EDINBURGH, UNITED KINGDOM–(Marketwire – July 29, 2010) – Semichem is more than a great source for affordable designer health and beauty products and perfume on line and on the high street. Now, by integrating Facebook into its website, it is a place where you can check out what products your Facebook friends recommend and a place where you can interact with your friends through comments while shopping. It gives you the same sense of fun, sharing tips and your favourite products as going round a high street store with your friends on a Saturday afternoon – but without all the hassle of crowds, rain and travel fares. Now that Semichem has completed its integration with Facebook, you will be able to seamlessly connect your Facebook account with your favourite health, beauty and fragrance products. What this means is, when you surf onto Semichem’s website while logged into your Facebook account, a host of social information will be at your finger tips. Let’s say you are looking for some cheap designer perfume and you like the sound of Lacoste Touch of Pink, or maybe you’re a fan of a certain designer aftershave – when you visit the product page you will see three useful pieces of information: At the top you will see a ‘Like’ button and the number of people who like this product beside it. This gives you a quick indication of how many Facebookers like this product and lets you indicate if you like it too. Further down you will find the ‘Friends’ Activity’ section which lists other products your friends have been looking at recently. Handy for giving you some inspiration or just to find out that your new friend with that great look uses, for example, Elizabeth Arden Cosmetics. Also on the page, you will find a comment section so you can let people know what you think and see what others have commented on already. Perfect for leaving your own pearls of wisdom for other Semichem users to read and enjoy. On top of this you can now follow Semichem on Facebook or Twitter via the link below. By following Semichem you will be very first in line to take advantage of everything they have to offer. A quick note: Privacy is a top priority for Semichem, Twitter and Facebook, which is why this integration makes sure that your name or any of your other details will only be visible next to any product “like” or recommendation if you are already friends with them on Facebook. Comments will appear with your name and photo but this does not mean other users will be able to access your Facebook profile. Semichem operates more than 140 stores across Scotland, north of England and Northern Ireland, bringing you big branded products at unbelievable prices.