The Next Supplement Gold Rush: Is It Wise to Invest in CBD?

When a new industry appears – and experts predict that the industry will have a compound annual growth rate of more than 125 percent over the next several years – people with investment capital tend to stand up and take notice. That industry is the cannabidiol (CBD) industry, and venture capitalists everywhere are scrambling to fund new CBD startups and reap some of those amazing potential returns. 

Are you one of those would-be investors? Are you considering investing in a CBD startup or starting a CBD brand of your own? When you look for information online about the outlook for the CBD industry, most of what you’ll read will be quite bullish. The fact, though, is that it’s unwise to expect that you’ll be able to just throw a bit of money at a CBD company and get rich. Although the potential for profit is great, the CBD industry also has several possible areas of concern that you should be aware of before beginning. 

So, should you invest in CBD? Consider these factors first. 

Other CBD Brands Already Have Traction

If you’re thinking about launching a new CBD brand, you should know that the world already has many CBD companies, and not all of those companies are going to survive the next few years. Many of those brands already have plenty of traction and have generated significant brand loyalty. Some CBD companies have managed to get their products into stores like Vitamin Shoppe and GNC. It’s going to be difficult for a new brand to complete with that level of visibility. In the UK, brands like VSAVI have exploded onto the marketplace and found great success. Whatever region you’re in, you’re going to find many existing brands that have been in the industry much longer than you.

Launching a CBD Brand Isn’t Easy

Selling CBD isn’t quite as easy as selling other products because CBD comes from hemp, and hemp is a tightly regulated crop. Before you can even have a product to sell, you’ll need to:

  • Find a source of hemp and ensure that the crop is grown in accordance with the laws in your region
  • Find a way to extract the raw CBD oil from the hemp
  • Find a way to make the raw CBD oil into a finished consumer product

It is theoretically possible for CBD brands to vertically integrate themselves by growing and extracting their own hemp, but that’s an extremely expensive proposition that’s fraught with potential difficulties at every stage. Inexperienced farmers are losing money left and right as they discover that hemp is an incredibly challenging crop to grow. Extracting raw hemp oil in an efficient and solvent-free manner requires equipment costing hundreds of thousands of dollars. If you want to try producing your own CBD oil from the field to the bottle, you can potentially lose an enormous sum of money.

It’s also possible to start a CBD brand without vertical integration. Hemp processing companies around the world are set up to manufacture finished CBD oils, edibles, capsules and other products for brands like yours. All that you need to do is buy the finished goods, put your label on them and start selling. Going with a white-label CBD manufacturer does have an inherent challenge, though, in that you’re essentially selling the same products that many of your competitors are selling. If you can’t find a way to differentiate your brand, your products will never sell.

The CBD Industry Has Limited Advertising Options

Getting a new CBD brand off the ground isn’t easy because there are limited advertising options open to you. Major online ad networks such as Google and Facebook will not accept CBD-related ad placements. You may have trouble getting into print media or on the radio. Getting the word out about your brand, in other words, will be difficult. You’ll need to be creative. In the CBD industry, success often requires finding ways to forge relationships with influential online publishers and social media personalities. Getting your products into physical stores can also help. If you want to launch a CBD brand or invest in an existing CBD brand, you have to be someone who knows how to think outside the box a little in terms of marketing, or you have to partner with someone who is a creative marketer. 

The Legal Status of CBD Is Questionable in Some Regions

CBD is a non-psychoactive compound that has no recreational purpose. It comes from hemp, though, and hemp is cannabis; it’s the same plant as marijuana. It’s simply bred in such a way that it contains little to no psychoactive THC. 

The fact that hemp and marijuana are the same plant gives it a questionable legal status in some regions. In the United States, for example, the federal government only recently made industrial hemp legal to grow. The U.S. Drug Enforcement Administration, meanwhile, still considers all “marihuana extracts” Schedule I prohibited substances – that’s just never been enforced with CBD products. The U.S. Food & Drug Administration has the authority to regulate CBD products, but they have not done so except in cases of CBD-infused foods and CBD products marketed with unsubstantiated medical claims. At any time, the federal government could deem CBD a drug with a medical purpose and regulate it as such.

It’s possible that the machine of federal CBD regulation in the United States has already been set in motion. In 2018, the drug Epidiolex became the first cannabis-derived medication to receive FDA approval in the United States. Epidiolex treats certain rare seizure disorders. A second CBD-based drug is already on the way as well. Zygel is a topical CBD product that treats behavioral issues associated with Fragile X syndrome. As with Epidiolex, the FDA has given Zygel fast-track status because no approved prescription drug currently exists with the same purpose. While fast-track status doesn’t guarantee approval, the eventual approval seems nearly certain if the drug works since CBD has virtually no known harmful side effects. 

