Launch of Call for Concepts to increase awareness and take-up of Canada Learning Bond

Launch of Call for Concepts to increase awareness and take-up of Canada Learning Bond

Canada NewsWire

GATINEAU, QC, Nov. 23, 2017 /CNW/ – When more people can afford post-secondary education, our economy can grow and our middle class can thrive. That’s why the Government of Canada is helping more low- and middle-income families save money for their children’s post-secondary education through the Canada Learning Bond (CLB).

The CLB provides up to $2,000 in a Registered Education Savings Plan (RESP) for children from low-income families, with no contribution required from the child’s family. This includes $500 for the first year of eligibility and $100 each following year, until the calendar year they turn 15.

Today, during National Education Savings Week, the Honourable Patty Hajdu, Minister of Employment, Workforce Development and Labour, launched a national Call for Concepts to help more people access the CLB and save for their child’s post-secondary education. The Call for Concepts will give preference to projects that help hard-to-reach and vulnerable populations, such as Indigenous children, and projects that address the challenges faced by those seeking to open an RESP.

$7 million will be awarded to organizations over the next three years to implement the chosen concepts, once full proposals have been developed and selected in the next stage.


“Making post-secondary education more affordable for all Canadians, especially those from low- and middle-income families, isn’t just the right thing to do—it’s the smart thing to do. Children with education savings are more likely to attend and complete post-secondary education and graduate with less debt. Helping more people access post-secondary education is a key way in which we can grow the economy and strengthen the middle class.”
The Honourable Patty Hajdu, Minister of Employment, Workforce Development and Labour

Quick Facts

  • While take-up of the CLB has steadily increased from 0.2 percent in 2005 to 34.7 percent in 2016, two thirds of eligible children are not yet receiving this education savings incentive, representing approximately 1.8 million children across Canada.
  • In May 2017, the Government of Canada provided the millionth CLB in an RESP; helping 1 million Canadian children save for their post-secondary education.
  • The deadline for applications is January 16, 2018.

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Call for Concepts to Increase awareness and take-up of the Canada Learning Bond

Canada Learning Bond

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Employment and Social Development Canada (ESDC) is accepting project proposals from organizations for new and/or innovative approaches designed to increase awareness and take-up of the CLB to help improve life outcomes for children, with a particular emphasis on vulnerable populations, including Indigenous children. Proposals must align with at least one of the following three themes: support for Indigenous populations, facilitated access to education and research and innovation.

The CLB is money that the Government of Canada deposits directly in Registered Education Savings Plans for children from low-income families, born in 2004 or later, to help pay for their post-secondary education. The CLB provides an initial payment of $500 plus $100 for each year of eligibility, up to age 15, for a maximum of $2,000. Personal contributions are not required to receive the CLB.

To be eligible for the CLB, a child must be from a low-income family and:

  • be born on or after January 1, 2004;
  • be a resident of Canada;
  • have a valid Social Insurance Number (SIN); and
  • be named as a beneficiary to an RESP.

The child’s primary caregiver (PCG) and, effective January 2018, the spouse or common-law partner of the PCG, can request the CLB on behalf of an eligible child. The PCG is the person who is eligible to receive the Canada Child Benefit in the child’s name. The child’s PCG must have applied for the Canada Child Benefit for the child through the Canada Revenue Agency and must continue to file income tax returns, allowing eligibility to be validated. Children in care qualify for the CLB.


SOURCE Employment and Social Development Canada

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Unprecedented Canada-wide movement to improve pediatric cancer treatment

Unprecedented Canada-wide movement to improve pediatric cancer treatment

Canada NewsWire

Researchers at Sainte-Justine and the Montreal Children’s Hospital
join 20 other Canadian research partners as part of a $16-million initiative

MONTREAL, Nov. 23, 2017 /CNW Telbec/ – In Canada, cancer remains the leading cause of illness-related death in children. In an effort to accelerate research breakthroughs and ensure a faster path to a cure for children living with resistant, recurrent or metastatic cancer, more than 30 pediatric research centres and non-profit organizations are joining forces to support the PRecision Oncology For Young peopLE (PROFYLE) program, an initiative of the Terry Fox Research Institute. This unique partnership represents $16.4 million in funding, over a quarter of which will come from Quebec.

