Aldo celebrates individuality and love through its fall 2017 campaign


Aldo celebrates individuality and love through its fall 2017 campaign

PR Newswire

Aldo’s unique Influencer Campaign speaks from the heart – rallying the global #AldoCrew community through its engaging and endearing LOVE concept

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MONTREAL, July 24, 2017 /PRNewswire/ - As an international leader in fashion footwear and accessories, Aldo reveals a fresh and powerful creative direction for its fall 2017 campaign. Tapping into the notion of community in the digital space, the campaign brings together the #AldoCrew – from shoppers to celebrities, A-listers to influencers, all while celebrating individuality and love for personal style. Aldo’s new integrated global campaign will go live across all marketing touch-points including advertising, print, online, mobile, in-store, out-of-home and social media programs as of July 27th, 2017.

Aldo celebrates individuality and love through its fall 2017 campaign (CNW Group/ALDO Group)

The brand’s campaign contextualizes footwear and accessories as essential mediums for women and men to boldly pursue their passions and style with a “I ♥ …” concept personified by the talent – a diverse group of social influencers. Written with a touch of humor and wit that is unique to the Aldo brand, every “I ♥ …” claim is personal and relatable. Bringing this vision to life, Aldo worked with renowned creative director, Donald Schneider, supported by stylist, Claudia Hofmann, and fashion photographer, Frederike Helwig.

“Given our global reach, we wanted our campaign to be inviting and inspiring to the people who shop in our stores, through the app or online. It’s fundamental to create individual experiences which then generate a collective dialogue”, explains Daianara Grullon Amalfitano, Senior Vice President for Aldo. “Through this fun and playful LOVE concept, we are able to create that sense of connection and personalization with our #AldoCrew. We want this to be an inclusive community that goes beyond fashion. It is not just about products, but about the individual and how they contextualize and express fashion in their life.”

To execute the campaign, Aldo collaborated with influencers that share the brand’s mindset and spirit. Using a line-up of diverse young women and men – including DJs, artists, singers, actors and models – this #AldoCrew is made up of influencers that resonate with Aldo fans. “We sought out a cast of real people with a story to tell, inspiring style and depth”, mentions Donald Schneider. “This allowed us to go above and beyond simply showcasing set looks with given products, but head-to-toe looks that feel singular, relatable and aspirational to the Aldo community. This campaign is a celebration of how great style can embolden action, inspiring one to live their biggest, boldest, fiercest life”.

Aldo is taking a consumer-first approach to its campaign, which also translates across all areas of the business; social media and digital connectivity being top priorities. The brand has heavily invested towards conducting yearly consumer insight research. This has allowed the global team to clearly identify who their key audience is in order to better cater to them while consistently adapting their strategy to meet their needs. The Aldo community is at the heart of the brand direction – from recently launching a new website experience with user-generated content to a mobile app with real-time, in-store connectivity, Aldo strives to captivate its worldwide community throughout its shopping journey.

The fall 2017 campaign features influencers and models Joanna Halpin (@joannahalpin), Irina Sharipova (@irinasharipova), Markel Williams (@markelwilliams), Daviid Chima (@daviid8bs), Alex Ghantous (@alexghantous), and Jessey Stevens (@jaysteevie), DJ and influencer; Chelsea Dleah (@djmillie), radio host, singer and actress; Ali Simpson (@allisimpson), fashion and travel blogger; Lindsay Marcella (@lindsaymarcella), artist and influencer; Jay Alvarrez (@jayalvarrez) as well as actress and model; Imogen Waterhouse (@immywaterhouse).

Whether shopping in one of Aldo’s stores, browsing through the brand’s new website or interactive app, or engaging on social media – consumers worldwide will be able to connect and immerse with the brand in a way that is most relevant to them. The campaign launch will be supported by an integrated worldwide marketing campaign across a variety of channels including digital, print, out-of-home and social media #AldoCrew extensions.

