Every business owner understands the importance of creating a website. It allows you to capitalize on potential customers in ways that you wouldn’t be able to otherwise. However, if you’re already running a cash-strapped business, starting a website might not be at the top of your priority list.
Still, contrary to what you may believe, it’s more than possible to launch a website on a budget. In fact, if you’re very cash strapped, you can get your website up and running for under $100. If you want more flexibility, $200 can more than cover the job. With that in mind, here are five ways to save money on your website.
1) Opting for Shared Hosting
If you’re running a relatively new business, then a shared hosting setup would do. Shared hosting is the cheapest hosting option available, and can save youa few bucks each month, which certainly add up if you’re a business owner on a budget. With shared hosting, you share your resources with other websites on the server.
“Shared hosting is a lot like living in an apartment building with a courtyard, garden or pool that is also used by your neighbors,” says DreamHost. But, as DreamHost advises, you aren’t at risk by sharing those resources, which are more than enough for new and growing business owners. You can always upgrade to a virtual private server later down the line.
2) Utilize Freelance Platforms
Freelancer platforms like UpWork and Fiverr make it easy for business owners to connect with potential freelancers who can work within your budget. You can set your budget for a range of services you’ll need for your website, like logo design, copywriting, graphic design, and much more. For as little as $5, you can get the most basic services completed quickly with good quality. Browse through an extensive list of profiles that you can filter by skills, ratings, service charges, and more, and check out different profiles and reviews.
3) Use The Right Platform
Choosing the right platform to build your website can drastically change what you spend on your hosting each year. For example, WordPress is the most popular option, and can cost as little as $6 per month. However, many new business owners are also also attracted to other appealing options like SquareSpace (which costs $26 for a business monthly plan).
You also have to consider functionality and design. You can find hundreds of WordPress themes for free, and even premium options that are cost-efficient. SquareSpace templates, on the other hand, are limited and more expensive. While there’s certainly nothing wrong with working on a platform like SquareSpace, when it comes to building a website from the ground up on a budget, you have to consider your choices carefully.
4) Take Advantage of Support & Online Tutorials
While you can always pay for help when you need it, you’d be surprised at how much you can actually learn online. Instead of jumping to professional help at every turn, research the help you need and try to figure it out before you pay for it. Not only will this help you learn something new, but it will save you some money in the long run. YouTube is a great starting platform for this. Something as simple as “How to add my logo to the address bar” can be solved with an article or online video. Even more complicated areas that involve changing a bit of code will be less complicated than previously thought.
Another area you want to take advantage of is the support teams of the services you use. For example, your hosting company will be happy to help guide you in the right direction when it comes to something like switching your domain from a previous provider or increasing server requirements.
Similarly, if you’re using WordPress and have purchased a theme, that theme typically comes equipped with support that will be invaluable as you design your site. A great theme support team will be there to answer any questions you have about creating your site using their theme design, and will often request your login credentials so they can go in from the backend and make custom adjustments for you.
5) Use Drag & Drop Plugins
WordPress drag and drop plugins are the perfect way to help you save time—and money. If you aren’t technically savvy and don’t want to invest too much into learning a platform, using plugins can help you do the job. Easily create blocks of texts, slideshows, drop widgets, and add icons and images in just a few seconds. Beaver Builder, Elementor, and Divi are just a few of the more well-known builders. Check out each to see which works for you.