Logos: CHU Sainte-Justine Foundation, CHU Sainte-Justine, Montreal Children's Hospital Foundation, Research Institute of the MUHC, Charles-Bruneau Foundation, Sarah's Fund, The Terry Fox Research Institute (TFRI) (CNW Group/The Montreal Children's Hospital Foundation)

Terry Fox PROFYLE seeks to tap into world-renowned Canadian expertise in genomics and pediatric oncology. The program uses real-time molecular profiling to personalize treatment for patients with tumours that are difficult to treat with conventional therapy, no matter where they live in Canada. Eight-year-old Karl from the greater Montreal area is one of these patients.

Karl was six when he and his parents found out that a persistent pain in his arm was in fact ganglioglioma, for which the prognosis in children is less than encouraging. “It was such a shock. We could barely wrap our heads around it,” his mother Josée recounted. They were told that the chances of being able to completely remove Karl’s tumour, which was lodged in his brain stem, were slim and that the repercussions could be serious. Fortunately, an experimental treatment was available through Terry Fox PROFYLE. “Instead of undergoing highly complex surgery, Karl is taking a pill to shrink the tumour. This has given him back his mobility and let him return to school.”

Although 80% of pediatric cancer patients now survive, the outlook for the remaining 20% continues to be grim. Terry Fox PROFYLE Program Director Dr. David Malkin of the SickKids Hospital in Toronto is delighted to see specialists in precision medicine converge for the first time and work together instead of in their respective silos. This is the key to modern-day medical advances.

The medicine of tomorrow in Quebec
Dr. Nada Jabado, a senior scientist with the Child Health and Human Development Program at the Research Institute of the McGill University Health Centre (RI-MUHC) and a pediatric hematologist-oncologist at the Montreal Children’s Hospital of the MUHC, is a primary physician for children with brain tumours. “The PROFYLE initiative is an unprecedented catalyst for collaboration among Canadian scientists who are tackling particularly aggressive, hard-to-treat forms of pediatric cancer. I am proud of the synergy between our two teams in Quebec and of the expertise we’ve developed in studying genetic biomarkers that we can bring to this massive undertaking,” said Dr. Jabado, leader of the PROFYLE biomarker node. “Our goal is to find a cure for all children living with cancer, and with PROFYLE we are taking a giant leap forward. By sharing our knowledge and our know-how, we will maximize our chances of success in reaching out to children in need and their families.”

Professor Daniel Sinnett, senior scientist and head of the laboratory of genomic determinants of childhood leukemia, part of the Charles-Bruneau Research Unit in Immunology, Hematology and Oncology at CHU Sainte-Justine, agrees. “Our dream is to defeat cancer through research. By joining forces to take our work to the next level, we can make the most of our resources to greatly benefit children across the country. This nationwide collaboration will enable us to strengthen the leadership of our pediatric oncology teams,” he stated. “With precision medicine, we can develop molecular profiles that will show us how a disease is likely to progress so we can determine the most effective course of treatment to recommend to children and their families. These personalized treatments adapted to the needs of individual patients will help better our chances of finding a cure,” he added.

Quebec is contributing more than a quarter of the initial $16.4 million in funding, by way of several prominent donors, namely the Charles-Bruneau Foundation – the lead Quebec partner in this initiative, Sarah’s Fund for Cedars / Cedars Cancer Foundation, the Montreal Children’s Hospital Foundation and the CHU Sainte-Justine Foundation.

Charles-Bruneau Foundation
“At the Charles-Bruneau Foundation, we are proud not only to be continuing our fight against childhood cancers through a generous contribution to this research initiative, but also to be extending the scope of our work to a national scale,” said Rébecca Dumont, chief executive of the Charles-Bruneau Foundation. “Curing children with cancer is what our foundation is all about. It is with pride and confidence that we are working hand in hand with Sainte-Justine and the Montreal Children’s Hospital, two vital partners in Quebec, to advance the frontiers of knowledge and bring hope of a cure to all children.”

Funding for this extraordinary initiative, which will be spread out over five years, is expected to grow as new donors are added.

About the CHU Sainte-Justine Foundation
The CHU Sainte-Justine Foundation’s mission is to engage the community and support the CHU Sainte-Justine in its pursuit of excellence and its commitment to providing children and mothers with one of the highest levels of healthcare in the world, now and in the future.

