Jarret Reid, Director of Skill Development, Speaks to Goals of New Junior Cougars Hockey Program

Jarret Reid, Director of Skill Development, Speaks to Goals of New Junior Cougars Hockey Program

Canada NewsWire

BURLINGTON, ON, July 27, 2017 /CNW/ – Four well-known names as players and coaches in the hockey world have joined forces for the startup of the new season of Junior Cougars Hockey in Burlington, Ontario, a program designed to be a pathway for youngsters to NCAA play, if not the NHL.

Burlington JR. Cougars - Program Outline (CNW Group/Money Canada Limited)

Jarret Reid, Scott Mifsud, C.J. Morrison and Tyler Flemming are applying their years of skating and hockey expertise to help young players in the program not just grow their skills and capabilities, but advance their appreciation of sportsmanship and fair play.

“This is a great program that successfully integrates all the must-haves that characterize the best players: High performance skating, shooting, stickhandling and dryland training,” said Jarret Reid. “It’s all provided in a way that ensures players are having fun and developing a strong sense of team unity.”

The Junior Cougars Hockey program is hosted at Wave Twin Rinks in Burlington. In-house development training includes twist, high-power skating, power edge pro skating, pro shooting lessons and Kenesky goaltending.

Because of the program’s emphasis on education, Junior Cougars do not have games on school nights. As part of the Ontario Rep Hockey League (ORHL), they play within a 90-minute drive from Burlington.

In addition to ten exhibition games, the program also follows the ORHL format of participating in seven weekend showcase events, where four games are played within the weekend’s 48 hours.  The eighth event is the culmination, playing for the National Independent Hockey Federation Championship.

The Junior Cougars Hockey program is for Tier 1 (AAA) level teams and begins in September and ends by the first week in April.

“The program has a beneficial development model for kids who take their hockey seriously,” Reid added. “We embrace the ‘train to play’ model, one that has really made a difference in helping our players of all ages maximize their hockey skills.”

For more information on the program, visit the Junior Cougars Hockey website.

SOURCE Money Canada Limited

View original content with multimedia: http://www.newswire.ca/en/releases/archive/July2017/27/c6143.html

Rival IQ Selected by Professional Sports Teams Globally to Inform Social Marketing Strategy

Seattle, Washington (PRWEB) July 27, 2017

Rival IQ, the leader in social marketing analytics and insights, today announced that professional sports teams across the globe have chosen Rival IQ to analyze social media activities, prove social media value and empower strategic, data-driven decisions around social content.

The influence of social media as a communication channel is rapidly growing for professional sports organizations. According to a sports marketing study published in the British Journal of Marketing Studies, an increasing number of professional sports leagues are relying on social media channels to market their teams, citing it as a cost-effective way to reach the largest audience possible. “Empowered by social media, fans now expect an unprecedented level of access to players, coaches, and owners. Teams, leagues, and sponsors who fail to respond to activist fan movements risk major damage to tickets sales and brand equity. What is more, they expect to be part of decisions that were once made behind closed doors.”

With Rival IQ, organizations in the professional sports industry have the powerful social media analytics they need to track the competition, benchmark their social marketing performance, discover trends and fresh content ideas, and stay aware of fan sentiment. Features, like boosted post detection and breakout post alerts even the playing field when competing for fan attention.

“Rival IQ gives us a great, detailed view of the landscape of where our fans go to discover news and information about the Denver Broncos, and has been critical in helping us make gains in audience engagement,” said Ben Hunt, director of digital marketing, Denver Broncos.

“Social media has become an essential element in today’s marketing mix and has proven a major communication channel for professional sports organizations to interact with their fans,” said John Clark, CEO at Rival IQ. “Our customers trust Rival IQ to inform them about opportunities to educate, excite, and unite their most loyal fanbase through data that informs better, more timely and relevant content.”