The approval of Epidiolex – and potentially Zygel – as prescription medications will lead to a question that the FDA will eventually need to answer: Is it possible for CBD to be both an unregulated dietary supplement and a regulated prescription drug with an accepted medical purpose? America’s CBD brands could one day find themselves on the wrong end of that decision.

A Beginner’s Guide to the Toronto Stock Exchange

When it comes to investing, much attention is given to the New York Stock Exchange (NYSE) and the NASDAQ to our south. However, Canada has one of the most dynamic stock markets in the world – the Toronto Stock Exchange (TSX). The TSX has become something of a home for cannabis companies, among others, and this makes it a unique market for investors.

Besides cannabis companies, the TSX lists more energy and mining companies than any other stock exchange in the world. This makes it highly watched market for analysts in these industries and it also ensure that some of the largest investment groups in Canada and beyond are active in the market.

If you are considering putting your money in the stock market, then here is a beginner’s guide to the Toronto Stock Exchange.

An Overview of the Market

There are more than 2,200 companies listed on the TSX and as of August 2019, the market had a total capitalization of CAD 1.29 trillion – making it the ninth-largest stock market in the world. While more than half of the companies listed in the market are headquartered in Ontario, companies from all over Canada use the market as their primary venue for attracting investor interest.

In terms of the most active sectors, nearly 40 percent of the companies are in the financial services sector, while energy, materials, industrials, and consumer discretionary products make up the remainder of the top five sectors. 

As far as listings go, each company on the exchange must meet requirements including working capital and other financial requirements. Just like the markets in New York and London, the TSX is highly regulated and information on all public companies can either be found on the market’s website or the Canadian Securities Administrators (CSA) SEDAR database.  For those who don’t know SEDAR stands for System for Electronic Document Analysis and Retrieval

Don’t assume that the TSX is just for big companies and the exchange overseas the TSX Venture Exchange. This exchange is for development and other early-stage companies and in some ways is like the OTC (Over the Counter) markets in the U.S.

How to Trade Stocks on the TSX?

For those who are seeking to trade stocks on the TSX, they will need a brokerage account. These days such accounts are easy to get as most banks and financial service companies offer them.

What does the account do? It will allow you to track prices of the stocks on offer and then to place buy or sell orders as you want. Keep in mind, this is not like the old days when you needed to call a stockbroker to place an order – these days orders can be placed electronically, though not directly with the exchange but with a registered broker-dealer.

Even though the act of trading stocks on the TSX or any other exchange is easy, investing in any stock market is not without risk.  As such, you might want to make sure you are up to speed with the financial analysis and with the trading strategies which will help you to be successful.

If you are not sure where to begin, options include buying books, attending seminars, and even going online to find tools that are meant to asset budding traders. This could include developing your own trading robot or working with an off-the-shelf robot to help you trade even when you are not in front of the computer.

For example, we talked to Michael D’Antonio III the Founder and CEO of StockedUp. His company teaches newbies how to trade. When talking about how Mr. D’Antonio built his company, he not only mentioned how he learned to trade and his first robot, but also how 
certain Facebook groups are an “amazing place to discuss trading ideas.”

No matter if you chose to take a course, build your own robot, or following seasoned investors on social media, you need to remember that investing in the stock market is not for the faint of heart.  As the best strategies sometimes get it wrong. For this reason, be willing to start small, model trades before you execute them, and for things to not always go according to plan.


As Mike Tyson once said, “we all have a plan until we are punched in the face”.  This sums up stock trading very well. So, expect the unexpected when you start trading.

Conclusion

As the leading venue for Canadian companies to seeking financing, the TSX plays an important role in the nation’s economy. The market is quite diverse, offering opportunities to invest in large and small companies and investing in any of these companies is as straightforward as opening an account with a broker.

In the world of investment, you don’t want to confuse the ease of trading with the ease of making money. As such, you will want to explore how to learn how to analyze public companies as well as developing and executing trading strategies before jumping into the market.

NSBroker: Get All The Trading Support You Need

Trading may sound exciting but it’s not an easy thing to do. To enter the trading world you need to have proper knowledge about the important things. It’s a risky affair where even the most experienced people go down the line if things go wrong. Therefore, having the support of a trading broker may prove to be helpful in many ways. This is where the need for an efficient trading broker like NSBroker comes into the picture.

NSBroker is one of the best forex brokers out there. They are known to offer you CFD and forex exchanging with honor winning exchanging stages, quality executions, and tight spreads. They are there to help you in every step for 24/7.

