The role of a merchant banker is in part to provide capital to entrepreneurs and startup businesses that exhibit high growth potential. If you dig deeper, though, what investors are really funding are good ideas that show potential and, moreover, have the potential to disrupt industries.
Possibly the biggest disruption right now in Canada’s consumer market is cannabis. The opportunities that cannabis present are becoming more and more evident to companies around the country, and that means entrepreneurs want to be invested before everyone else gets into the act. In particular, cannabis retail is a promising sector of the industry that is presenting rapid growth potential.
Until April 1st, legal cannabis sales in Ontario were only available through an online government e-commerce store. Today, according to the provincial Alcohol and Gaming Commission, cannabis retail shops and outlets are appearing across the country in Ottawa, Kingston, Toronto, Brampton, Burlington, London, and St. Catharines.
This means millions of dollars of potential investment opportunity for companies that focus on running recreational cannabis stores. To date, large operators have attracted the lion’s share of investment dollars – but there are opportunities for smaller players too.
If you really think about it, smaller players who are looking to expand in high-value markets need capital. They could see outsized returns without requiring the significant capital investments needed by larger players. To boot, entrepreneurs are continuing to find a number of new opportunities in the evolving cannabis industry and one of those opportunities is marijuana-infused edibles. What was once known as the stereotypical “pot brownie” has moved far beyond to products that include infused beverages, candies, tinctures, and cooking ingredients.
For those who prefer a cannabis-adjacent business, information to accompany new products and uses is another important area that offers business opportunities. Putting the right data in front of consumers, and providing them with knowledge, is a need that entrepreneurs can fill.
As the number of legal cannabis consumers increases, so will the business opportunities.
It’s a great time to be a cannabis entrepreneur, but it’s still crucial to be knowledgeable about your product and your business, and more importantly, you still have to be passionate.