Xero Selects Gusto as Strategic Payroll Partner in the U.S.

SAN FRANCISCO, July 19, 2018 (GLOBE NEWSWIRE) — Xero (ASX:XRO) today announced that Gusto will be the preferred payroll provider for its small business and accountant customers in the U.S. The strategic partnership brings together the power of the company’s world-class accounting platform with Gusto’s innovative full-service payroll service and will allow Xero to deliver full-service payroll in all 50 U.S. states for the first time.

“We’re partnering with Gusto because we have a shared vision for building innovative new solutions that help small businesses and accountants thrive in the new economy,” said Xero Americas President Keri Gohman. “We’re both born-in-the-cloud companies working to build software that makes complicated business tasks more simple and human. By joining forces, we can help more small businesses and accountants find long-term success.”

Xero’s U.S. subscribers will have access to the following benefits of Gusto:

  • Payroll made easy. Gusto enables businesses to run payroll completely online with modern software and design. All federal, state and local payroll taxes are automatically paid and filed.
  • Data synced and automated. Gusto automatically syncs payroll and financial data with Xero, as well as popular expense tracking and time tracking software.
  • HR built for today. Gusto also integrates with workers’ compensation, benefits like health insurance or 401(k) retirement plans, and human resources, providing compliance, ease and flexibility.

“We first began our partnership with Xero five years ago and since then, they have quickly become one of the most popular integrations on Gusto. We are confident that together we can help business owners manage the back-office complexities that can distract them from growing their companies,” said Gusto Chief Operations Officer Lexi Reese.

As part of the partnership, Xero and Gusto will build a deeper technical integration to provide a seamless experience for small business owners and accountants. It is anticipated that the integration will be completed by early 2019. Xero and Gusto customers will benefit from:

  • Single Sign-On: Xero will deliver a beautiful user experience by giving customers the ability to seamlessly access their Gusto account using their Xero credentials.
  • Cash Flow Management: Xero will be automatically updated every time payroll is run, providing an always up-to-date view of cash flow.
  • Accountant Collaboration: Small businesses will be able to grant their accountant or trusted advisor permission to manage payroll and generate payroll reports within Xero.

Customers will also benefit from Xero’s expanded features, including:

  • Business tasks automated: Xero uses artificial intelligence and machine learning to automate the menial and repetitive tasks of running a business while increasing the accuracy of business data.
  • Business data connected: Xero makes it easy to have a real-time view into all of a business’ data and cash flow with a shared ledger and connections to banking information and more than 700 small business apps.
  • Real-time insights delivered: Xero allows an accountant or other trusted advisor to have meaningful conversations about key decisions—everything from navigating compliance requirements to major business transactions.

To get started with Xero and Gusto, and to learn more about the partnership, visit this article on the Xero blog

About Xero
Xero is a beautiful, easy-to-use global online platform for small businesses and their advisors. The company has 1.4 million subscribers in more than 180 countries. Xero seamlessly integrates with more than 700 apps. It was ranked No. 1 by Forbes as the World’s Most Innovative Growth Company for two years running.

About Gusto
Gusto’s mission is to create a world where work empowers a better life. By making the most complicated business tasks simple and personal, Gusto is reimagining payroll, benefits and HR for modern companies. Gusto serves over 60,000 companies nationwide and has offices in San Francisco and Denver.

Media Contacts
Steve Sharpe, Xero Americas

Rick Chen, Gusto

Primary Logo

New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search

San Francisco, July 19, 2018 (GLOBE NEWSWIRE) — Kenshoo (www.Kenshoo.com), a global leader in marketing technology, today released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include:

  • Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ)
  • Social impressions increased 15% YoY and decreased 10% QoQ
  • Social clicks increased 94% YoY and decreased 13% QoQ
  • Social click-through rate (CTR) increased 69% YoY and decreased 3% QoQ
  • Social cost-per-thousand (CPM) impressions increased 21% YoY and 8% QoQ
  • Paid search spending increased 10% YoY and 4% QoQ
  • Paid search impressions increased 20% YoY and 6% QoQ
  • Paid search clicks increased 24% YoY
  • Paid search CTR increased 4% YoY

Social Spotlight

  • Facebook’s inventory refinements — including the removal of right-rail ads — caused three quarters of consecutive decline in impression volume; nearly a year later, impression volume increased YoY for the first time (+15%).
  • Instagram spending doubled YoY with Instagram Stories accounting for 11% of spend on Instagram ads.
  • Video ads contributed to the QoQ increase in CPM, while Carousel ads were a primary driver of the uptick in CTR.