What’s great about NSBroker is that they provide excellent security and administration to its customers. It is because of this reason that traders from all across the world trust them. They also offer multi-utilitarian Metatrader platform along with an assortment of trading assets.

As you may already know, client protection is of utmost importance in the trading world. This is where NSBroker shines with its various client protection scheme. They contribute to the Maltese Investor Compensation Scheme which provides safety to certain classes of investors, in case, NSBroker becomes insolvent. In such a situation, investors qualifying under the scheme will be eligible to get 90% of their investment, subject to a maximum limit of 20,000 euros. Other than that they also provide negative balance protection which ensures that the client’s balance will never become negative. With such great protection plans they have gained the trust of millions of forex traders out there.

Trading NSBroker also has many advantages. For example, they have more than 100 assets available for trading. Apart from that they also have over 30 stocks from all around the world. You can even trade cryptocurrency on the platform. There are over 30 different cryptocurrencies available for trading. With all these features NSBroker aims to be the best forex broker in the market.

Trading with them is not a hard task. All you need to do is follow four easy steps and you are sorted. In the first step, you need to register yourself to create your live trading account. The next steps to upload your documents and get them verified. Once your account is activated you need to deposit in it and then you can start trading all you want. By following these simple steps anyone can start trading even a newcomer. The entire process is hassle-free and can be completed quickly.

If you are ready to enter the forex trading market then NSBroker could be your guiding light. With their help, you can make the right decisions for yourself. Trading has never been this easy before NSBroker. You can avail live help from them any time you want. Once you associate yourself with them, they will stay by your side always.

Top Paying Jobs in Canada 2019

This year, statistics show that the majority of Canadians have been seeing an increase in income each year. In most cases, taxpayers are paying less and saving more. This is due to changes in rates pertaining to local and federal taxes. Overall, residents have seen some financial benefits in the past year.

We’ve compiled a list of some of the best careers income-wise for Canadians today.

Physicians

In Canada, specialist physicians such as oncologists, as well as general practitioners, make, on average, some of the highest salaries in the country. Depending on what type of doctor you are, salaries can range anywhere from $150,000 to $300,000. Things such as location as well as experience are also determining factors.

To become a practicing medical physician, one must graduate from an accredited medical school and be licensed to practice medicine. A residency, which is a training period of anywhere from three to six years, is also required before one can become a specialist. The average salary for resident doctors is typically $60,000.

Senior Business Managers

The average salary for managers involved in business-related activities is approximately $105,000 in Canada. This includes those who work in communication services as well as finance. Depending on how long one has been employed in this field, salaries may even go up to as much as $160,000.

Most managers have at least a bachelor’s degree. However, this may vary, as well. Some individuals with lower levels of education have been able to work themselves up the ranks. Your experience and skills are essential factors in determining your qualifications for the job. Nevertheless, an increasing amount of college graduates are now pursuing master’s degrees to better their chances.

Lawyers

Lawyers are one of the top earners in Canada today. On average, lawyers earn about $104,000 annually with some of the highest-paid receiving over $1 million. Depending on the type of lawyers, such as personal injury lawyers or corporate lawyers, salaries can vary significantly. 

To pursue a career in law, you must meet the educational requirements. Lawyers need to attend and graduate from law school. This is usually after they have already obtained a bachelor’s degree. Nevertheless, the years spent in school will definitely pay off in the long-run.

Pharmacists

Pharmacists are healthcare professionals that specialize in the distribution of medically prescribed medications and other drugs. Starting off, pharmacists can make as little as $56,000 annually. However, with more experience, the top earners can make up to  $160,000.

Pharmacists require a degree in pharmacy and need to pass a board-certified exam. Following this, they must be legally licensed to practice. This healthcare career, much like that of medicine, is great for earning one of the top salaries in the country.

University Professors

Depending on your level of education, as well as experience, college professors can earn salaries well over six figures. Their job includes lecturing to students such as those studying for their bachelor’s, master’s, or doctorate. Some also do research, which includes publishing academic books and articles. 

The average salary for experienced college professors is about $100,000 and can go up to around $160,000 for some. Many factors affect these numbers, such as how many years you’ve been teaching as well as if the position is full-time or not. Overall, professors can increase their salaries significantly with the more experience they acquire.

Conclusion

As you can see, there are multiple careers in Canada that have the potential to make you large sums of money in the long-run. However, education and experience are essential factors. For more information on these jobs or similar ones, check online for the latest Canadian job listings and the salaries they are offering.

