundation

Canadians ready to help Haiti Earthquake Victims

PORT-AU-PRINCE, Haiti – Military medics have begun treating Haitian earthquake survivors as the Canadian relief effort continues to expand. For the past two days they have been supporting a Belgian relief team at a makeshift clinic treating overflow patients from a neighbouring hospital. There are currently more than 115 Canadian military personnel in the country busy preparing for the Disaster Assistance Relief Team.

Canadian police officers posted with the UN have been acting as escorts for search and rescue teams. Today, a Dominican operation pulled out an elderly woman who had been pinned in her apartment since Tuesday’s earthquake.Consular officials have so far evacuated more than 500 Canadians, with two planes due to arrive in Canada today.