Designing your business website is an exciting part of launching a new startup. Marking your place in business realm is a right of passage for any new business entrepreneur, and your organization’s website is the start to a brand new journey.
There is no magic recipe for the perfect website design, but there are plenty of elements that have been proven effective in boosting your digital visibility. Check out some helpful hints before you hit the keys to begin designing your best business website yet.
Products and services are your bread and butter
There is always a need to create a section for your products and services. The area doesn’t necessarily have to be entitled “Products & Services,” but web users should understand where to go to shop. Check out this example website.
The designers of the example site have integrated all of the necessary elements into their products and services layout, and given a full description of what they have to offer. They also kept communication at the top of the list by adding a contact form to the side of the layout.
Communication is always a priority
Communication is one of the most important tools you have at your disposal in business and in life. Humans are constantly communicating in one form or fashion, and intentional communication is far more productive than mindless chatter.
Encourage communication and engagement through the design of your business website whenever the opportunity presents itself. Create a “Contact Us” page (like this example site has done), but set up chances for communication in other places around your site as well.
Learn everything you can about SEO
Invest time and research into learning everything you possibly can about the concepts of SEO. Search engine optimization will guide you in the ways of the SERPs, and help your digital content to rank higher when web users search a relevant set of keywords or phrases.
The concepts of search engine optimization will help make everything you add to the internet be easier to find, and visibility is everything on the internet. If no one can find your website, then it really doesn’t even exist.
Build a professional blog presence
Once you’ve learned a bit about SEO, build a commanding online blog presence for your business. Adding a business blog section to your website is beneficial to your success in many ways.
Integrating the concepts of SEO into the content of your business blog will further boost your site’s visibility online. You may also benefit from adding social media share buttons to each entry. Linking your blog to social media is a smart move your marketing department will love.
Optimize your design for mobile viewing
Mobile internet access is now more prevalent than that of PC or laptop access. Build your site in a way that is user friendly for those using a much smaller screen. No one should have to pinch and swipe to accurately view your business website.