Online advertising is a behemoth these days. Gone are the days of Yellow Pages ruling advertising. Gone are the days of newspapers mattering when it comes to getting your promotions out there. Physical media don’t do much for your bottom line, especially in specific industries.
That’s why it’s so important to understand how online advertising works and how you can use it to benefit your company, your brand, and your personal financial bottom line.
In competitive industries, online advertising is even more brutal. Can you imagine what it’s like trying to advertise yourself as a law firm? What about if you are trying to promote yourself as a life coach? Any sales pyramid that requires top-down advertising will feel like an uphill battle as well. Because of this, you need to be creative, and you need to understand the data-driven science behind what you’re trying to accomplish.
If you’re trying to advertise a law firm online, there are several different options that you can choose from. You can write search engine optimized articles. You can find out the value of pay per click advertising. You can use social media for business and figure out which platform makes the most sense to promote your cause.
Every law firm has to advertise online. You need to figure out how to make your advertisements different enough to attract the degree of attention that you want.
Another example of an online cage fight when it comes to attention and competition would be for life coaching. The idea of a life coach itself is very interesting. And it’s not a regulated industry. Anyone can claim to be a life coach.
They provide a valuable service that often seems like it’s halfway between a personal mental trainer and a pop psychologist. With thousands of people making claims about the benefits of their service, what is it that you can promote or advertise that makes the most sense to these individuals?
The Not-Quite Pyramids
You see a lot of people online selling essential oils, clothes, makeup, or food storage kits. When you learn how pyramid schemes work, you’ll find that a lot of these sales concepts fit in that category. They aren’t exactly illegal, and they do provide good products and services for certain people.
It’s the folks on the bottom of the chain who end up losing more money than they gain. One of the ways to make it up the structure is to understand online promotions and advertising to a better degree than the other people you are competing with. This is the kind of leverage that you need to be one of those success stories.