Mill Creek Announces Grand Opening of Modera Central


Mill Creek Announces Grand Opening of Modera Central

High-rise Community in Orlando’s Central Business District Now Welcoming Residents

PR Newswire

ORLANDO, Fla., Oct. 17, 2018 /PRNewswire/ — Mill Creek Residential, a leading multifamily investor and operator specializing in premier apartment communities across the U.S., today announced the grand opening of Modera Central, a luxury mixed-use apartment community located across from Lake Eola in one of the city’s most prominent areas.

Mill Creek Logo

The 22-story high-rise, built in the vibrant South Eola neighborhood, features 350 apartment homes and the new 30,000-plus square-foot University Club of Orlando. The community also includes 12,000 square feet of creative ground-floor retail space and is planning for the addition of a concept restaurant with outdoor dining space, fast-casual dining options and complementary retailers. Modera Central, within walking distance of more than 120 nightlife and dining options throughout the downtown corridor, is now welcoming its first residents and leasing for immediate move-ins.

“It has long been our ambition to create a development community that complements the vibrancy of Orlando, and we’re beyond excited that the day has finally arrived,” said Eran Landry, vice president of development for Mill Creek Residential. “The University Club of Orlando is an iconic establishment, and we’re thrilled to be paired with the reimagined club and to have the opportunity to provide one of the finest living experiences in the area.”

Situated at 125 East Pine Street at the corner of Rosalind Avenue, Modera Central joins the new sleek, more contemporary University Club of Orlando at the site where the original club had made its home since 1960. The location boasts a Walk Score of 98 – considered a walker’s paradise – and is across the street from the 23-acre Lake Eola Park, home to the Walt Disney Amphitheater and its various performances and community events.

Modera Central is positioned in a commuter-friendly locale that provides easy connectivity to Interstate 4, State Road 408 and access to a nearby SunRail station. That’s in addition to the community’s premier location in Downtown Orlando, which continues to grow as a hub for finance, government, commerce and numerous additional high-skilled professional jobs. The culturally rich Central Business District is home to numerous theaters, galleries, museums and parks.

Built with an urban contemporary themed approach, Modera Central consists of one-, two- and three-bedroom homes. Apartment interiors are furnished with quartz countertops, stainless-steel appliances, custom 42-inch cabinetry, luxury vinyl-plank flooring, contemporary lighting fixtures, ceramic wall tile in baths and full size Whirlpool washers and dryers. Select homes feature moveable kitchen islands, bathroom vanities with accent lighting and frameless shower doors with floor-to-ceiling tile.

The outdoor amenity package takes advantage of the surrounding views of the city and Lake Eola. It includes a resort-style elevated deck with a heated saltwater pool, outdoor kitchen with barbecue grills and a pizza oven, fire pit lounges and numerous outdoor seating areas. Indoor amenities include a fitness center, yoga studio with fitness on demand, demonstration kitchen, designer clubhouse with built-in entertainment and a state-of-the-art leasing office. An expansive lobby with dramatic ceilings features a concierge desk along with a Hub By Amazon package concierge and a pet spa. Residents also have controlled-access garage parking, bike storage and additional storage.

Modera Central is the first community Mill Creek has developed in the Orlando area.

To inquire about available retail space, please contact JP Beaulieu, director of retail services for BishopBeale. He can be reached at 407-426-7702 (office), 407-590-7876 (cell) or

About Mill Creek Residential
Mill Creek Residential Trust LLC is a national multifamily company focused on the development, acquisition and operation of apartment communities in targeted markets nationwide. The company proactively pursues development, acquisition and construction opportunities through its seasoned team of real estate professionals in 14 offices across the United States. Mill Creek is building its portfolio in many of the nation’s most desirable apartment markets in Seattle, Portland, the San Francisco Bay area, Southern California, Denver, Dallas, Austin, Houston, South Florida, Tampa, Orlando, Atlanta, Washington, D.C., New Jersey, New York, and Boston. As of June 30, 2018, the company’s portfolio comprises of 74 communities representing over 20,200 apartment homes that are operating and/or under construction. For more information, please visit