About The Aldo Group Inc. 
Founded in 1972, the Aldo Group is a leading international retailer for fashion footwear and accessories with over 2,200 stores in 100 countries. Aldo, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, visit


Aldo celebrates individuality and love through its fall 2017 campaign (CNW Group/ALDO Group)

Aldo celebrates individuality and love through its fall 2017 campaign (CNW Group/ALDO Group)


Best of Staffing® 2017: Spearhead among Top 2% for Talent

Bridgewater, New Jersey (PRWEB) July 24, 2017

Each year, Inavero’s Best of Staffing® competition identifies staffing firms across the US and Canada who have proven their superior service quality as rated by hiring professionals and job candidates. In its rigorous 2017 assessment, Inavero identified Spearhead Staffing as an industry leader based on service quality ratings from their placed talent.

Fewer than 2% of all staffing agencies in the North America earned the 2017 Best of Staffing Award for service excellence. Best of Staffing winners truly stand out for exceeding expectations and this award identifies the staffing industry's elite leaders in service quality. Spearhead Staffing has established deep expertise, and an active corporate following, in the areas of Information Technology and Engineering. To learn how Spearhead can improve your sourcing of the best IT and engineering talent, contact Doug Bryson at (908) 864-8081 or visit

About Spearhead Staffing:

Spearhead Staffing is an independent IT recruiting and staffing company specializing in customized staffing and solutions. Our employees and contractors are located throughout the United States and service client organizations in the Life Sciences, Financial Services, Health Care and Hospital industries. Our mission is to provide high-quality, cost-effective IT staffing solutions to our clients and lead the way as their trusted industry partner for their contract, contract-to-hire, and direct employment staffing challenges.

About the Best of Staffing® Awards:

The Inavero Best of Staffing® Awards annual an listing of the top employment agencies that have been awarded for superior service quality, as identified by 1,178,644 verified reviews and counting. Inavero is rooted in service-quality research for staffing agencies utilizing our Net Promoter®surveying software to easily identify satisfaction levels, capture testimonials, and compare your service levels to others in the industry.

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SCIC: There’s No Place Like Home, So Have a Hassle-Free Staycation This Summer

SCIC: There’s No Place Like Home, So Have a Hassle-Free Staycation This Summer

PR Newswire

TALLAHASSEE, Fla., July 24, 2017 /PRNewswire/ — Forget travel agents, expensive plane tickets, and heavily packed suitcases – this summer, the Service Contract Industry Council encourages you to take a staycation in your own home. Sometimes all you need for a fun-filled weekend is a movie marathon, ice cream sundae party, or board game night.

Your home protects you from the inconveniences of summer – things like mosquito bites, sweltering heat, and sunburn – while providing luxuries like air conditioning and indoor plumbing. The last thing you need is for something to go wrong. While you can’t control everything, you can protect your air conditioning and other amenities from the fickle ways of summer. Home service contracts cover repair or replacement of all your home’s major systems. Who knows – your home will be in such good condition you may find that you don’t want to leave, even for a vacation.

Home service contracts protect homeowners in case of the inevitable breakdown of electrical, plumbing, air conditioning, heating, or appliances. They also protect homeowners from the mental disruption that comes from the hassle of finding a local qualified repair contractor. Through a home service contract, a simple call solves any problem by sending a skilled handyman knocking on your door in no time for just a small service fee.

While a home service contracts is most typically purchased when a home is being bought and sold, one can be purchased anytime during homeownership, and regardless of whether the home is new or previously owned. On average, contract holders use their home service at least twice a year.

So, say goodbye to summer stresses and hello to the peace of mind that comes with knowing your home is protected. Investing in a home service contract is the best way to invest in yourself and your new summer staycation spot.

About SCIC
The Service Contract Industry Council (SCIC) is a national trade association that works with lawmakers across the country to develop fair and uniform regulation of the service contract industry. Learn more about home service contracts at 

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