5 Things to Consider Before Sending Money Online

There are various different reasons why you may want to send money online, from buying a property, to sending a friend or family member some money while they are abroad, and due to advancements in technology, sending money to anywhere in the world is now easier than ever before. However, it is important that you are careful when sending money online, as otherwise you could find yourself paying excess costs and even putting your own sensitive information at risk. Many people find sending money online a daunting concept, but you may be surprised at how easy it can be when you do some research and know your stuff. To make this easier for you we have put together this guide to five things to consider before sending money online and have provided you with some top tips and advice. 

Plan Ahead 

When it comes to sending money online, it is important that you avoid rushing into any decisions or transactions as this is when you are more likely to make last-minute decisions that could cost you considerably. The more time that you have to do your research and find all the information you need to make an informed decision, the more likely that you will easily and securely send money online. 

Understand Rates and Fees 

Depending on where in the world you are sending money to and from, and what platform you use, you could be faced with rates and fees for transactions online. Therefore, it is important that you know exactly how much the transaction will cost you and read the small print to find any hidden charges. The last thing you want is a hefty bill to pay for once the transaction is complete.  

Be Sure to Use a Reputable Company 

There are many different companies out there that claim to be the quickest and cheapest when it comes to sending money internationally and online. However, it is crucial that you find a reputable and trustworthy platform that can offer you a good deal, while also protecting your money and your personal data. For example, Ria Money Transfer is one of the safest and most reliable transfer platforms that has low fees and around 385,000 different locations across the globe. 

Don’t Use a Public Wi-Fi Network 

In order to keep all your personal data safe while sending money online, you should take extra measures by only using your own private Wi-Fi network. This is because when using public Wi-Fi networks, you are increasing the risk of your information being hacked or stolen. If you are using a public Wi-Fi network, then make sure you never log on to an account that contains confidential or important information. 

Monitor Exchange Rates

When sending money internationally you should be aware of the exchange rates, as not only are they are constantly fluctuating, but it could affect how much money you need to transfer.  

By using a reputable company and keeping your private information secure, you can transfer money affordably and safely without any problems.

3 Ways That Spending Can Help You Save

Once you are in a saving mindset, it can be difficult to part with even one dollar without scrutinizing the value and impact of spending. While carefully considering where your money goes can undoubtedly help you save, there is more to improving your personal finances than penny-pinching.

It can be challenging to strike the right balance, especially when you have hit the initial milestones in your savings plan. Seeing your hard work reflected in your savings account balance is a great feeling. Once you’ve established this strong foundation, it is time to be brave! Making further progress in your savings plan should now come from spending money as well as saving.

Since it’s often hard to know where to start, we decided to put together some information that will help you make decisions, and you give you a little nudge in the right direction. After all, money in the bank is not the end game, but rather a means to an end. Whether you’re saving for your future, a big purchase, or the next generation, here are our tips on how spending helps you save.

Insurance

Although we seem to be stating the obvious, many people still shy away from researching and purchasing the right insurance. Even if you have to expand your budget a little, buying the appropriate coverage can save you money in the long run.

The first question to ask yourself is what you need to insure. This largely depends on your lifestyle, but the basics will most likely include car insurance, home insurance, and life insurance. An important factor to consider is what you are dependent on for your livelihood; would you be lost without your car, electronic devices, or perhaps you need liability insurance for a home business side project. 

Now you’ve identified the areas for insurance; you should have an idea of what it would cost you to cover those elements, such as car, house, etc.without insurance; remember to factor in the time and inconvenience too. This amount can serve as a guide when looking at policies to ensure you get value for money. One of the best ways to understand your options for different types of insurance and get a good deal is to use a BrokerLink insurance site to get more information.

Investment

Parting with your hard-earned cash can feel the most counterintuitive when it comes to investment. You are spending money on what feels like a risk, with no guarantee of return. Although we are looking to speed up and boost your savings plan, that doesn’t mean it is time to seek a big return over a short space of time.

Investing to boost your savings can be done carefully with less risky investments that slowly grow over time. If you haven’t already done so, look into high-interest savings accounts or certificates of deposit. You might find an account that requires a minimum monthly payment to top up your balance, but that delivers significantly better rates. Since you are saving anyway, why not put the money out of reach but where it can gather interest.

If the idea of deciding where to invest your money is a bit daunting, you can save yourself the research and stress by getting someone to invest it for you. When you go beyond savings accounts and national investment schemes, the next safe step could be a money market mutual fund or a fixed annuity. The money experts or insurance companies use your money and pay you the return; the only thing you need to look into is which fund or company you choose. 

Self Investment

Spending money on yourself has probably become a rare occurrence now that you are saving. We aren’t talking about splurging on a couple of drinks or new shoes. There are times when you can make calculated purchases that will reap the rewards. 

