New Silicon Valley-Influenced Fashion Brands Underscores the Importance of Labels and Tags, says Hi-Tech Printing & Labeling Inc.

LOS ANGELES (PRWEB) May 18, 2018

A May 9 article in The New Republic discusses how some trend-savvy manufacturers are leaping from ultra-exclusive lines like former show business agent Scott Sternberg’s now defunct Band of Outsiders – named for Jean Luc Godard’s elliptical 1964 French New Wave classic – to lines aimed at a broader market, like the Entireworld line, which is influenced by the ethos of the high-tech world.. Los Angeles based Hi-Tech Printing & Labeling Inc. says that branding and fashion trends constantly evolve, and it’s crucial for manufactures and fashionistas alike to ensure that consumers are getting the appropriate messages with the right kind of fabric labels and tags.

Some newcomers to the fashion business might tend to disregard the importance of labeling, assuming that it is merely an afterthought, says Hi-Tech Printing & Labeling Inc. The truth is that tags are for much more than simply providing necessary information about the composition of a garment or laundering instructions. The firm says that tags can convey branding messages, even when they are very small. For example, jeans wearers around the world know to look for the tiny red and white Levis label or the much larger Wrangler label on the backside of pants; any pair of jeans without those labels would be regarded with great suspicion, even if they were identical in every other way.

Of course, as consumer taste changes, labels will also change their appearance and there is no small amount of craft involved in the matter. Hi-Tech Printing & Labeling Inc. adds that, while labels can help to market a brand’s image even after the consumer has owned a product for years, they are limited by their size. Hang tags, while more temporary, provide designers a great deal more freedom by offering a canvas that can convey more eye-catching, and more complex, messaging, says the manufacturer. It adds that tags allow room for imagery and text that can communicate information about a brand’s outlook – whether it’s seeking to be perceived as leading edge for the upwardly mobile masses, elegant for an elite clientele, or geared towards the sympathies of specific affinity groups, such as consumers with environmental concerns or those who wish to only purchase products made in the United States.

Whatever kinds of labels and tags are required, Hi-Tech Printing & Labeling Inc. says that it is ready to provide what large manufacturers and small clothes makers alike need. Interested readers can learn more by calling (213) 746-7772 or visiting

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Mirhamid Salek, D.D.S., Now Providing Care at Azusa’s A-Z Dental Care

LOS ANGELES (PRWEB) May 18, 2018

Mirhamid Salek, D.D.S. has stepped into the position of lead dentist at West Covina’s A-Z Dental Care. Dr. Salek will be focusing on providing truly comprehensive dental services under a single roof to members of the community of all ages and from all walks of life, says A-Z Dental Care. Dr. Salek’s expertise is largely focused on treating oral pain resulting from a wide variety of causes. The office adds that services provided will range from treatment of orofacial pain to routine teeth cleaning and check-ups to restorative procedures, root canals, dental implants, dentures, treatment for TMJ (temporomandibular joint) problems, and more.

Dr. Salek employs state of the art imaging technology to find the source of complaints, including pain that doesn’t appear to have a clear cause at first, says A-Z Dental Care. In these cases, the doctor will often employ a CT scan – a type of imaging which can produce a far more complete view than is possible with standard x-rays. Armed with detailed information about the condition of the patient’s teeth and mouth, Dr. Salek will be able to provide an effective course of treatment, says the office.

As an expert in dental pain, Dr. Salek is also able to keep patients discomfort during procedures to a minimum. The office notes that most patients experience at least some concern before having dental work, and he does everything possible to put patients at ease before, during, and after procedures.

Finally, Dr. Salek and its business staff are committed to making care affordable for families and individuals from all economic strata, says the office. For budget conscious patients, A-Z Dental Care is in network with the majority of dental insurance providers. For those without dental coverage, it offers access to financing options and a personalized membership program which provides a 15 to 20 percent discount. Dr. Salek welcomes Denti-Cal (Medi-Cal) patients who may want to take advantage of recent expansions of coverage.

