JNC becomes first Chinese baijiu maker to display at UN headquarters

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JNC becomes first Chinese baijiu maker to display at UN headquarters

PR Newswire

NEW YORK, Dec. 16, 2017 /PRNewswire/ — Chinese distilled liquor (also known as baijiu) remains virtually unknown outside China, but one Chinese liquor manufacturer sought to close the culture gap by joining an exhibition and gala event at United Nations headquarters.

UN Deputy Secretary-General delivering a speech

The Chinese Arts Gala was held at the UN headquarters in New York on December 11, 2017, with the aim of sharing the beauty of Chinese culture with the world. The event was an endeavor in telling China’s story through Peking Opera and tai chi performances alongside calligraphy displays as well as other unique elements of Chinese culture, among them, the country’s ceramic artworks and its distinct variety of distilled liquor. Jiannanchun Group Co., Ltd. (JNC), one of three leading baijiu makers in China, signed on as a strategic partner and the exclusive baijiu sponsor of the event to promote Chinese baijiu culture, making the alcoholic beverage the first Chinese distilled liquor to be displayed at UN headquarters.

Culture is an integral part of a country. A country will find it very difficult in dealing with challenges that arise as a result of cultural and culturally-related conflicts as long as it has not discovered and developed the benefits that are inherent in its own culture and found a place for its culture as a part of its economic and social development as well as its international influence amid increasingly fierce global competition. The fact that a country is required to strategically enhance its soft power in terms of culture is closely tied to the significance of holding the Chinese Arts Gala, and JNC was a strong contributor to the event.

JNC, acting as the strategic partner, played a significant role in both hosting the event and in the promotion of Chinese culture. The distiller pulled out all the stops to comprehensively promote Chinese culture by displaying culturally rich JNC products as a way of intuitively presenting Chinese baijiu culture, in addition to setting up large LED screens that used multimedia to tell the JNC story and the history of baijiu. In addition, a variety of unique cocktails made with JNC products were proffered to guests at a special counter that was set up for the occasion. After tasting the concoctions, several guests commented: “It left a deep impression on me.” “It has a pleasant and soothing taste.” “The taste… it’s quite cool.” JNC’s attendance at the event went a long way in breaking the ice between the Chinese and the other attendees from many nations around the world, serving as a “friendship bridge”, as many experienced the distinct taste of baijiu for the first time.

JNC has been working to enhance its international presence for years. One of the unique approaches that the distiller chose was to display its Lunar New Year message on one of the large billboards overlooking New York’s Times Square earlier this year. JNC became the recipient of two international awards at TUTTOFOOD, an international food and beverage show open exclusively to the trade held in May. In August, JNC partnered with Caixin Media in launching the Jiannanchun Belt and Road Index, an indicator of the level of influence of the Chinese government’s One Belt, One Road initiative, as part of the distiller’s efforts in accelerating international expansion. All the international events have helped the Chinese baijiu maker establish strong brand awareness worldwide.

The key to succeeding in the competition among rivals, which is similar to that between countries, depends on production competence and brand culture. A strong cultural foundation opens the door to more opportunities where a company can succeed. JNC, with a strong cultural background, has mastered how to leverage the salient features of Chinese culture to promote Chinese baijiu on the global stage via branding events. JNC’s proactive efforts in promoting Chinese culture also serve as a vehicle for an introduction to JNC’s own culture, Chinese baijiu and Chinese traditional culture at UN headquarters and as a way of correcting many of the misunderstandings that Westerners have about baijiu. The Chinese alcoholic beverages maker’s mission is to have the world discover the charm of Chinese baijiu and establish a strong cultural basis for JNC with the aim of further paving the road for the firm’s global expansion.

Guests learning the history of JNC

JNC employee displaying products

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SOURCE Jiannanchun Group Co., Ltd. (JNC)

Switzerland, Singapore and Finland Take Top Three Spots in the First Global Knowledge Index

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Switzerland, Singapore and Finland Take Top Three Spots in the First Global Knowledge Index

PR Newswire

DUBAI, UAE, December 17, 2017 /PRNewswire/ —

  • Results announced at the Knowledge Summit 2017 in Dubai. 
  • Index covers 131 countries in its first edition. 

The Knowledge Project has launched the first Global Knowledge Index, an unprecedented instrument, at the fourth Knowledge Summit, held at the Dubai World Trade Centre on November 21-22, 2017.

     (Photo: http://mma.prnewswire.com/media/620573/MBRF_Knowledge_Summit_2017.jpg )

     (Photo: http://mma.prnewswire.com/media/620572/Knowledge_Summit_2017.jpg )

The Index identifies knowledge as an integral part of human life, affecting its social, economic and cultural aspects, as well as an engine for comprehensive and sustainable human development.

