Mavin: Reward-Based Influencer Marketing on the Blockchain


Mavin: Reward-Based Influencer Marketing on the Blockchain

PR Newswire

LONDON, Oct. 18, 2017 /PRNewswire-iReach/ — Mavin will launch their token sale on November 21st 2017. The Swiss startup will utilize blockchain technology to tokenize and revolutionize the way brands and agencies connect, incentivize and reward social media nano influencers for spreading content across their busy networks.

Through the aggregation and marketing power of micro and nano influencers into single campaign entities, Mavin outperforms the traditional target advertising market through significantly higher ROI and engagement rates. At the same time, it reduces handling costs and advertising spends through blockchain technology, smart contracts and microtransactions.

Mavin’s AI-powered quality verification framework allows micro and nano-targeting at a brand new level, whilst also offering transparent KPI measurement and disruptive return rates. All transactions are handled through Mavin’s MVN tokens, the platform’s internal currency that powers the payment, reward and verification system. The utilization of blockchain technology allows the micro-payments to be 10-times cheaper than traditional micro-payments, allowing instant payments to influencers, and giving Mavin the upper-hand against competitors.

The Mavin platform builds a bridge between marketers, agencies, brands and influencers. Together, they combine to create a market size of several hundred million dollars. The decline of traditional television and the growth of social media have given rise to influencer marketing, now one of the fastest growing categories in advertising – which is  projected to be a $5 billion to $10 billion market by 2020.

Daniel Jazbec, one of the 4 co-founders and CEO of Mavin is sure that the platform will disrupt the Influencer marketing market:

“Mavin differs from other influencer marketing platforms in that its user base is bottom up, starting from the very small nano influencers. A typical platform struggles with the sheer number of influencers they need to handle and reward – that is one of the reasons nano and micro influencers have fewer opportunities compared with their bigger competitors. Mavin is based on a blockchain-based application with a self-maintained quality verification framework – an approach that lays the foundation for a highly scalable platform that is able to maintain high-quality standards.”

Media Contact:Michael Raven, Blazon PR, +442038703280,

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CDPQ announces investment strategy to address climate change

CDPQ announces investment strategy to address climate change

Canada NewsWire

MONTRÉAL, Oct. 18, 2017 /CNW Telbec/ - La Caisse de dépôt et placement du Québec (CDPQ) announced today its investment strategy to address climate change. This strategy covers the entire portfolio and sets out targets and actions for CDPQ to make a constructive contribution, as an investor, to the transition toward a low carbon global economy and to seize profitable investment opportunities.

“In the wake of the Paris Agreement and changing consumer choices and technology, we are already seeing markets undergoing rapid change. This new reality has prompted us to review the risk-return profile of several industries and companies. It will also create new attractive investment opportunities for our clients,” said Michael Sabia, President and Chief Executive Officer.

“Our strategy is based on a fundamental commitment. From now on, climate change will factor in each and every investment decision we make across the breadth of our portfolio. In building this strategy, we have undertaken a thorough analysis of markets and institutional investors’ best practices. We have also been guided by our longstanding conviction that we need to think and act as builders, in everything we do. This is why we set a short-term target to increase our investments in low carbon assets by over $8 billion, and a medium-term target to reduce our carbon footprint by 25% per dollar invested. These objectives are ambitious, achievable, and measurable, and we’ll report on our progress toward them every year,” he added.

This strategy is a first step for CDPQ, which will be better positioned to seize profitable investment opportunities and contribute to the fight against climate change. It includes:

  • Factoring in climate change in every investment decision
    CDPQ is prepared to accept the challenge of implementing this strategy, as its assets will increase significantly over the eight years the strategy covers. For example, if CDPQ’s assets were to grow 60% by 2025, climate change would be a factor in our decision-making on $170 billion of new assets.
    Going forward, we will treat climate change in the same manner as we treat risk: as fundamental in our decision-making process.
  • An $8-billion increase in low carbon investments over three years
    CDPQ is already among the world’s largest investors in renewable energy, and we are committing to invest even more. As global efforts to fight climate change intensify, CDPQ’s clients will benefit from the many new investment opportunities that will materialize in the coming years. In the short term, by 2020, we will increase our low carbon investments by 50%, representing more than $8 billion in new investment. This strategy will also give us the opportunity to contribute, through our investments, to the development of a variety of industries with low carbon footprints.
  • A 25% reduction in its carbon footprint per dollar invested by 2025
    In the medium term, between 2017 and 2025, CDPQ commits to reducing the carbon intensity of our overall portfolio by 25%. This makes CDPQ the first institutional investor in North America to set a carbon target covering all of its asset classes. CDPQ’s efforts will support the targets of the COP21 Paris Agreement.
    As part of this strategy, we will review the risk-return profile of our investments and reduce our exposure to the assets with the highest carbon intensity in our portfolio, such as activities related to coal.

