Building a business website is not as daunting of a task as it may seem, but there are a few specific aspects of site design that work better than others. To run a successful business website, you first need people.
Focus your efforts on boosting traffic to your website through design. The more visitors you draw, the more likely it is for you to see your conversions rise. Here are a few design tips that will help you boost traffic on your business website.
Build an awesome business blog
If your business blog is good enough, it will act as a powerful tool to draw visitors to your website. Your business blog is the key to spreading your site’s message across the tangled web of the internet.
When people read and share your business blog posts with friends and family, word spreads quickly. Your blog is also a great place to build your website’s keyword saturation and rank higher in the SERPs.
Ranking higher in the SERPs (Search Engine Results Pages) means that more people will have more of a chance to “stumble” across your business website. Check out how this business set up their blog presence.
Learn all you can about SEO
Search engine optimization is just as it sounds. SEO is a set of concepts which (if correctly implemented) will optimize your website’s position in the SERPs, so web users can more easily find your business site.
Learn everything you can about SEO, and redesign your website to fall in line with the concepts. You will see boosted web traffic within the first few days of the change. Learning how the internet works will enlighten you in many ways.
Optimize for mobile access
As you rework your business design, optimize the website for mobile access. People are no longer accessing web pages from their PCs or laptops as often as they are using their mobile devices.
For your website to remain relevant to the technology of the times, you need to optimize for mobile access. People should never have to pinch or swipe their screen to accurately view your business website.
Take your Google My Business slot
Every business, for the sake of visibility, should take their free Google My Business listing. Google offers the opportunity to literally make your mark on their maps.
After taking your Google My Business listing, local searches will produce a listing and map marker for your organization. Brick and mortar locations see a marked increase in traffic after signing up with Google My Business.
Use high quality media on your site
High quality media looks more enticing to the Google search bots. Sites with high quality media rank higher in the SERPs. People don’t want to look at pixelated images and wait a whole minute for a page to load. High quality media will solve these issues and boost web traffic.