The Top Ten Excuses
To Use to Avoid Making a Decision to Start a Business
This is a little tongue in cheek approach to the reasons people use to avoid making decisions around business ownership.
Over the many years I have helped people navigate towards their aspirations of owning a business, it is amazing how many can find a reason not to take action. We all know it is fear of the unknown. Why climb the mountain to only turn your back on the land of milk and honey. Let me be clear there are many good reasons to not take action that are totally acceptable. So let’s have some fun with this.
- It is not the right time now. Well if it is not now when is it? It is good to hold yourself accountable to a date and time.
- Nobody will buy that service. Despite the fact that over 500+ people are running and growing that business.
- It will not work here we are different in (fill in the city or country you like). Well I got out of bed today and did pretty much all the same things people did in your city today how is that different?
- I know nothing about the industry. Just checking but did you forget how smart you are and how fast you learned how to do your job.
- My Spouse thinks it is a bad idea. What is the challenge here? It can be very legitimate but often an easy escape hatch rooted in fear.
- I am not sure I can handle the success you know what success did to that person. Say what! You know you will be a success but you cannot handle it.
- I am not ready to take the risk. That is fine and in many cases perfectly okay. But you will never know the real value of a risk until you take one.
- I will wait something even better will come along. The constant quest for perfection. You know you have to start somewhere.
- I need to go and learn more, then I can do it. Let me see, you have a higher education and you need to learn more. Okay, but was not the education the seeds to help you grow. It might just be time to harvest the benefits of your education.
- Your are too young or you are too old. The ship is coming in again I will wait, or the ship has been and is not coming back. There is only one now and the best one is right now.
You see we all have our reasons but be clear on one thing, when you say “no” to something because it may cost you money or your fear is just to much to cope with you have made a decision. Our excuses are ways to fool ourselves. That decision you make has a cost. When you accept the status quo that can be an expensive decision, in terms of missed opportunity that all hides behind the guise of an excuse.
Please feel free to add your favourites to the list.
Joe G. White is Owner of MFR Inc. “The Franchise Rainmaker”. He provides professional advice to people looking to engage in franchise ownership he can be reached at 888-296-9250 or firstname.lastname@example.org.