The Index’s first edition saw Switzerland take first place with 71.8 points out of 100, closely followed by Singapore (69.5), Finland (68.5), Sweden (68.3), Netherlands (68), the United States (67.2), Luxembourg (66.2), the United Kingdom (65.6), Denmark (65.2) and Norway (64.3).

The Global Knowledge Index is based on a combination of six sectoral indices: pre-university education; technical vocational education and training; higher education; information and communications technology; research, development and innovation; and, finally, economy, in addition to a general sub-index on the general enabling environment. The index is calculated through 133 variables covering various vital sectors in the country, such as enrolment, graduation and drop-out rates in schools; literacy; unemployment; life expectancy at birth; e-government; political stability; regulatory and legal frameworks; patents; private-sector indicators; quality and availability of human resources (students, teachers, professionals and researchers), among other criteria.

Also among the Index’s notable results were the Philippines and Azerbaijan ranking fourth and 11th, respectively, in technical vocational education and training, while the UAE ranked second in economy.

Dr. Hany Torky, Chief Technical Advisor of the Arab Knowledge Project, described the Global Knowledge Index as “a major step” in the comprehensive and sustainable knowledge-based development drive in the UAE. In its first edition, the index includes 131 countries, selected based on the availability of reliable and credible data. The Project aims for the index to become a practical tool that supports decision-makers and stakeholders around the world.

The Knowledge Index was released by the Knowledge Project; it is the result of a collaboration between the Mohammed Bin Rashid Al Maktoum Knowledge Foundation and the United Nations Development Programme (UNDP), under the supervision of an advisory committee of international experts, including Ahmed El Sherbini of the International Telecommunication Union (ITU); Anuja Utz of the World Bank; Hugo Hollanders an Economist and Senior Researcher at UNU-MERIT (Maastricht University); Jan Sturesson, Founder of RESTING – Advice from the Future; Laurent Probst, Director, Research and Development Unit, PwC; Leif Edvinsson, Professor of Cognitive Capital, Emeritus, Lund University, Sweden; Milorad Kovacevic, Chief Statistician at UNDP’s HDRO; Shyamal Majumdar, Head of UNESCO-UNEVOC; Jean-Louis Laville of the Higher Institute of Applied and Economic Sciences; Ali Hadi of the American University in Cairo and Sid Ahmed Soussi of the University of Quebec in Montreal.

Note to editors: 

To view the full results of the index and to learn more about the Knowledge Project, please visit the following link: http://www.knowledge4all.com

SOURCE Mohammed bin Rashid Al Maktoum Foundation (MBRF)

4th Annual Loyalty360 Awards Seek to Recognize Excellence in Customer Loyalty

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4th Annual Loyalty360 Awards Seek to Recognize Excellence in Customer Loyalty

PR Newswire

CINCINNATI, Dec. 15, 2017 /PRNewswire/ – Loyalty360, the association for customer loyalty, will continue its tradition of rewarding customer loyalty innovation with the 2018 Loyalty360 Awards. 

Loyalty Expo 2017 Logo

Now in their fourth year, the Loyalty360 Awards look to honor the industry leaders that are truly working to build stronger and deeper relationships with their customers. Brands will compete for Platinum, Gold, Silver, and Bronze awards in the following 6 categories:

– Creative Campaign
– Technology & Trends
– Customer Analytics & Data
– Employee Engagement
– Program Partnership
– Loyalty/Reward Program Design

In addition to the above categories, one brand and one technology supplier will each also receive the 360-Degree Award, a comprehensive award given to the organization with the best combined performance across categories.

Nominations will be reviewed by a panel of esteemed judges from within the loyalty/CX space, and four finalists will be named in each category. Finalists will then present at Loyalty Expo 2018 in a series of rapid-fire sessions, and winners will be selected by the audience through the Loyalty Expo mobile app.

Also at Loyalty Expo 2018 will be the 2nd edition of the Loyalty360 Honors, in which Loyalty360 selects companies that have proven especially significant in their contributions to the world of customer loyalty.

Along with these awards, Loyalty Expo will offer sessions featuring senior-level marketers from brands including CarMax, Daimler, and Overstock.com, with more information to follow in coming weeks.

Past winners of Loyalty360 awards include Wyndham Hotels & Resorts, ULTA Beauty, Dell, Celebrity Cruises, Nissan, and Caesars Entertainment.

“Once again, Loyalty360 is proud to recognize brands that are working to push the industry forward as a whole, and our 4th annual Loyalty360 Awards aim to do just that,” said Mark Johnson, CEO of Loyalty360. “We’ve been consistently pleased with the growth of these awards every year, and 2018 is sure to be the most competitive field yet.”

Registration is open through February 23rd. For more information or to register your brand or client, please visit our Loyalty360 Awards Registration Page.

About Loyalty Expo

Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. By attending, you’ll have the opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with an understanding of new research, technologies and solutions to aid their organizations on the customer loyalty journey.

About Loyalty360

Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer.

CONTACT: Steven Taggart, 513-800-0360

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SOURCE Loyalty360