BlueVenn Selects Adestra as Its Email Marketing Technology Partner

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BlueVenn Selects Adestra as Its Email Marketing Technology Partner

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns.

PR Newswire

BRISTOL, England and BOSTON, June 29, 2017 /PRNewswire/ —

Leading MarTech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.

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The partnership allows for collaboration across the two businesses supported by joint marketing initiatives and co-innovation in the data, analytics and automation space to address the challenges faced by modern customer-focused marketers.

The announcement is accompanied by today’s 2017.2 release of BlueVenn on June 30th and a new connector that provides a two-way flow of data between the two solutions, as well as the ability to trigger Adestra email campaigns directly within BlueVenn.

The new two-way integration allows for the seamless transfer of analytics-driven customer segments into Adestra’s enterprise email marketing platform to execute highly targeted campaigns, bringing the resulting data from the campaigns back into the BlueVenn Customer Data Platform for further analysis and insight.

Over the coming months, the BlueVenn and Adestra teams will continue to work closely on providing vital capabilities for multi-brand organizations, with a particular focus in the retail, publishing and leisure sectors. The collaboration helps solve the unique problems that multi-brand organizations face in the process of becoming First-Person Marketers and reaching their customers in a hyper-personalized way, at scale, throughout the customer journey.  

BlueVenn Marketing Director Anthony Botibol commented:

This technology partnership is particularly interesting for us due to the nature of Adestra’s multi-brand capabilities. We already share some fantastic clients where they require both insight and marketing automation capabilities across more than one brand, so deepening our existing relationship makes sense. 

This new connector as part of BlueVenn 2017.2 means great news for our existing Adestra clients who wish to dive deeper into their customer data and build sophisticated campaigns. It will also benefit those seeking a complete marketing analytic and customer journey management solution with the flexibility to fit comfortably into their existing stack. 

Liz Smith, Head of Partnerships at Adestra says:

In an increasingly busy MarTech landscape, its become more important than ever to bring clarity to complexity. That refers not only to connecting the technology dots, but also dots in your customers journeys to bring them a holistic message and experience across channels. Our partnership with BlueVenn offers marketers an integrated best-of-breed solution and brings the capability of using customer insight to create personalized communications at scale like never before. 

About Adestra  

Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.

The company’s industry-leading email platform provides a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers. Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results. The flexible structure and open integration architecture allow businesses to connect disparate technology platforms to create a seamless customer journey.

 Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute. It also won Bronze for Customer Service Department of the Year at the 2017 Stevie Awards for Customer Service, as well as being presented with the 2017 Supplier of the Year Award from one of its longest-standing clients, UBM.

Adestra continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, Condé Nast Digital Limited, and Tile, among others.

Established in 2004, Adestra has offices throughout the UK, USA, Canada and Australia. For more information, please visit adestra.com.

About BlueVenn 

The BlueVenn Customer Data Platform unifies all your marketing data to create unified customer profiles and achieve the elusive Single Customer View. Moreover, with powerful integrated analytics, predictive modeling, reporting and omnichannel customer journey automation it provides everything the modern-day marketer needs to transition to true 1-to-1 marketing. Understand your customers better, uncover patterns in behavior that drive sales growth and utilize real-time marketing capabilities to personalize web and email experiences based on all your known and anonymous data.

With 400 clients and 20 years of experience creating data-driven marketing technology solutions for some of the largest B2C organizations in the world, the BlueVenn platform is at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers. http://www.bluevenn.com

For more information about BlueVenn’s connectors, get in touch with marketing@bluevenn.com. Alternatively, you can a demonstration of BlueVenn and Adestra by contacting BlueVenn directly (US: +1-617-207-8685. UK: +44-0117-943-5800), or fill out the form here.

SOURCE Adestra

Flowmon and Garland Technology Help Businesses Ensure Availability in 100G Networks

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Flowmon and Garland Technology Help Businesses Ensure Availability in 100G Networks

PR Newswire

PRAGUE, June 29, 2017 /PRNewswire/ —

After a year of successful cooperation,

Flowmon Networks

, a vendor of advanced network monitoring and security solutions, and

Garland Technology

, the leading manufacturer of network test access points (TAPs), announced today a joint solution addressing challenges of monitoring and security of high-speed datacentre networks.

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Flowmon is a long-standing pioneer in delivering monitoring and security tools for high-speed networks. It has formed a technology alliance with Garland Technology in June 2016. Flowmons partnership with Garland reflects our shared, long-term commitment to enhancing network management and helping businesses to ensure high availability of their applications and services, says Jiri Tobola, VP of Sales and Alliances at Flowmon Networks.

Thanks to the close cooperation, both parties have introduced a joint end-to-end solution for the management and security of high-speed, 100G networks. We really appreciate Garland’s focus and deep expertise in tapping and packet broker technologies for 100G environment. 10G technology cant meet the future bandwidth demand, thus, 100G networks are the next step, adds Jiri Tobola.

Garland ensures feeding the Flowmon solution with data for analysis from all across the network. Thanks to that, Flowmon’s engine is able to execute real-time analytics in order to help administrators to deal with operational and security issues.

