freshback™, the Ultimate Laundry Hack for Odour-Free Clothes, Participates in OpenIDEO Circular Design Challenge

Tel Aviv, Israel (PRWEB) July 23, 2017

freshback™, the ultimate laundry hack that eliminates body odours all day every day, will participate in the OpenIDEO Circular Design Challenge after reaching the first milestone in its initial funding goal on Indiegogo.

freshback™, is a scientific breakthrough offering the only long-lasting solution for keeping clothes fresh, bacteria and odour free. With just one treatment, freshback™, can keep any new or used items of clothing odour free all day every day.

OpenIDEO partners with worldwide companies to drive collaboration, innovation and impact around the world's toughest problems, through launching challenges, programs and other tailored experiences.

The Circular Design Challenge, led by the Ellen MacArthur Foundation and hosted by OpenIDEO, is calling upon a global community to submit ideas, innovations, and new technologies with the potential to transform the plastics economy. Winning ideas will be awarded a share of a $1 million prize.

freshback joins the Circular Design Challenge by doing their part to help reduce the use of water by limiting the need to wash un-soiled items and also reduce plastic waste in laundry packaging.

“The longing to find smart solutions is a source of inspiration for us as individuals, families, and communities. We call our technological approach to one of life’s most mundane tasks Smart-Laundry,” said Gilad Gozlan, CEO of Maaterra Group, the biotechnology company that developed the product. “As a startup, not only are we interested in sustainability, but also we are committed to its development. And no matter how far we go, we honor Mother Earth and our place within.”

freshback™ Laundry Treatment is designed to fundamentally change the way we do laundry around the globe. By allowing people to wash their clothing and linens far less than normal while maintaining the freshness and hygiene of normal laundry cycles, freshback™ disrupts the use of detergents and laundry additives, many of which are packaged with plastic caps, spoons/scoops, lids, bottles, and liners. These small- and medium-format plastic goods are a detriment to the environment not only as end-stage waste, but also in their manufacture and shipping.

freshback™ uses patented technology to bond all-natural and food grade freshening agents to clothing that create an imperceptible, permanent barrier against odours caused by bacteria and mildew. This includes body odour and sour smelling towels. Through this technology, clothing can be worn in even the sweatiest of conditions while remaining fresh, removing the need to launder un-soiled items for days or even weeks. Similarly, linens that might otherwise build up strong mildew odors over the course of only a few days can now stay fresh for weeks.

By cutting the need to wash un-soiled items, the amount of detergent and laundry additive packaging can be reduced 3-7 times in a household with freshback™-treated items. Furthermore, the reduction seen in small-format plastics is mirrored in the savings of water, effluent pollution, and electricity/gas that are also used when laundry is done.

freshback is made from natural and non-toxic ingredients, is gentle on all cloth types as well as linens, leaves no scent, and contains no bleach. It changes none of the technical abilities of fabric, including breathability, waterproofing, compression, or wicking. All products are laboratory-designed, real-world tested and 100-percent guaranteed.

For more information, visit the freshback on Indiegogo.

About freshback/Maaterra Biotechnology

Maaterra™ Biotechnology Ltd. is a startup company that owns the intellectual property for the first and only molecular bonding process that can bond myriad molecules to all kind of fabrics. Maaterra’s first series of products is labelled as freshback™. The company’s goal is to expand into the global market and promote its new revolutionary products.

Visit for more information.

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Success at the High School, Collegiate and Professional Levels Not Necessarily Related to Early Sports Specialization, Say Researchers


Specializing in one sport early in a child’s athletic career is often touted as a way to gain that elusive college scholarship or even go on to the pros. However, researchers presenting their work at the American Orthopaedic Society for Sports Medicine’s Annual Meeting in Toronto, Canada today say “not so fast.”

“Our study, which is the largest study to date examining the topic of single sports specialization, provides a foundation for understanding current trends in specialization in youth sports,” said researcher, Patrick S. Buckley, MD of the Rothman Institute at Thomas Jefferson University Hospital in Philadelphia, PA. “Our results noted that current high school athletes specialized, on average, two years earlier than current collegiate and professional athletes. The results of our study suggest that specialization at a very young age does not increase the likelihood of an athlete achieving elite status within his/her sport.”

Buckley and his colleagues distributed a survey to high school, collegiate and professional athletes prior to their yearly pre-participation physical exam. A total of 3,090 individuals completed the survey (503 high school, 856 collegiate and 1,731 professional athletes.) The age of single sport specialization significantly differed between groups and occurred at an average age of 12.7 ± 2.4 for high school, 14.8 ± 2.5 for collegiate and 14.1 ± 2.8 for professional athletes. More than 80 percent of athletes from all study groups reported that they were glad they had focused on a single sport at the age they did. Current high school and college participants also recalled a higher incidence of sports-related injury than current professional athletes, some of whom noted that their injuries could be attributed to overuse. Notably only 22.3% of professional athletes said they would want their own child to specialize to play a single sport during childhood/adolescence.

