It doesn’t matter how good your products or services are if no one knows they exist or where to find them. As such marketing is one of the most important aspects of launching and growing a brand or company. However, it can be expensive to hire a promotions company to handle your marketing campaign so here are a few ways you can affordably kick-start it on your own.
- Print and post flyers
People have been using flyers to promote their businesses and events for what seems like forever. It is an old way but a good way to tell people about who you are and what you do. You can print flyers yourself or pay a professional to do it for you. Put them in places you thin your customers are likely to be. If your service or product is aimed at children take them to schools and give them to the office to hand out. If your services are based in one area then ask local shops to put them in the window or on the counter. If it is a service or product that is aimed at a lot of people like a take away or window cleaning service then put your flyers through people’s doors.
- Utilise social media
Speaking of social media, it is a gem for marketing. Everyone and their gran uses it these days. Build profiles on Twitter, Instagram, LinkedIn and Pinterest. Add a fan page on facebook. The one that works best will depend on your target audience and what you are offering. If your service is quite visual like photography, make up or hair dressing you might find Instagram to be the best but for business to business LinkedIn might be better. Use hashtags when you are sharing photos or updates to new and loyal customers can find you. You will build a natural fanbase by sharing and getting your friends and family to share your page. You can join related groups on social media and interact to build an audience base and relationships with prospective clients/customers. It is also a good idea to set up advertising campaigns to get more fans on facebook. You can set this up via your page and be specific about who you target.
- Be creative with a publicity stunt
One of the most effective ways to raise awareness is by coming up with your own publicity stunt. Doing something that can’t be ignored will attract attention from customers and the media so you get free advertising. Competitions, humorous satire and cheeky advertising all work well. Make sure whatever you do relates to your brand and industry and can easily be shared. Dove’s campaign for real beauty used real women instead of models to promote the brand. Cheeky publicists planted hundred of tiny gnomes in Manchester and Liverpool to promote the release of Gnomeo& Juliet in 2013. A bit of creativity can work wonders especially in the age of camera phones and social media.
If you want to hire a professional to help you with your marketing but don’t have the funds to do then why not get a guarantor loan with buddy loans? It could be just what you need to get you started.