As an example of the type of analysis Rival IQ provides professional sports organizations, the company announced results of the first ever “NFL Social Media Engagement Report” on the effectiveness of each team’s presence on social media. Leveraging their software to analyze 135k social posts across Facebook, Twitter and Instagram, Rival IQ tracked the social activity for every team in the NFL across the 2016 regular season (September 8, 2016 – January 1, 2017). Additionally, this report also includes rankings of all NFL teams based on social following, audience growth, and engagement rate. Unique to this report, Rival IQ ranks NFL teams based fan loyalty, or ‘Fair-Weather Fans”, from most loyal to least loyal fans calculated by analyzing social engagement post win and losses. Rival IQ dives deep into the data to determine if a team’s success on the field translates into success on social media.

Among the professional sports teams standardizing on Rival IQ in the United States and around the world are the Seattle Seahawks, Denver Broncos, Club America FC, Toronto Wolfpack Rugby, and the Canadian Olympic Team. Marketing teams in professional sports seeking actionable social media analytics and competitive insights can visit the Rival IQ website and start a free trial of Rival IQ.


Danica Benson

Rival IQ


About Rival IQ

Rival IQ helps digital marketers make more informed content decisions, better understand their audiences and improve their social media engagement using Rival IQ’s clear analytics and competitive intelligence insights. For more information, visit http://www.rivaliq.com, call +1.206.395.8572, or follow us on Twitter, LinkedIn, and Facebook.

Read the full story at http://www.prweb.com/releases/2017/07/prweb14549096.htm

LabRoots Presents an Educational Webinar Exploring Advances in Testosterone Testing

Yorba Linda, Ca (PRWEB) July 27, 2017

Testosterone is a steroid hormone that stimulates development of male secondary sexual characteristics, but it is also synthesized in female at a much lower level. Clinically, testosterone test is used for evaluation of men with possible hypogonadism, women with hirsutism, virilization, oligomenorrhea, and possible testosterone deficiency in women.

In children, testosterone test is used to evaluate boys with delayed or precocious puberty and infants with ambiguous genitalia or virilization. In addition, it is useful for monitoring testosterone replacement and antiandrogen therapy as well as diagnosis of androgen-secreting tumor. Currently, the commonly used method is automated direct immunochemiluminescent assays because of ease of use, wide availability, and high throughput.

The limitations of immunochemiluminescent assays are insufficient sensitivity and specificity as well as substantial inter-method variability. Limitation of total testosterone test is that it may not closely reflect the level of androgenism in individuals who have altered amount of SHBG. The methods for free testosterone testing include equilibrium dialysis, ultracentrifugation, analog analysis, and calculation based on SHBG.

In this webinar, participants will learn best practices for electing appropriate methods for serum testosterone testing, as well as gain a better understanding of the recommended guidelines to correctly use testosterone test in different patient population.

The speaker for this event will be Dr. Yusheng Zhu, professor and medical director for Clinical Chemistry Toxicology at Penn State University Hershey Medical Center.

Zhu is a professor and medical director of Clinical Chemistry, Co-Director of ATL/SPA and Pathology Core Reference Laboratory, and Director of Postdoctoral Clinical Chemistry Fellowship Program at Penn State University Hershey Medical Center. Prior to this position, he served as a Tenured Professor and Medical Director of Clinical Chemistry and Toxicology, Director of Postdoctoral Clinical Chemistry Fellowship Program at the Medical University of South Carolina for more than 10 years.

LabRoots will host the event on August 24, 2017, beginning at 10:00 a.m. PDT, 1:00 p.m. EDT. To read more on this event, discover the continuing education credits offered, or to register for free, click here.

About LabRoots

LabRoots is the leading scientific social networking website, which provides daily scientific trending news, as well as produces educational virtual events and webinars, on the latest discoveries and advancements in science. Contributing to the advancement of science through content sharing capabilities, LabRoots is a powerful advocate in amplifying global networks and communities. Founded in 2008, LabRoots emphasizes digital innovation in scientific collaboration and learning, and is a primary source for current scientific news, webinars, virtual conferences, and more. LabRoots has grown into the world’s largest series of virtual events within the Life Sciences and Clinical Diagnostics community.

Read the full story at http://www.prweb.com/releases/2017/07/prweb14548993.htm