“More research needs to be done to fully understand the benefits and risks involved with sport specialization at young ages and establish evidence based strategies that will optimize the sport experience for kids while minimizing injury. In addition, we must continue to educate parents, coaches, medical professionals and athletes on the do’s/don’ts of safe play to keep kids active for life,” said Buckley.


The American Orthopaedic Society for Sports Medicine (AOSSM) is the premier global organization representing the interests of orthopaedic surgeons and other professionals who provide comprehensive health services for the care of athletes and active people of all ages and levels. We cultivate evidence-based knowledge, provide extensive educational programming, and promote emerging research that advances the science and practice of sports medicine. AOSSM is also a founding partner of the STOP Sports Injuries campaign to prevent overuse and traumatic injuries in kids.

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New Study Highlights the Importance of Exercise in Maintaining Bone Health

Santa Rosa, CA (PRWEB) July 23, 2017

Scientists from the University of Exeter reported this month results of a study indicating women who underwent brief bursts of high-intensity, weight-bearing activity equivalent to a medium-paced run for pre-menopausal women, or a slow jog for post-menopausal women, had better bone health.

“As an orthopaedic surgeon who specializes in total spine care, I understand the importance exercise can play on improving bone health. Although it is a known fact that weight-bearing exercise and physical activity can slow bone loss, even in older people, it is my hope that younger people will begin to optimize bone health at an earlier stage in life,” says Santa Rosa Orthopaedic surgeon Dr. Chrisitian Athanassious.

The Fact on Bone Health

According to the American Academy of Orthpaedic Surgeons, being active and following a regular exercise program are important aspects to maintaining healthy bones. Weight-bearing exercise is especially important for maintaining bone strength and preventing osteoporosis. As an added advantage, by maintaining muscle mass exercise also preserves and strengthens surrounding bone and helps prevent falls.

For this study, researchers compiled data on more than 2,500 women, and compared activity levels (measured by wrist-worn monitors) with bone health (measured by an ultrasound scan of heel bone). As well as finding an average of four percent better bone health among women who did one to two minutes of high-intensity, weight-bearing exercise, they found six percent better bone health among those who did more than two minutes a day.

Fracture is Just One Consequence of Weak Bones

By 2020, it is estimated that half of all Americans over age 50 will experience weak bones, according to the National Institutes of Health (NIH). These outcomes can be improved by making changes to diet and lifestyle, and preventing bone loss in people who are most at risk. When a fracture happens the level of severity of an injury usually depends on where it is located and the damage sustained by bone and tissue surrounding the fracture. Obviously, serious fractures can have dangerous complications if not treated promptly with attention put on damaged blood vessels or nerves and resultant infection of the bone (osteomyelitis) or tissue surrounding the injury.

Prevention is Key to Improving Bone Health

Making lifestyle changes that include optimal nutrition and weight bearing exercise can also help to prevent fall-related fractures, which can have a major impact not just on the health of patients, but the healthcare expense. Every year, fragility fractures cost Americans an estimated $18 billion, with that number expected to double or triple in coming decades, according to the National Center for Biotechnology Information. Nutritional supplements and a healthy diet that includes rich sources of calcium and vitamin D, drinking less than three alcoholic beverages per day and refraining from cigarette smoking can all help keep bones healthy.

Dr. Athanassious says orthopedic surgeons typically also recommend exercises to strengthen the back including; speed walking, swimming, or stationary bike riding. These types of exercise are known to help increase muscle strength and flexibility. Yoga can also help stretch and strengthen muscles and improve posture.

“This study suggests that weight bearing exercise is a key factor to long term bone health. By weight-bearing we are describing any activity that can be done on your feet that works bones and muscles against the effect of gravity,” Dr. Athanassious explains. “Regular weight-bearing exercises can be as simple as brisk walking, jogging, or even participating in team sports. All of these activities work to activate the body's bone-forming cells and helps bones become stronger.”

About Santa Rosa Orthopaedics Total Spine Health Program

The Total Spine Health Program at Santa Rosa Orthopaedics is directed by Dr. Christian Athanassious. Many patients arrive at the Total Spine Health Program with conditions that may never require surgery. With appropriate diagnosis, the SRO team is often able to provide effective non-surgical treatment but when conservative care is not enough, surgery may be indicated. SRO physical therapists work closely with the surgeons to provide post-operative protocols designed to safely guide patients through the rehabilitation process. To learn more, visit the SRO website or call 707.546.1922.

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