Beginning in 2017, CDPQ will disclose information and data on our portfolio’s greenhouse gas (GHG) emissions as part of our annual report. We will report on our progress toward the investment targets set to address climate change.

The methodology used to measure the portfolio’s carbon footprint will be aligned with international best practices and validated by CDPQ’s auditors as part of their annual audit of financial information.

To consult Our investment strategy to address climate change climate_change.pdf

Caisse de dépôt et placement du Québec (CDPQ) is a long-term institutional investor that manages funds primarily for public and parapublic pension and insurance plans. As at June 30, 2017, it held $286.5 billion in net assets. As one of Canada’s leading institutional fund managers, CDPQ invests globally in major financial markets, private equity, infrastructure, real estate and private debt. For more information, visit, follow us on Twitter @LaCDPQ or consult our Facebook or LinkedIn pages.


SOURCE Caisse de dépôt et placement du Québec

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Lithium’s Still Hot: Prices Forecast to Rise Even More

Lithium’s Still Hot: Prices Forecast to Rise Even More

USA News Group News Commentary

PR Newswire

LOS ANGELES, October 18, 2017 /PRNewswire/ —

USA News Group -Despite any pullback by indicators like the leading Lithium ETF of late, price forecasts are continuing to indicate rising prices for lithium, making lithium companies very attractive.

Companies in the lithium mining and production sector expected to benefit from the price increases include:  Albemarle Corporation (NYSE: ALB), Nemaska Lithium Inc. (TSX: NMX) (OTC: NMKEF), Galaxy Resources (OTC: GALXF), and NRG Metals Inc. (TSX-V: NGZ) (OTC: NRGMF).

Lithium continues to be a seriously hot commodity, with news about electric vehicles (EVs) filling headlines worldwide and prices for the white metal trending upward.

EVs depend on lithium-ion batteries for efficient storage and operation, and the massive increase in demand is creating a significant potential for shortfall in the very near future.  

The upside to these changes is the fact that lithium companies are stepping up their game to provide more high quality lithium and add all new sources to help fuel the power source revolution taking place.

Some early stage lithium mining companies are entering hyper-development in order to capture the momentum being generated and move quickly to production.

One of these junior miners is NRG Metals Inc. (TSX-V: NGZ.V) (OTCQB: NRGMF), which is aggressively developing potentially very large lithium brine projects in South America in the prolific “lithium triangle” producing area.

Already big lithium mining and production companies are having a great run.

Companies with exposure to lithium are seeing their share prices gain markedly as demand forecasts contribute to price forecast increases. These include Albemarle Corporation (NYSE: ALB), the leading producer of lithium in South America’s hotbed with a one year return of 69.6% from this time last year, Nemaska Lithium Inc. (TSX: NMX.TO) (OTCQX: NMKEF), a Canadian company focused on its new Whabouchi lithium project and establishing refining operations in Quebec, along with Australian miner Galaxy Resources (OTC: GALXF), with a 59.3% 1-year return so far in 2017.


Battery-grade lithium carbonate is reflecting the rise in demand, which seems to be nearly unstoppable.

At present, battery-grade lithium carbonate prices are forecast to average $13,000 a ton over the 2017 to 2020 period from around $9,000 in 2015 to 2016, according to Benchmark Mineral Intelligence.

Lithium hydroxide, which is also battery-grade, is expected to average $18,000 a ton between 2017 and 2020 compared to $14,000 from 2015 to 2016.

The demand for lithium has been increasing continuously with each new announcement from not only supply chain industry players, but also from governments.

