Everyone wants to earn more money. Since money is often equal to success for most people, we are always looking for new ways to earn more. This is mostly important for small business owners because the longer the company becomes profitable, the more it can open the door, keep employees and be successful.
But besides the increase in prices or interest rates, are there other ways in which a small business can increase its profits? There are many possibilities – big and small – that a small business can increase its profits. If this advantage is achieved by earning new revenue or releasing some of the costs, you can do so easily.
(Social Media) Create a complete profile
The Twitter profile consists of only the 160-character synopsis, the location and the link to the corporate website. It only takes a few minutes. Facebook is a bit more involved and allows you to enter much more information. The more data you fill, the better. Also, it is very important to add a profile photo (usually a company logo) and a title photo (usually a Store image or a subscription menu item). These photos make the pages more interesting to the viewer.
Get professional visual content
A good picture of your food goes in line with the customers. A piece of pizza with melted cheese and perfectly roasted meat will boost the appetite of potential buyers.
Visual media are essential for success with social media platforms and digital channels. As shown in Facebook reviews, photo contributions have much more engagement than text contributions. With Instagram and Pinterest high-quality images are essential.
Hire a good food photographer who knows how to astound your food. The use of archive material is not a good idea, as people recognize the food and are disappointed when the picture they see and the food they receive from the outdoor pizza do not match.
Create an effective coupon offer
Pizzerias are most likely in the hotel industry when it comes to coupons and offers. Pizzeria coupons (and hair salons) continue to resonate with customers.
Coupons are a proven way to increase traffic in your pizzeria. If you incentivize a local magazine, newsletter, or direct mail campaign, you’ll get more customers accessing your outdoor pizza ovens than regular coupons free.
When creating a coupon, they should be limited. However, a permanent proposal should always be part of your marketing plan. Define the terms of the action always clear on the coupon; Otherwise, some people will abuse them.
Local ads online
Being available online is the most important thing when trying to attract new customers to your pizzeria. The pizzeria is a hyper-local business.
More and more customers are looking for pizzerias on different local directories and search engines like Yelp, Google, Facebook and other popular social directories and platforms when they are looking for new outdoor pizza ovens.
“Pizza around me” is one of Google’s most searched concepts.
Segment email list
Creating a customer e-mail list is one of the most effective and cost-free ways to efficiently connect pizzerias to your customers and resell them. The key to conversion and engagement is to promote the list of emails with relevant content to ensure high opening and click-through rates.
One of the problems with many email marketing campaigns is the lack of targeting, often referred to as “email blasts,” resulting in poor customer engagement.
Segment your user’s email list to provide relevant content and promotions for each target.