View spending money on yourself as another form of saving. You are saving money for a better quality of life, and any money you spend on yourself should bring about the same result. It comes down to discipline and thinking long term, but it is one of the best things you can do for a little time, money, and effort.

There is a range of things, big and small, that you can do to invest in yourself. The best way to get started is to pick one or two key areas. You might want to advance your education, learn a new skill, or improve your health. All of these things can help you in your career and save you money in the long run. 

The Bottom Line

There are ways to spend money to make money. Don’t let that completely destroy your mindset and your progress to date, but do consider your options.

THE PROBLEM OF DISINFORMATION IS ONE WE CAN’T HIDE FROM

News and information have long been the subjects of controversy.  Since the decline of the “fact checker” in media conglomerates, criticism has sparked as to whether the pieces being reported are accurate, one-sided, or politically sparked.  While we aren’t going to go into the political side of disinformation, as that would be an article unto itself, it is important to understand that the far-reaching impact of disinformation can be found anywhere, from the business world to the political one.  

For those that don’t know the term “disinformation,” it’s false or misleading content intended to deceive or promote discord. For disinformation to have an impact, it has to be released to the general public, and the best way to do that is through either traditional or social media.  According to Wasim Khaled, the CEO and Co-Founder of Blackbird.ai, “disinformation is dangerous because it’s designed to change people’s behavior by amplifying outrage around race, religion, and politics, exploiting the differences, usually, for some financial or political goal.”  Disinformation comes in many forms — from a quick comment to a full story with graphics — and what appears to be “back up” evidence supporting it.

“Disinformation’s sophisticated propaganda and divide-and-conquer approach,” continues Khaled, “goes hand-in-hand with today’s connected society and a 24-hour news cycle.  It has made it a dangerous assault on our society. If the problem is left to intensify, it will become impossible to discern fact from fiction.” Inasmuch, disinformation can be compared as being akin to a news-related cancer which intensifies over time if not stopped cold in its’ tracks.

The news cycle regularly reports that disinformation comes from Russia; however, that is not always true.  While at times it may generate from there, in fact, it can come from anywhere, at any time, causing a deleterious impact wherever it reaches.  

DISINFORMATION IS EVERYWHERE

Disinformation can also be found anywhere, at any time, in many forms.  Blackbird’s CEO believes that, “disinformation is used so predominately because it is so effective.  The fight against disinformation campaigns, helping to preserve consumer trust and brand loyalty, is an ongoing battle and will continue to be such.”  Regardless of where you look, you can find examples of disinformation campaigns on any given day; some sophisticated and some not so sophisticated. For companies, this can impact brand reputation, corporate reputation, or even stock prices.  It can impact everyone from the CEO of a company to a neighborhood mom to the Pope himself.

In 2015, Pope Francis fell victim to a disinformation story with widespread political repercussions.  In fact, that story was so pervasive that the Pope himself began to understand and condemn disinformation.  In the Pope’s own words, disinformation is “probably the greatest damage the media can do.” Further, he noted that the media’s obsession with scandal was out of control.  As a result, the Pope suggested that, people could not make a “serious judgement” about any situation when they are provided “only a part of the truth and not the rest.”

DISCERNING THE TRUTH FROM THE MISTRUTH

As if this wasn’t complicated enough already, many times, purveyors of disinformation use fake videos as well to get our attention.  The reason: fake videos produce a credible yet false sense of a story’s authenticity. These images, when given appropriate SEO, will run rampant at the top of the Google rankings. It is well known that House Intelligence Committee Chairman Adam Schiff, believes this is a dangerous mechanism that must be stopped.  In his letter the the CEOs of Facebook, Twitter, and others, he noted that, “a timely, convincing deep fake video of a candidate could hijack a race – and even alter the course of history.” If that isn’t a powerful reason to stop, or at least combat disinformation before it strikes, what is?

We are at the early stages, but not the very beginning, of companies deploying tactics to identify fake news, disinformation and other related items before they can have a major impact.  Social media companies are deploying artificial intelligence filters and other related means for the sole purpose of enhancing the safety of what is on their networks. Governments around the world are looking into the massive problem of disinformation awareness and resolution, as are a myriad of companies.

For Blackbird, solving the problem of disinformation and the impact of it is at the core of their very foundation.  As a mission-driven organization with a highly interdisciplinary team working round-the-clock to fight the onslaught of disinformation campaigns, every day brings new challenges.   Khaled believes that companies will have to deploy tactics to identify, manage, prevent, and remediate from disinformation campaigns on an ongoing basis. It just makes sense. If you’re looking to find out how your audience is being manipulated by social media, memes, videos, and more, it’s time to take a hard look at Blackbird.  Companies need to understand where disinformation is originating from and why; they need to know if these are brand-related conversations or something else, and finally, they need to truly understand the core of the intent behind them. Frankly, it’s yet another way to protect the bottom-line, whether that’s financial, emotional, political, or brand-related.

