Making the Exempt Market Better

When a professional serves me, I’m thankful for the training that she has gone through.  Whether she is a fire fighter, doctor, professor, accountant or in another profession, it is critical that she learns as much as she can before applying her craft in real life.

That’s why I’m ecstatic that the Exempt Market Dealers Associations (EMDA) has taken the initiative to make the exempt market products course even more applicable and relevant.  It is a requirement for anyone interested in selling deals to the public.

In many ways, educating the people who are recommending to you specific investment strategies is helping to protect your money.  At the risk of sounding obvious, the more experienced and educated the financial advisor community is, the better advice they will likely give.

I believe the test also provides a filter for would be advisors who really want to dedicate themselves to the industry.  I’ve been involved in training many advisors and can tell you first hand the amount of work it takes to pass the industry exam.

Once again I’m proud to be involved with the EMDA.  We see education as critical to the industry.  Not only does the EMDA clearly outline it’s values, it also puts them into action.


Marty Gunderson is an expert who helps companies navigate through the Exempt Market. He has served in a variety of leadership positions in the industry, from sales to issuer to dealer. To contact Marty, please email marty (at)