Property management marketing techniques have rapidly changed in the past ten years. Newspapers, radio spots, TV commercials, and telemarketing techniques have been rendered nearly obsolete by digital media.
Today’s successful marketing campaigns operate on a different wavelength; the digital highway of the internet. Here is a brief look at some of the most effective digital marketing tips for property management companies today.
Learn the basics of keyword marketing
The keywords and phrases you work into your digital content should be strategically formatted to help Google identify what your content is all about. The goal is to find a way to determine the words most searched by web users seeking services/products similar to what your business offers.
The best tool for keyword research is Google Keyword Planner. Get your marketing content to the next level of effectiveness with this fabulous textual tool. The right keywords can mean the difference between 500 and 5,000 views per day.
Cater everything towards mobile media
Mobile access to the web is more prominent than ever before, and your digital content should take factors such as those into account. Optimize everything you post online to fit the display format of the smaller screen of a mobile device.
The easiest way to take a step towards mobile optimization is to integrate media queries into your design coding. Media queries will automatically detect and augment your content to fit the screen of the mobile device currently viewing your organization’s digital information.
Work social media into your marketing plan
Social media should always be a part of your marketing plans. Your business website should be the hub of your social media push, second only to your actual social media profiles.
Work all of the most popular social media networks, and use social media sharing icons throughout your business website design. Take a look at this property management website. The placement of their social media sharing icons is ideal. Web users need the ability to share on a whim.
Check out what the competition is doing
Before you lay out your digital marketing plan, it’s beneficial to do a bit of research on what the competition has to offer. This is not to say that you should copy exactly what others are doing to grab the attention of consumers.
Use the information you find during your research to formulate your own well-rounded marketing plan centered around the benefits of property management services.
Learn the ins and outs of SEO
Search engine optimization is a collection of concepts which will help you form more directly focused and effective digital content. Learn how to get your digital creations at the top of the results list when web users search relevant terms to your organization.