 

Are You Ignoring an Important Customer Group?

What did the companies Adidas, Netflix, Reebok, and Estee Lauder, and Ace Hardware do wrong? Believe it or not, their websites at one point were not ADA compliant, which did lead to serious legal trouble for these huge companies.

Once websites became mainstream, authorities realized that a set of guidelines need to be established to provide a sense of order and fairness. With that mission in mind, Americans with Disabilities Act, or the ADA, was outlined for the public, specifically those planning to set up a website.

Becoming law in 1990 – and revised in the following year – ADA essentially rules that all electronic and information technology have to be accessible to the disabled public within the United States. 

With these outlines, an ADA compliant website contains readers, descriptive links, and keyboard access for the content displayed on the screen to assist the visually impaired.

When a website does not follow the outlines of ADA compliance, legal action can be one of the consequences and loss of money the other. Converting a non-ADA compliant website is simple, cost-effective, moral, and can save you from a lot of trouble.

Lawsuits against companies using non-ADA compliant websites have been increasing every year since 2016. 

Also, ADA non-compliance can lead to a steep fine of $150,000 (or possibly more…), which happens to more than a fair share of companies nowadays.

The amount of Title III ADA lawsuits filed in the United States federal courts in the first half of 2018 alone was much higher than in 2017. With the growing number of websites on the world wide web, ignorance toward ADA compliance has also increased. 

One of the most crucial results of not having a website ADA compliant is the loss of multiple customers, specifically the disabled community. 

Within the United States, there are over 25 million visually impaired people, as well as more than 30 million individuals suffering from hearing impairment. Between these two categories of disabilities, non-ADA compliant websites are neglecting over 17% of the American population.

Not only is it important for all company websites to cater to this demographic of the population on a moral level, but also to avoid being penalized, and generate more business. 

According to Digital Authority Partners, an uninsured website can not only receive backlash from the outcasted group and lawsuits but also incur potential revenue loss.

In simpler terms, a single website representing an entire company can lose possible business from 20% of a whole country. 

From a business perspective, a non-ADA compliant website can cost plenty of money and time. The lack of standard designs for the disability community is morally wrong and a hindrance to the brand name.

Companies that do not follow the ADA not only break the law but they deny access to every single disabled human being. Since this can be turned into an ethical issue, the organization possibly will have to deal with gaining a negative reputation.

Without a doubt, those former customers then spread the word about the company’s wrongdoing, causing a greater impact.

Imagine about one-fifth of the United States from the get-go not supporting a business due to its non-ADA compliant website. From there, negative customer experience is going to spread due to the immorality behind the situation, causing a company to significantly suffer. This can easily be avoided. 

While a company can ignore a whole customer group, a non-ADA compliant website can also lose other customers – those that endorse and believe in the company’s product, service, and overall mission.

Some businesses are funded by local, municipal, and federal government organizations that clearly would prefer the companies to follow the law, including the ADA. 

With that in mind, the funding, assistance, and contracts from public groups can be lost when a website fails to be ADA compliant. 

Even though the loss of business with government organizations may seem about money, the relationships and support systems lost are also vital and notable. There is a lot at stake due to a non-ADA compliant website.

As established before, people suffering from disabilities are the major customer group that is ignored by a company launching a website without ADA compliance. Perhaps the companies that are most impacted by that loss are the ones involved in healthcare.

Healthcare organizations are of the utmost importance for the disability community. Every website should accommodate its users. It just so happens that a website discussing the topic of healthcare will mostly attract those who are interested and in need of it – the disabled.

According to Healthcare Weekly, ADA compliance for healthcare websites should be taken seriously, as such ignorance causes damage to their reputation within the disabled community. 

Some of the more prominent healthcare organizations that have undergone lawsuits for ADA compliance include HCA Holdings, WellPoint, and CAC Florida Medical Centers. 

From a concept that causes a lot of negative outcomes, ADA compliance is not a difficult task to achieve when creating a website. On the other hand, it is easy to make a few adjustments that can follow the guidelines of the law and provide an equal service for every party involved.

Screen readers, keyboards, joysticks, larger text, and descriptive links are just a few examples of technological tools that can avoid waste of time, loss of money, mega lawsuits, and a stained brand name of the company.

