Today, most businesses, regardless of their location or purpose, have integrated the cloud into their master plan. Inasmuch, the cloud has transitioned how we store information from a localized data pool to a centralized one. It has also changed the way we communicate with each other. It’s as natural to us as brushing our teeth or driving to work. With the cloud, we are assured of the management, accessibility, and tracking of our digital assets. In fact, utilizing the cloud is a preeminent strategy for most IT organizations; however, it is truly a lifeline for smaller and mid-size organizations. To those that don’t know it, the cloud is completely flexible, and enables the user to do everything from storing local data and assets to accessing them remotely “on the fly” as needed. It is a tool that has become the backbone of business and will only, as analysts predict, continue to grow.
When used properly, the cloud enables the better use of data on demand. In fact, if you’re using a Microsoft product, you probably use Office. If so, it’s likely your work is happening in the cloud. The cloud is also experiential. Each user experiences it differently which is a fantastic compliment to it. Just having access means tapping into the tip of the iceberg but not the whole thing. To really make a difference in business means using it throughout what you do, accessing it remotely, and organizing your information and data strategically. The cloud can save the life of any size business when organized properly.
Another bonus with the cloud: business risk is significantly reduced. CIO.com and other publications regularly report that, “20% of cloud storage users recover from a site disaster in four hours or less. For those outside the cloud, a mere 9% of storage users can typically restore their information. For those that don’t use the cloud, this can be disastrous.”
Do you know the origin of the cloud? The majority of media have reported, over time, that the cloud began with the goal of protecting, centralizing, and managing your data. Obviously, the cloud has grown up a lot since it was conceived. Before, the cloud was simply a data repository. Today, there is social cloud storage. The use case is also different today. Nowadays, it is used for both personal and professional reasons, with high level data management and organization. The greatest impact has come with social cloud storage. Here, information is stored in one fully searchable central area controlled by the user. Organization, access, control, and customization are the four keys to social cloud storage.
Understanding all of this is important, but in reality, the bottom-line questions are always the same: security and cost. Analysts have reported time and time again that far too many companies fail to realize the true impact of productivity on the bottom-line. The real impact of productivity on the bottom-line, when analyzed, must include everything from time saturation to time loss to time gain to the ability to access and use your data efficiently. Otherwise, you clearly aren’t seeing the whole picture. Reduced productivity means not finding a critical file or information to close a deal. This is one type of measurable bottom-line impact. While many organizations look at IT spending as a bottom-line expense it is also true that a savvy business person realizes that enhancing your cloud usage is a foolproof way to make your IT dollars go further. In multiple analyst reports, cloud storage has been proven to reduce IT costs by up to 75% on an ongoing basis, while offering additional productivity and security benefits at no additional cost.
Enhancements to the Cloud are here with others in progress. Arvind Raichur, CEO and Co-Founder of, MrOwl, a platform that utilizes the cloud’s flexibility and scalability in multiple ways, believes “this is because both companies and consumers want real time access to their data in a sharable, personally organized manner. “In response, Raichur and his team literally invented a new category for cloud-based technology applications called Social Cloud Storage™.
Social Cloud Storage “enables the sharing of content directly out of your cloud storage to a community beyond your contacts.” Here, users can share information, while creating communities of curated information through their own personal cloud storage. All of the information is secure, flexible, and accessible from anywhere you have an internet connection.
Raichur notes, “it’s all about enhancing communications and building a wider community where individuals feel heard, understood, and above all, connected. And, it’s never been easier to share knowledge and resources because MrOwl offers unlimited storage for public content as well as 10GB’s of free private storage.” MrOwl offers the storing of free unlimited files in public branches up to 20MB per file. Once your files increase, it’s time to move to their cost-effective, private storage option.