About the CHU Sainte-Justine
The Sainte-Justine university hospital centre (CHU Sainte-Justine) is the largest mother-child centre in Canada and the second largest pediatric hospital in North America. A member of the Université de Montréal extended network of excellence in health (RUIS), Sainte-Justine has 5,457 employees, including 1,532 nurses and nursing assistants; 1,000 other healthcare professionals; 520 physicians, dentists and pharmacists; 822 residents  and over 204 researchers; 411 volunteers; and 4,416 interns and students in a wide range of disciplines. Sainte-Justine has 484 beds, including 67 at the Centre de réadaptation Marie Enfant (CRME), the only exclusively pediatric rehabilitation centre in Quebec. The World Health Organization has recognized CHU Sainte-Justine as a “health promoting hospital.”

About the Montreal Children’s Hospital Foundation
The mission of the Montreal Children’s Hospital Foundation is to support excellence in patient care, teaching, and research at the Montreal Children’s Hospital of the MUHC, the pediatric teaching hospital for McGill University’s Faculty of Medicine. Since its inception in 1973, the Foundation has raised more than $340 million, which has been used to transform the lives of sick children through innovative research and teaching projects, and cutting-edge care. The Foundation’s Best Care for Children campaign raised $105 million to help build the new Montreal Children’s Hospital on the Glen site. For more information, please visit

About the Research Institute of the MUHC
The Research Institute of the McGill University Health Centre (RI-MUHC) is a world-renowned biomedical and healthcare research centre. The Institute, which is affiliated with the Faculty of Medicine of McGill University, is the research arm of the McGill University Health Centre (MUHC) – an academic health centre located in Montreal, Canada, that has a mandate to focus on complex care within its community. The RI-MUHC supports over 420 researchers and close to 1,200 research trainees devoted to a broad spectrum of fundamental, clinical and health outcomes research at the Glen and the Montreal General Hospital sites of the MUHC. Its research facilities offer a dynamic multidisciplinary environment that fosters collaboration and leverages discovery aimed at improving the health of individual patients across their lifespan. The RI-MUHC is supported in part by the Fonds de recherche du Québec – Santé (FRQS).

About the Charles-Bruneau Foundation
Established in 1990, the Charles-Bruneau Foundation’s mission us to fund research for and support the development of projects related to pediatric hemato-oncology in Quebec. The Foundation believes that the thousands of children afflicted with cancer have the right to the best care available, throughout the province. It is active in the four university hospital centres in Quebec: the CHU Sainte-Justine, the CHU Québec-Université Laval, the CIUSSS of the Estrie-CHUS and the Montreal Children’s Hospital.

About The Terry Fox Research Institute (TFRI)
Launched in October 2007, The Terry Fox Research Institute is the brainchild of The Terry Fox Foundation and today functions as its research arm. TFRI seeks to improve significantly the outcomes of cancer research for the patient through a highly collaborative, team-oriented, milestone-based approach to research that will enable discoveries to translate quickly into practical solutions for cancer patients worldwide. TFRI collaborates with more than 80 cancer hospitals and research organizations across Canada. TFRI headquarters are in Vancouver, B.C. For more information please visit and follow us on Twitter (@tfri_research).

About Sarah’s Fund
Sarah’s Fund was founded in 2001 by Sarah Cook and her family. She was 8-years-old and undergoing treatment for Ewing’s Sarcoma. Sarah’s Fund of the Cedars Cancer Foundation supports the needs of the Pediatric Hematology – Oncology patients and their families. The goal: improve the quality of life for all young cancer patients on “Sarah’s floor” (7B) at the Montreal Children’s Hospital. To date, Sarah’s Fund has raised over $12 million.


SOURCE The Montreal Children’s Hospital Foundation

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Stir Up Some Holiday Magic: Transform Kellogg’s Rice Krispies* Treats into Real Toys for Kids in Need

Stir Up Some Holiday Magic: Transform Kellogg’s Rice Krispies* Treats into Real Toys for Kids in Need

Canada NewsWire

Rice Krispies Treats for Toys Celebrates its Fifth Year with a “Moving” New Challenge

MISSISSAUGA, ON, Nov. 23, 2017 /CNW/ – Magic is in the air during the holidays. Whether it’s connecting with loved ones, experiencing pure joy as children open presents, or helping the less fortunate, it’s the simple pleasures that create holiday memories to treasure.

As we get wrapped up in the festivities, we may forget that the holidays are not idyllic for many children across Canada, especially for those kids who find no presents under the tree. But Canadian families can help make a difference.