As an example, earlier in 2017, France and the UK outlined plans to ban the sales of all fossil fuel cars by 2040. That sounds like it’s a way off, but this is the first whisperings of fossil fuel bans, which have since been followed by a whopper.

China, which leads in the EV space, announced in September that it plans to ban all fossil fuel vehicles in the near future.

Analysts in the space see these moves as positive for the battery mineral space overall and see China showing the largest growth in the EV cycle. They suggest that one new lithium mine at least needs to be brought on line each year through 2025 in order to meet the requirements.

Currently, just four companies account for about 86% of global lithium production, with 70% of lithium production based South America.


About two-thirds of proven reserves of lithium are concentrated in a small, high-elevation area of South America. The “Lithium Triangle” is located at the intersection of Argentina, Bolivia, and Chile.

It’s likely that if a company wants to develop new lithium reserves to production, this is the area to pursue.

That’s case with NRG Metals, which has focused its lithium efforts in the Puna Region, widely regarded ass one of the most productive areas in Argentina, a country responsible for about 50% of the world’s lithium.

NRG Metals is a Canadian miner, but has attracted some very high profile management in-country.

Their Chief Operating Officer is Jose Gustavo de Castro, the former country manager for Orocobre in Argentina until 2015.

Gustavo de Castro helped to grow the operation of Orocobre from 10 employees to 800 in construction and some 200 people in operations. He is credited with the exploration and development of the Orocobre Oraloz lithium project being brought to commercial production.

With solid mining management in place, NRG Metals has positioned itself right at ground zero for lithium. Its two core projects are the Salar Escondido lithium project; a well-developed project heading into drilling, and the Hombre Muerto North lithium project; with exploration now under way in the province of Salta.

The region is host to the Hombre Muerto Salar, where leading lithium producer FMC is producing approximately 20,000 tonnes of lithium carbonate equivalent per year, as well as Galaxy Resources’ large development stage Sal de Vida project.

NRG Metals recently released news of its VES geophysical survey that has identified “a highly conductive horizon that is interpreted to represent a brine target with potential to host lithium.”

Now, the company is drilling the property in order to detail the potential for lithium resources that it plans to take through to production.

Based on the rising forecast for lithium prices, producers and near-term producers of lithium hold a lot of potential. Those companies that use favorable pricing to advance to production could see early rewards.

Though it may be an early-stage developer in South American, NRG Metals could certainly use this to its advantage. NRG is rapidly advancing not one, but two significant lithium projects in the world’s richest lithium region.

The current demand for lithium fuelling rising price forecasts demonstrates the need for solutions to add new lithium supplies or face potential shortage, and even price spikes.


Albemarle Corporation (NYSE: ALB)

Albemarle Corporation develops, manufactures, and markets engineered specialty chemicals worldwide. The company offers lithium compounds, including lithium carbonate, lithium hydroxide, lithium chloride, and lithium specialties and reagents for applications in lithium batteries and many other applications. Albemarle Corporation was founded in 1994 and is based in Charlotte, North Carolina.

Nemaska Lithium Inc. (TSX: NMX.TO) (OTCQX: NMKEF)    

Nemaska Lithium Inc. intends to become a lithium hydroxide supplier and lithium carbonate supplier to the emerging lithium battery market that is largely driven by electric vehicles. On August 01st, the company released diamond drilling results from the 2017 drill program at its 100-per-cent-owned Whabouchi lithium mine project. The 4,361-metre drill program combines definition drilling to a depth of 50 metres in the five-year starter pit between sections 200E and 700E as well as expansion drilling in the Doris zone located immediately to the southwest of the main Whabouchi deposit.

Galaxy Resources (OTC: GALXF)

Galaxy Resources Limited is a lithium-focused resources company, with assets spanning Australia, Canada and Argentina. Galaxy is currently advancing plans to develop the Sal de Vida Lithium and Potash Brine Project (“Sal de Vida“) in Argentina, which is situated in the Lithium Triangle, a region where Chile, Argentina and Bolivia meet. Sal de Vida is a proven high quality resource has excellent promise as a future low cost production facility. Galaxy also owns the Mt Cattlin Spodumene Mine near Ravensthorpe in Western Australia and the James Bay Lithium Pegmatite Project in Quebec, Canada.

For a more in-depth look into NRG Metals you can view the in-depth report at American News Group:

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