The “Do’s” and “Don’ts” of Effective Business Communication

These two little words can change the way you communicate to your clients and prospects.  Effective communication in business always leads to more success.    It is using the right words to  to help and to facilitate learning while building relationships with your clients.  It is all about trust and rapport.

What is don’t?  It is do not  disguised under the apostrophe banner.  It sneaks into our conversations under this mask.

Here are some Don’t phrases to ponder.

Don’t care!

Don’t think so!

Don’t want to!

Don’t have an interest!

That should be enough, but I am sure you can think of hundreds, but what are these phrases?  You are right! They are negative statements and that lead to dead end streets with no way out. 

Here is the most intriguing concept. We as business  communicators will use the word Don’t  and it leads us nowhere.  I really believe that to be true.    A good example is “I don’t think you should go down that path.”  Now search how you felt or what you thought about when you read this phrase. What ever it was, it had a negative feel to it along with what ever action you would need to take to respond to it. Right!

Now think of the word DO

It is an action word to be taken very seriously. For example we seldom ask people what they don’t do but what they Do?

Do you care!

Do you think so!

Do you want to !

Do you have and interest!

Now look at the difference.  The  word Do is positive by its nature and it requires action or demands open response.   It begs the question “why” and a “because” response. 

Do you think you would learn more about your clients, staff, associates etc.  if you incorporated this word?  Why do you think so? What will it Do for you in your business communications.  Do you think it might help you make more money.

I trust you get the point. It is so easy to change this habit just say the word Do instead of don’t and let the flow of the conversation happen.  Just some fun thoughts for everyday business.  

Joe G. White is Owner of MFR Inc. “The Franchise Rainmaker”. He provides professional advice to people looking to engage in franchise ownership  He can be reached at 647-724-0742 or jwhite@franchiserainmaker.com.

success through knowledge”

Joe White

Joe G. White is Owner of MFR Inc. “The Franchise Rainmaker”. He provides professional advice to people looking to engage in franchise ownership He can be reached at 647-724-0742 or jwhite@franchiserainmaker.com. “success through knowledge”