About Dr. Mirhamid Salek

With over 25 years of background in dentistry, Dr. Salek’s training includes a degree in Orofacial Pain and Oral Medicine from the University of Southern California (USC). Holding numerous awards and certifications, Dr. Salek is board certified as a diplomate of the American Board of Orofacial Pain.

Readers who would like to learn more about Dr. Salek and A-Z Dental Care are invited to call 626-966-8408. They can also learn more about the office’s offerings at its web site:

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HUGO BOSS X PARSONS | Announce Winners of the Circular Systems and Strategy course

NEW YORK (PRWEB) May 18, 2018

HUGO BOSS has completed a sixteen-week course on sustainable fashion design and innovation in conjunction with the renowned Parsons School of Design at The New School in New York. It is the second time for the two partners to collaborate after the initiation of a first workshop in 2017. To promote the exchange between the different disciplines, the project was open to students of various subject areas within the school, from fashion design to business. The winning group of the “HUGO BOSS – Circular Systems and Strategy” course was announced during the Parsons Fashion Graduate Exhibition held Wednesday evening May 16, 2018.

The Winning team BOSS ONE: Annabelle Waszkiewicz, Gwyneth Ong, and Jose Luis Carbrera received a $12,000 stipend. The Runner-up ream BOSS Skeleton: Elijah Devries, Camilla Hopkinson, Irene Lu, Alex O´Brien, and Lara Tang received a $6,000 stipend, and third position BOSS Unravel: Chenyu Wang, Haoyu Chen, and Monika Mikhail were awarded a $3,000 stipend.

The concepts elaborated will also be displayed in one of the BOSS stores in New York this year. In addition, all participants will have the opportunity to extend their work experience with the global fashion Group, enabling them to gain further insights into the strategic and practical implementation of innovation and sustainability at the company. All in all, 20 students from the BFA Fashion and BBA Design Management programs took part in the project.

The competition focused on the exchange of knowledge, ideas, and experiences between HUGO BOSS and the students in order to create a platform for developing groundbreaking design solutions and products. The task for the students was to create a premium circularity approach for the BOSS Menswear, including the creation of an outfit and a prototype per group together with a marketing and distribution concept. The goal is to further boost innovation and sustainability as product qualities at HUGO BOSS, while simultaneously attracting gifted young talents with unconventional ideas to the company.

As a signatory of the Global Fashion Agenda’s call on fashion brands and retailers to sign a commitment to accelerate the transition to a circular fashion system, HUGO BOSS dedicated the workshop to this holistic approach. "We want to foster a passion for fashion, innovation and sustainability among the new generation of talents, and with Parsons, we have an outstanding partner at our side," explains Ingo Wilts, Chief Brand Officer at HUGO BOSS AG.

The course is a feature of HUGO BOSS’ partnership with Parsons, which began in 2014. Since then the Group has been awarding the HUGO BOSS Fashion Collection Prize, a wide-ranging program of bursaries for junior and senior students enrolled in the school's BFA Fashion Design program.


The HUGO BOSS Group is one of the leading companies in the upper premium segment of the apparel market that focuses on the development and marketing of premium fashion and accessories for men and women. The product portfolio offers menswear, womenswear, kidswear, as well as licensed fragrances, eyewear, watches, children’s fashion and home textiles.

With its roots in classic tailoring the menswear and womenswear collections of BOSS provide a versatile fashion range with a rich array of elegant “modern classics” in business, leisure and formalwear. BOSS Orange offers casual collections for men and women who enjoy dressing in style. BOSS Green links fashion, lifestyle and function, delivering distinctive, dynamic looks in impactful colors. HUGO sets contemporary design trends for men and women. The looks are progressive and edgy with an urban attitude.

About Parsons School of Design

Parsons School of Design, founded in 1896, is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines, as well as online courses, degree and certificate programs. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century.

High-resolution images can be found under the following link:

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