Although it may sound a lot, the addition of these implements is not a hard task, not to mention can go a long way for the company as a whole.

Companies overlook ADA compliance even though it is a helpful law for both the business and its customers. Perhaps some businesses are unaware of both –  the law, and the number of disabled people in the country that should have the same user experience through a company’s tech platform.

In all circumstances, the customer base should always be pleased by every business for financial and moral reasons.

Instead of dealing with multiple complaints, justified lawsuits, and hampering existing relationships, a company can simply install helping tools to serve all humans that enter their website. If you are a business owner or executive, no matter what industry you are in, do not make the mistake of ignoring this important customer group.

 

This article comes from Julian Gnatenco @ JGBilling 

How Small Businesses Can Attract and Retain Young Talent

Small companies have a limited hiring budget hence hiring experienced candidates is out of their budget. But there is nothing to be worried about as young talents are equally good, in fact, some are even better and can add better value to your company.

While hiring young talent may be lighter to your pockets, to retain them is not that simple as they have a short attention span, always seeking different opportunities. You need to take a step ahead and provide them a work environment that they would not want to leave.

Following are a few tips that will help you in retaining young talents;

  1. Provide Hourly Remuneration:

Young talents are basically Millennials who have short attention, hence instead of hiring them for a salaried job, an hourly remuneration is a great way to benefit maximum from their talent. paying them per hour will improve their efficiency and drive them to work harder, without being less distracted.

Based on the amount of work, fix the number of hours the employee needs to work per week so that they do not stretch the time just to get extra paid. Defining the number of hours prior will encourage them to finish it within the allotted time as if they extend it, it is of no monetary benefit to them.

  1. Flexible Work Culture:

Young employees do not follow a disciplined lifestyle like many others hence it is a common thing that they would not wish to stick to a routine timing. Most organizations have introduced flexible timings to break the monotony of fixed time office and switch to flexible timings.

Young employees are also extremely technology-friendly and do not believe much in office culture hence if the nature of your job supports, allow them to work from home as well. This is one of the most lucrative things you can offer them over money as the young generation likes to lead a happening life.

  1. Generous Recruitment Packages:

While hiring young talent, you also need to offer them a good remuneration package as per their talents. Millennials are aware of their worth and if you pay them less then they will not be interested to associate with you for a long time. Also, work towards increasing their pay every year as per the inflation rate.

  1. Think Like Millennials:

Young talents work in a very different manner than previous generations. They are more tech-savvy and believe in smart work rather than hard work. To attract such talent, create a workspace that is different from most other companies. Do not design a formal office, instead keep it informal and fun to work at. Have couches and work areas where your employees and move around for a change of scenario to work.

  1. Provide them With a Purpose:

Young generation nowadays does not work for money but most of them are passionate about something. That is the reason why many young people have come up with start-ups. They are really hard working when it comes to accomplishing their goals. When you hire such talents, have a one-to-one session with them explaining your passion which made you start this firm and what difference you aim to bring about in the society. If they are able to connect to your values, they will work harder to achieve it.

  1. Provide Them Opportunity for Growing:

Youngsters when joining an organization do not look at the monetary compensation, they are more interested to know the growth the organization is willing to provide them hence if you introduce an employee skill development program for these young talents every year then they will love to associate with such an organization as it will add value to their resume.

If you are running a small start-up, arranging for an employee development program may become an expensive affair. Experts suggest that a small organization should always have a backup investment to cater for company development. Look out for investment options which will give you good returns that can be reinvested in such employee development programs. Trading can be considered an investment option which does not need you to spend much time as you can hire a broker to do the majority of the task. Verify the broker after thoroughly reading their reviews and hire a reliable one like Wealthcapital Bewertung 2019.

Finding an alternative source of capital for company development will make sure that business profits can be used for other important purposes.

It is not necessary that even after all the changes you make, the young talents would not switch to another company. Frankly, it is inevitable as they always seek for a change but by bringing in these changes, you will definitely manage to retain a few and that in itself is a big achievement.

Innovation And Commitment Are The Keys To Success In The Startup World

The mindset of an entrepreneur is one that is always looking for a new solution, a new success, or to make an idea profitable.  But, what about when you need to build a team, turn your ideas into a full-fledged business, or expand upon them? It takes actionable ideas, tasks that are sorted out, and a specific mindset to succeed in all of these areas. There are challenges that come from every direction, but it is perseverance and commitment which separate the successes from the proverbial failures.   Finding solutions requires both talent, and a passion for problem-solving. For entrepreneurs like Barbara Janczer, this mindset began at an early age.