Search Spotlight

  • Mobile accounted for the plurality of spending, accounting for 48% of search spending, while desktop accounted for 44% and tablet 8%.
  • Rapid adoption of inexpensive mobile shopping ads depressed cost-per-click (CPC) for advertisers (-12% YoY).

“Social advertising continues to evolve and it’s changing the way many advertisers use it to reach consumers. Event-driven video campaigns, for example, now extend beyond traditional verticals of gaming and entertainment, reaching into e-commerce and even finance, while more specialized ad types capture the resulting demand,” said Chris Costello, senior director of marketing research for Kenshoo. “Meanwhile, search marketers have fully embraced consumers’ adoption of mobile devices, shifting spend to mobile campaigns to ensure they’re present across the full funnel of consumer search activity. For the first time, spending on mobile search ads surpassed desktop and is near capturing the majority of ad spending.”

Kenshoo leads the way in digital marketing innovation, enabling success for marketers by maximizing customer lifetime value. Built upon Kenshoo’s industry-leading and award-winning digital marketing platform, Kenshoo delivers infinite optimization to re-engage and grow customers across the world’s leading publishers and all devices.

Visit Kenshoo.com/digital-marketing-snapshot to download the new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018.


Search and social results are based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries, spanning Google, Bing, Baidu, Yandex, Yahoo!, Yahoo! Japan, Pinterest, Snapchat, Facebook, Instagram and the Facebook® Audience Network. Some outliers have been excluded. The resulting sample includes more than 500 billion impressions, 14 billion clicks and $6 billion (USD) in advertiser spend.

Ad spending and CPC are measured using Ex-FX or “Constant Currency” adjustments, where results are based on native currency, and only translated to common currency after aggregation.

About Kenshoo

Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is deeply integrated across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each publisher’s native APIs. Kenshoo’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.

Facebook® is a registered trademark of Facebook, Inc.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

Kraig Smith

Dorel Announces Appointment to Board of Directors

MONTRÉAL, July 19, 2018 (GLOBE NEWSWIRE) — Dorel Industries Inc. (TSX:DII.B)(TSX:DII.A) today announced the appointment of Norman M. Steinberg, Ad. E. to its Board of Directors.

Mr. Steinberg is a strategic international corporate lawyer whose career began at Ogilvy Renault in 1976. He is Chair Emeritus of Norton Rose Fulbright Canada and the former Global Chair of Norton Rose Fulbright, one of the world’s largest law firms. He has focused on mergers and acquisitions, corporate finance and corporate governance, and has led legal teams in some of Canada’s biggest M&A transactions.   

Mr. Steinberg has served on numerous public and private boards, as well as Foundations. Current Positions and Directorships include Senior Advisor to Persistence Capital Partners (Health Care) and Director, BFL Canada, one of the country’s largest insurance brokerage firms. He is also Vice-Chair at both the McGill University Health Centre (MUHC) Foundation and Orchestre symphonique de Montréal.  

“We are delighted to have Norm join the Dorel Board.  He has a remarkable track record as a seasoned professional with extensive experience in M&A and in corporate governance, guiding public companies. This knowledge coupled with a proven strategic vision, leadership and legal acumen will complement our existing Board members and will serve all extremely well,” stated Martin Schwartz, President and CEO. 

Dorel Industries Inc. (TSX:DII.B) (TSX:DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.

MaisonBrison Communications
Rick Leckner
(514) 731-0000

Dorel Industries Inc.
Jeffrey Schwartz
(514) 934-3034

Primary Logo