Knowing how to spend your yearly marketing budget can be difficult. Not only do you have to compare different options including these 5 Crazy Effective Ways To Spend Your 2019 Marketing Budget, but you also need to consider which will have the most significant impact on your business today and years from now.
While there are many options to choose from, if there’s one that you need to consider strongly then it is search engine optimization. Search engine optimization otherwise known as SEO is the process of optimizing your website and your digital presence so that you appear at the top of the search results.
The result of this is that when people search on Google and other search engines, your web pages will appear near the top. As a result, more people are likely to come to your website, where you can market to them and convince them to become customers.
Sounds great, doesn’t it? Plus, while paid traffic and advertising only last for as long as you are paying the cost of the ads, search engine optimization can last for years to come. For this reason, it’s one of the most highly recommended methods of generating traffic among digital marketing experts.
What is SEO?
Search engine optimization is complicated, but it can be distilled down to two separate sections. The first is the content on your website, while the second is your off-website presence. What this means in principle is how often you’re being referenced around the web through links, in practice this means which websites are talking about your company.
Google and the other search engines want to rank the very best content for the users to give them to the most superior experience possible. To achieve this, it’s essential for them to look at the content on your website, to analyze it and to estimate its quality. Doing this is very challenging, which is why they use links from other sites as a rough estimate for the popularity of your pages.
How to Rank Higher
The idea behind this is that the highest quality pages will get the most links from other trust worth pages which is why Google chooses to rank the highest. To benefit from this, your companies should want to spend money wisely on content for your website including articles, sales pages, and blog posts.
Similarly, you need to invest in public relations and digital marketing so that your company can have a greater media presence. By doing this, you’ll ensure that more websites are linking back to your site which Google will treat as a quality signal, therefore improving your rankings.
Why SEO is Superior
Studies suggest that over 90% of people who use the web find websites through search engines. For this reason, it’s the most critical marketing tactic in the entire world. If you’re not using search engine optimization, then it’s very challenging for new potential customers to find your business. SEO can be thought of like the modern-day Yellow Pages, and without it, your company is falling behind your competitors.
While ten years ago it could have been considered a nice to have marketing tactic, today it’s the bare minimum that you need to run a company. Without it, you will be forced to rely on word-of-mouth marketing and referrals to generate new customers, which are far less reliable and effective methods than SEO.
The reason why search engine optimization is the one thing that you should do if you had to pick any single marketing tactic, is because it utilizes Google and other search engines which are the most popular websites in the entire world. While a large percentage of the adult population uses social media networks like Facebook and Instagram, almost everybody uses search engines.
For this reason, search engine optimization is the superior tactic when compared to social media marketing. Similarly, paid traffic such as Google ads is an effective way for you to increase brand awareness, but it’s costly and only delivers results while you continue to pour more money into the system.
Search engine optimization is a true investment because it continues to payback long after you stop investing in it. The same cannot be said for other marketing tactics, and therefore if you were to pick one, the logical option would be search engine optimization. Many experts believe that it is the most cost-effective solution for small businesses to generate new leads while simultaneously expanding brand awareness, which is why it’s becoming a more popular tactic than ever before.