Kellogg’s Rice Krispies* and The Salvation Army are teaming up with Canadians to stir up some holiday magic for kids across the country. Celebrating its fifth anniversary, the Rice Krispies Treats for Toys program transforms homemade treats into real toys for kids in need – just like magic! Canadians can help by making a toy-inspired Rice Krispies treat, keeping in mind this year’s challenge to build a Rice Krispies toy with moving parts. Share a photo of your creation, and Kellogg Canada will donate $20† to The Salvation Army to buy a real toy for a child in need.

A Teachable Moment That Makes a Difference
“During the holidays, many parents want to foster the tradition of giving back with their children,” says Natasha Millar, Senior Director, Ready to Eat Cereal and Beverages, Kellogg Canada Inc. “We’re thrilled that Treats for Toys has become an annual holiday activity for many families, and provides a teachable moment when kids can give back in a fun, rewarding – and delicious – way.”

The Rice Krispies Treats for Toys program has raised more than $130,000 for The Salvation Army to date. “Every child should experience the holiday joy of unwrapping a new toy, but sadly, we know that’s not the case for many kids across Canada,” says Major John Murray, Public Relations and Development Secretary for The Salvation Army in Canada and Bermuda. “That’s why we are thrilled to be partnering again on the Rice Krispies Treats for Toys program. This initiative makes a tangible difference, and it provides a positive experience by combining fun with philanthropy for children.”

Snap. Crackle. Pop.Make. Share. Give.
It’s super simple to spread holiday joy to children across Canada this holiday. Just follow these three steps:

  1. Make: Start with your favourite Kellogg’s Rice Krispies cereal variety. Be a traditionalist, or get festive with multi-coloured Rice Krispies Holiday Edition cereal; keep it gluten-free with Rice Krispies Brown Rice Gluten-Free cereal, or add a hint of sweet with Rice Krispies Vanilla Flavour cereal. Then, stir up the Kellogg’s Rice Krispies treats original recipe and shape the gooey goodness into a toy-inspired treat. Use the thought-starters from or get creative and design something new! This year’s challenge is to make a toy with a moving part, but if that’s too much for your budding designer, a traditional toy-shaped treat will work too!
  2. Share: Take a picture of your treat and upload the photo to And if your creation has moving parts, share a Boomerang image for extra fun. Photos can also be shared on Twitter, Facebook, Pinterest or Instagram using #TreatsForToys.
  3. Give: For every photo received on the website or shared on social media by December 22, 2017, Kellogg’s Rice Krispies will donate $20† to The Salvation Army to buy a toy for a child.

For further details on Kellogg’s Treats for Toys program, check out this fun video:

Shape a Child’s Holiday
Through Rice Krispies Treats for Toys, Canadian families can transform the holidays for a child – no baking required. Choose from traditional designs such as a princess doll, dinosaur, race car or robot, or step it up and accept this year’s challenge to make it move. Here are a few ideas developed by our Rice Krispies Treats for Toys Ambassadors:

Snap, Crackle, “Chop-per”
Clear the heli-pad! This tasty helicopter is coming in for a holiday landing, complete with a propeller that actually spins for even more delicious fun. Check out how to create your own chopper at

“Ice” Krispies!
Triple axel, anyone? Take one of Canada’s best winter traditions from the rink to the kitchen with this pair of ice skates, all laced up for yummy fun. They look and taste great, and best of all, no cold toes! Glide to  to get tips on creating your own pair. 

Holiday Fun to the Rescue
Be a holiday hero and heat up the season with this Fire Truck that’s ready to rescue fun times together. To spark some creativity in your kitchen, race to the step-by-step instructions at

Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg’s Two Scoops Raisin Bran*, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit To learn more about Kellogg Canada’s efforts in these areas, please visit

* © 2017, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.

† For every original photo of a Rice Krispies toy treat uploaded to or posted to your public Facebook, Twitter or Instagram account between October 5 and December 22, 2017, with the hashtag #treatsfortoys in the post, Kellogg will donate $20.00 to The Salvation Army (up to a maximum of $30,000), which will be used to buy toys for children in need across Canada. Must be a Canadian resident and 13+ to participate. By submitting your photo to Kellogg, you agree that Kellogg can use your photo and/or post for promotional purposes. Limit of one donation per toy treat, regardless of the number of original photos taken of it. Visit for full terms. © 2017 The Salvation Army in Canada.

SOURCE Kellogg Canada Inc.

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