Garland has recently introduced a new product line of 100G purpose built packet brokers and 10G/40G/100G passive fiber TAPs to create an end-to-end visibility solution. Our investment in 100G technologies for both the access and distribution layers is customer driven. As networks are transitioning from 10G to 40G and 100G speeds, monitoring technologies such as Flowmon NetFlow tool need high performance, reliable solutions that are scalable to the changing network speeds, says Chris Bihary, CEO/Co-Founder at Garland Technology.

Creating a foundation of visibility at the physical layer is Garland Technology’s core focus. From their network TAPs that ensure 100% packet capture for monitoring, performance and analysis tools at the access layer’s as well as filtering, aggregating and load balancing the packets to the distribution and core network layers with Garland’s new efficient and cost effective purpose built packet brokers.

About Flowmon Networks 

Flowmon is a Gartner recognized vendor of network performance monitoring and network security products utilizing information from traffic flow. Through its high performance monitoring technology and behavior analytics, IT pros worldwide enhance network & application performance and deal with modern cyber threats.

Contact:
Lukas Dolnicek, PR & Communications, T: +420-530-510-616

SOURCE Flowmon Networks

/C O R R E C T I O N — MediaTek Inc/

/C O R R E C T I O N — MediaTek Inc/

PR Newswire

In the news release, “MediaTek Unveils its First NB-IoT SoC and Announces China Mobile Collaboration to Build Industry’s Smallest NB-IoT Module”, issued on June 29, 2017 by MediaTek Inc over PR Newswire, we are advised by the company that the 1st paragraph, 2nd sentence, the data should read “2.1GHz” rather than “1.2GHz” as originally issued inadvertently. Complete, corrected release follows:

MediaTek Unveils its First NB-IoT SoC and Announces China Mobile Collaboration to Build Industry’s Smallest NB-IoT Module

New highly integrated and ultra-low-power MT2625 SoC supports a full range of global network connectivity standards to further the advancement of NB-IoT commercial applications

HSINCHU, Taiwan, June 29, 2017 /PRNewswire/ — MediaTek Inc. today unveiled its first narrow band Internet of Things (NB-IoT) System-on-Chip (SoC), the MT2625, and announced a collaboration with China Mobile to build the world’s smallest NB-IoT module (16mm X 18mm) around the chipset. MediaTek’s new ultra-low-power MT2625 SoC supports a full frequency band (from 450MHz to 2.1GHz) of 3GPP R13 (NB1) and R14 (NB2) standards for a wide range of IoT applications including smart home control, logistics tracking and smart meters.

Since existing cellular networks like 2G, 3G and 4G do not have the capacity to meet the needs of billions of IoT devices, Low-Power Wide-Area (LPWA) networking was developed to accommodate the increased connectivity needs across the globe. MediaTek has been a key player driving the formulation and implementation of the 3GPP LPWA specification for NB-IoT, which is designed to support large-scale connectivity, reduce equipment complexity and minimize power consumption to prolong battery life for years.

“LPWA has the power to truly unleash the potential of the IoT, representing a huge market opportunity,” said Jerry Yu, MediaTek Corporate Vice President and General Manager of the Home Entertainment Business Group. “MediaTek was the first in the industry to support the full frequency band of 3GPP NB-IoT standards, and we are committed to continuing to invest in NB-IoT technology to meet the global market demand. By providing highly integrated, low power and robust connectivity technologies over the years, along with full-featured IoT software and hardware development platforms, MediaTek aims to enable developers and device makers of all sizes to quickly bring to market innovative NB-IoT devices.”

MT2625 is MediaTek’s first NB-IoT chipset built to meet the requirements of cost-sensitive and small IoT devices. The highly integrated MT2625 combines an ARM® Cortex®-M microcontroller (MCU), pseudo-static RAM (PSRAM), flash memory and power management unit (PMU) into a small package to lower the cost of production while also speeding up time-to-market. The chip leverages MediaTek’s advanced power consumption technology to enable IoT devices to work with chargeable batteries for years.

Committed to taking advantage of the huge growth opportunity in China, MediaTek and China Mobile have collaborated to build the industry’s smallest NB-IoT module based on MediaTek’s MT2625 SoC. The module integrates with China Mobile’s eSIM card and supports OneNET, China Mobile’s IoT open platform, which makes it easy for device makers to quickly develop and bring to market innovative NB-IoT devices.

For more about the MediaTek MT2625, please visit: http://www.mediatek.com/products/nbIot/mt2625

About MediaTek 

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com for more information.

MediaTek Press Office:
PR@mediatek.com

Kevin Keating, MediaTek
+1- 206-321-7295
10188 Telesis Ct #500, San Diego, CA 92121, USA

Joey Lee, MediaTek
+886 3-567-0766 # 31602
No. 1, Dusing 1st Rd., Hsinchu Science Park, Hsinchu City 30078, Taiwan

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/c-o-r-r-e-c-t-i-o-n—-mediatek-inc-300481758.html

SOURCE MediaTek Inc.