“During my time at my university, I fell in love with innovation management and all the different applications to startups and established companies,” says Janczer.  From working in the Austrian startup scene advising C-Level teams to moving to the United States and working as a Product Manager at Splunk, to Co-Founding Curah, Barbara Janczer has consistently demonstrated that women can achieve at very high levels, while continuously learning and engaging those around her.  

Regardless of where you look in the news, it is easy to find articles discussing the statistics showing that women are underrepresented in the startup world, and in tech itself.  For Janczer, this doesn’t work. So, she Co-Founded Curah, during her Master’s Program at the University of San Francisco. Curah is an intelligent peer-to-peer marketplace for on-demand self-care and beauty services.  While this grew, Janczer Co-Founded GLOWIN, (Global Women Innovate) a nonprofit with the mission of empowering women, while supporting underserved communities. Between her work at Splunk, a cloud-based big data company, and her startups, Janczer has smashed through the proverbial glass ceiling in San Francisco, California, and has paved the way for other women from underserved communities to demonstrate their brilliance as well.

The Challenge Isn’t Gender Specific, But The Problem Certainly Is

Challenges to problem solving are not gender specific.  They are problem specific. Because “men still take up a high percentage of hires in the tech space,” claims Janczer, “it can sometimes feel difficult for women to compete.  This isn’t the case. Innovative ideas are always in vogue; however, the reality is that most startups today are founded by men and it’s on us to close the gap.” That’s where Curah comes into play.  As a woman, Janczer understands the buying power of women, and the problems they are consistently working to solve. Her solution, being built now, is one which will eventually give thousands of women an opportunity to grow into their own financial freedom and independence.  McKinsey recently estimated the innovation potential of women to be around $12 trillion. That’s a lot of innovative spirit and spending!

With her business, Janczer is motivated and really excited to see more women in tech, wanting to solve the problems faced by women, including those focused on female-oriented products and technologies.

To that end, Janczer has been working in high-tech product management for several years now, although she has also served as an innovative consultant for startups and mid-sized companies for over 6 years.  She is quite different from the average woman working in the technology industry. Because she believes that it is “unacceptable for female founders to raise only 2.2% of all venture capital worldwide when over 35% of all businesses in the United States are owned by women,” she is doing everything she can to help women even out these numbers.

YOU Can Do It!

An understanding of the market is just one phase of the solution; however, in reality, the inequality goes much deeper.  Because the issue is so great, for many, it is a turnoff from the industry itself. When you have women who are empowering women, it makes a significant and life-changing difference.  To Janczer, this is why she gets excited to get up each morning and help change a life. “I want to continue to be an empowering force for all girls and women who are reluctant to start working in tech without necessarily having a technical degree or education.  I want to be the person that tells them, ‘YES, YOU can do it!’ If you want to be a Product Manager, a Co-Founder, or the head of a tech firm, everything is a possibility,” says Janczer.

Sometimes succeeding means finding the creative, or alternative path in tech, or finding the problem that hasn’t been solved yet.  It means sharing a female perspective on both disruption and innovation. It also means finding the mentor who will work with you and help you through the process, regardless of age, gender, demographics, or socioeconomic status.  For Janczer, there are no boundaries to these roles, nor does she miss an opportunity to help those in need. “When it comes to actually bringing your innovative idea to reality, ideas are easy but solutions and the implementation of them are not.”

Find a Mentor And Get Started

If you have an idea, it is important to find a mentor to help you through the process.  Whether that means writing a business, product or marketing plan or going out to pitch for funding.  Mentors change the way companies look at other companies, founders look at other founders, and also how the industry looks at what a company is doing.  It can also make a major difference when it comes to the construction of business plans and/or the acquisition of funding.  

Finding the mentor that’s right for you takes some time.  It takes some research and it also takes some great chemistry to work together.  Mentors like Barbara Janczer understand this and so much more. From her perspective, finding a mentor that truly understands your space is mission critical to your success.  It drives business and it drives growth. Regardless of the company she’s working with, she gives 110 percent. “Being a consultant and a mentor means being counted on,” says Janczer.  “Understanding how to share a knowledge base and give back begins with smaller initiatives until they grow into larger ones. As a board member of the Financial Women of San Francisco, my encouragement of women includes everything from providing professional development and leadership opportunities to serving as a mentor and beyond.”

At the end of the day, it still comes down to one thing: determination.  Women who work together succeed together, whether that is in tech or any other business.  Janczer’s advice: stay determined, ask for what you want, know your numbers, and finally, know your worth.  “Recognizing and owning your worthiness requires self-awareness of your unique strengths and experiences,” says Janczer.   That, says Janzcer, “is how I broke through the glass ceiling and joined the world of technology and innovation.”