Media Contact 
Samantha Chalmers 
LinnellTaylor Marketing 
(303) 682-5001                     


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Insite Software Announces Major Enhancements to B2B Commerce Platform


Insite Software Announces Major Enhancements to B2B Commerce Platform

Leading provider of powerful commerce solutions for manufacturers and distributors releases InsiteCommerce® 4.4.4, adding robust new personalization and checkout features

PR Newswire

MINNEAPOLIS, Oct. 17, 2018 /PRNewswire/ – Insite Software has released InsiteCommerce 4.4.4, the latest version of its B2B commerce suite of products. The newest release includes eagerly anticipated enhancements such as Will Call, Dynamic Personalization, and marketing capabilities such as A/B Testing and Dynamic Product Recommendations. The announcement comes on the heels of the company being named a Leader in B2B Commerce in the most recent Forrester Wave report recognizing the top B2B Commerce Suites of 2018.   

(PRNewsfoto/Insite Software)

“We’ve experienced some major wins in 2018 including a top spot in the Forrester Wave for the third year in a row and of course the overwhelming success of our first user conference, Engage 2018. These things don’t happen without a strong commitment to listening to not only what our customers want, but what the industry needs to further digital transformation in the manufacturing and distribution space,” said Steve Shaffer, CEO and President of Insite Software. “Our latest release mirrors new capabilities that empower Insite customers to be even more competitive, right out of the gate.”

Insite Software goes beyond commerce and unifies the experience between people, product and channels. The only B2B commerce solution architected specifically for B2B, InsiteCommerce 4.4.4 includes new features within three major components of its product suite:  

Cart and Checkout

InsiteCommerce is designed to manage the complexities of manufacturing and distribution companies’ challenging cart and checkout experiences. Insite’s new Will Call feature enables customers to create an order online and pickup directly at a specific warehouse or other will call location. In addition, configurable cart and checkout rules and workflows can manage unique user experiences for both authenticated and guest users.

Native Personalization and Dynamic Product Recommendations

Personalization within B3B commerce is infinitely more complex than its cousin B2C model. Insite has added to its already robust personalization capabilities with dynamic data-driven product recommendations tailored for both new and existing customers. These new features improve upon Insite’s considerable ability to build unique, impactful experiences based on a host of segmentation, location, device and other data strategies.  Personalization is built natively into InsiteCommerce, boosting manufacturers’ and distributors’ ability to create more powerful unique experiences that drive productivity and revenue simultaneously.

A/B Marketing

Whether the goal is to target existing customers with data specific to their needs by role or industry, or to use unique experiences to find and engage new customers through cross-sell and upsell opportunities, InsiteCommerce 4.4.4 provides marketers with the ability to conduct A/B marketing strategies in search of the right combination of tactics to meet and exceed customer’s experience expectations.

“Our experiences with hundreds of midsized manufacturers and distributors has been that they’re only just beginning to tap into the potential for increasing efficiency, reducing the cost of sales, and driving more revenue with B2B commerce,” said Karie Daudt, Vice President of Marketing and Customer Experience for Insite Software. “InsiteCommerce 4.4.4 represents a new standard in B2B commerce, giving organizations the ability to create powerful, highly personalized customer experiences in a short amount of time and for a reasonable price.”

About Insite Software – Insite Software is the leading provider of powerful digital commerce solutions architected for manufacturers and distributors. Insite’s B2B eCommerce solutions go beyond commerce connecting people, products and channels for rich, omnichannel experiences. We believe eCommerce is more than a website. It’s about transforming your business and delivering best-in-class experiences for everyone involved in the complex B2B buying cycle. With more fully-supported B2B capabilities out-of-the-box than any other platform in the marketplace, paired with the ability to extend and customize, Insite delivers digital commerce without compromise. For more information, visit Insite Software at

Talk to us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For B2B commerce best practices and tips, read our blog.


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Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business


Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business

Rob Cukierman, previous Head of Global Sales strategy and strategic partnerships for Vevo and Daniel Oakins, former Global Director at Grapeshot, fill key roles as the content targeting technology leader gives programmatic buyers the ability to directly control their content alignment and generate even better results with their YouTube ad buys

PR Newswire

LOS ANGELES, Oct. 17, 2018 /PRNewswire/ – Zefr, a technology company that provides precise content targeting solutions for brands advertising on YouTube, today announced the rollout of a new and robust suite of content filters for YouTube that will give programmatic buyers direct control over the placement of their advertisements on the platform for the first time. Designed in response to advertisers mounting concerns over content alignment and adjacency in video, Zefr’s enhanced kids and English-only content filters will give programmatic buyers the immediate assurance they need that their video advertisements will appear in front of the precise video content they deem appropriate, while driving efficiencies and campaign effectiveness in the process.

Zefr is a technology company that provides content targeting solutions for brands advertising on YouTube. (PRNewsfoto/Zefr)

In a recent Beta test, Omnicom Media Group media agency OMD utilized Zefr’s platform to target key consumers. The agency accessed Zefr’s new kids content filters to eliminate inappropriate videos from its campaigns and hone in on specific content that matched its brand preferences. As a result of this approach,  OMD drove better performance than expected on YouTube, generating a 45 percent View-Thru Rate at a very efficient cost per view.

“Tools like Zefr’s targeting platform provide the precision and controls we need to mitigate risk of content adjacency, and to curate inventory that delivers on brand safety, quality and scale requirements,”  said George Manas, who leads performance marketing for Omnicom Media Group.

In order to ensure every brand’s video advertisement is adjacent to the right content on YouTube, Zefr utilizes a detailed combination of machine learning and human review to examine content and deploy campaigns at scale. The company has built an advanced data science featurization system and uses it to contextualize thousands of important characteristics per video creating unique labeling for each video it sees. To keep up with the speed of the platform, Zefr also captures the daily changes and nuances of videos in real-time to ensure brands can increase their ad’s impact and efficiency at scale.

To help meet demand from brands, Zefr is also expanding its leadership team with the appointments of Rob Cukierman as SVP of Strategy and Measurement, and Daniel Oakins as VP of Platform Commercialization. The addition of these two leaders with deep experience in data, contextual targeting, programmatic buying, measurement, and global sales bolsters the Company’s ability to scale to meet the need of programmatic buyers.

“Rob and Daniel are both admired in the industry for their ability to scale and evolve technology solutions for advertisers,” said Toby Byrne, President of ZEFR. “While at Grapeshot, Daniel spearheaded the company’s Global strategy around its contextual intelligence product, and Rob led measurement and strategic solutions for Vevo and Nielsen. In both cases, their efforts directly impacted brands and advertisers looking to more effectively activate and measure their video targeting campaigns. We’re thrilled to bring these accomplished executives to Zefr as we expand our products and continue our growth.”

As the company’s SVP, Strategy and Measurement, Cukierman will lead Zefr’s measurement-driven brand solutions for the content targeting platform.  During his time as Head of Global Sales Strategy and Strategic Partnerships at Vevo, Cukierman developed an entirely new approach to data driven sales, programmatic and measurement to help the music video site achieve exponential growth. Prior to joining Vevo, Cukierman held several senior leadership roles at Nielsen, including Vice President, Digital Publisher Sales and Vice President, Business Development as well as at IAC, where he spent two years in business development and strategy. 

As Zefr’s VP of Platform Commercialization, Oakins will be charged with leading the development of video targeting technology across the data buying spectrum.  Reporting into Zefr’s CTO, Oded Noy, he will be tasked with productizing new commercial opportunities, expanding product relationships with platforms and building out Zefr’s offerings to include more demand partners globally.

For more information on Zefr and how to access its new content filters for programmatic buyers, please visit:

About Zefr
Zefr is a technology company that provides content targeting solutions at scale for brands advertising on YouTube. Unlike other YouTube advertising solutions that focus on audience, Zefr’s advanced technology dissects content at the video level to ensure every brand message is delivered in the right context and against the right premium content every time.  This in turn ensures that all brand messages are not only safe but are brand suitable. As a result of its unique offering, the company has built up a robust client roster that includes major brands across retail, automotive, beauty, entertainment, music, and more. The company is headquartered in Los Angeles, California, with offices in New York, and Chicago. For more information, go to:


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