Discover the Best Strategies for Launching and Commercializing Healthcare Innovations with Dr. Roxie Mooney’s New Book: “How Health Innovators Maximize Market Success”

BOSTON and ORLANDO, Fla. (PRWEB) October 16, 2019

Ninety-five percent of healthcare innovations that are launched in the market fail. Why? These products simply did not reach an adequate level of customer acceptance and profitability. How can this change? Health innovators need to learn evidence-based guidelines and practices to increase their chances for market success.

These guidelines and practices will be revealed today in the new book "How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations,” by Dr. Roxie, DBA, CEO of Legacy DNA, a firm dedicated to strategy for health innovators. Dr. Roxie, who is a 20-year healthcare marketing veteran and professor, based the book on the CoIQ Early Adoption Commercialization Strategy, a blueprint she developed to guide health innovators through making informed and evidence-based commercialization decisions.

In the book, Dr. Roxie has laid out effective launching and commercialization strategies that can drive market success. She designed the book for health innovators keen on learning how to set up the key components of an early adoption commercialization strategy. It also provides practical tips and insights on pilot relationships, product development and patient co-creation, and branding, among many others.

“Successful health innovators look to users and buyers to offer hidden insights, inspire new ideas, bring them back to reality, and help position innovations for commercial success,” says Dr. Roxie. “Until now, it was impossible for innovators to find this information in one place. The book provides a look at the CoIQ blueprint to guide health innovators toward their best real-world strategies and maximize the potential of every innovation brought to market.”

“For those who find themselves in the critical phase of launching a business or new product, Dr. Roxie Mooney’s book, “How Health Innovators Maximize Market Success,” is a must-read,” says Joseph Kvedar, MD, vice president of Connected Health/Partners Healthcare and Harvard Medical School professor. “The intertwined relationship between marketing and strategy is a pervasive theme in this book — and in Roxie’s work. So, as you might expect, her book is chock full of lessons learned, to guide an entrepreneur though the gauntlet of commercialization of a healthcare business.”

"In this book, Dr.Roxie Mooney's rich experience in the field combined with the knowledge that she has gathered from top health innovators, early adopters, and influencers are laid out for start-up companies to help them with their launch and commercialization decisions," says Mitchell Levy (, Global Credibility Expert and The AHA Guy at AHAthat® (

Connected Health Interactive Workshop

In addition to the book launch at the 2019 Connected Health Conference, Dr. Roxie will today host an interactive workshop, “Patient Co-creation: If Everybody’s Doing it, Why Are We Here?” also at the conference. Built on insights from the book, the workshop will address biases that can make innovations prone to failure and reveal the importance of product development through patient co-creation — and a hands-on introduction to the Five Co-s Product Co-Creation Framework: Co-Ideation, Co-Valuation, Co-Design, Co-Test, and Co-Launch.

Book Availability

Hardcover, paperback, and Kindle versions of this book are available on Amazon and will be available at the 2019 Connected Health Conference. Healthcare innovators can download the Kindle version of this book free of charge from Oct. 16-20 at:

About Dr. Roxie

Dr. Roxie Mooney, DBA helps health innovators maximize market success. She combined 20 years in marketing, 10 years as an agency owner, and a doctorate in business that uniquely focuses on healthcare innovation into a blueprint for making commercialization decisions. It’s called CoIQ Early Adoption Commercialization Strategy, and that’s what helps health innovators not only avoid failure but increase their chances of success and ensure they are making the most of their healthcare innovation.

She also produces and hosts CoIQ with Dr. Roxie, a first-of-its-kind interactive video and podcast show where top health innovators, early adopters, and influencers speak candidly about their healthcare innovation experiences. She recently published, "How Leaders Market and Commercialize Healthcare Technology Innovation," in the peer-reviewed Journal of Business & Economic Perspectives (JBEP) and is an associate professor at the Jack Welch Management Institute and Palm Beach Atlantic University.

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Northern Virginia Technology Council President & CEO Bobbie Kilberg To Retire June 30, 2020 After 22 Years of Service

Herndon, Virginia (PRWEB) October 16, 2019

Northern Virginia Technology Council (NVTC), the membership and trade association for the technology community in Northern Virginia, today announced that its President & CEO, Bobbie Kilberg, plans to retire on June 30, 2020 after leading the organization for 22 years. The NVTC Board of Directors has formed a Search and Advisory Committee and has engaged the consulting firm Korn Ferry to facilitate the search for NVTC’s successor President and CEO. Kilberg will remain in her role through June 30, 2020, responsible for the ongoing management of NVTC and helping to support the search.

Kilberg has served as NVTC’s President and CEO since 1998. She tapped into her White House experience from four presidential administrations to expand the region’s influence as she worked across the public and private sectors to help put the region on the map as one of the most diverse and influential technology communities in the U.S.

With countless contributions, Bobbie fostered the establishment and upward growth of the Northern Virginia technology sector. Recognized among the region’s most powerful tech leaders and most powerful women, Bobbie Kilberg is a tech titan who has set great expectations for NVTC’s direction moving forward.

During her leadership, NVTC has seen growth in membership and strategic partners, currently representing approximately 1,000 companies and entities and 350,000 employees in the region. NVTC is an impactful resource to its members — established and emerging technology companies, systems integrators, service providers, universities/colleges, foreign embassies, non-profit organizations and government agencies.

“Bobbie was instrumental in shaping NVTC into one of the largest technology councils in the U.S. and into the regional tech powerhouse that it is today,” said Richard Montoni, Chairman of the NVTC Board of Directors and Vice Chairman of MAXIMUS’ Board of Directors. “Bobbie is an icon in the industry. Her extraordinary leadership over two decades positions NVTC for its next phase during this very exciting time.”

Bobbie worked to establish Northern Virginia as a tech hub known for its expertise, diversity and innovation in areas from government IT to telecom, systems networking, cybersecurity, data centers, cloud, artificial intelligence, and more.

From her earliest days at NVTC, Bobbie was the guiding force for the emergence of the region’s technology community as a strong, influential voice with policymakers at the state, federal and local levels. She has been a trusted counselor to elected and appointed officials from local county leaders, to governors and state officials, members of the U.S. House and Senate, and presidents of the United States. Over the course of her tenure, she successfully built and advanced a collaborative partnership between NVTC members and policymakers at all levels of government that enabled tech leaders to engage directly in policy development and provided elected officials with access to the tech community’s thought leadership, innovation and expertise. Her efforts underpinned the success of the region’s emergence as a global technology center by providing a strong and positive regulatory, tax, and policy environment and public investments that support workforce and education, transportation, research and other critical technology business priorities.

“It’s been my great honor to serve an organization that is so deeply committed to this region’s vibrant and diverse technology ecosystem. I’m grateful to have worked alongside some of the region’s most passionate tech luminaries and government officials who have shared the same vision of Northern Virginia as a major tech hub. I am especially grateful to NVTC’s dedicated and talented staff who made this all possible. Under the direction of our Board of Directors, we’ve accomplished so much together over the last 22 years,” said Bobbie Kilberg, President & CEO, NVTC. “I am confident that NVTC’s Board will choose a leader who will maintain NVTC’s values while building on and expanding the organization’s impact in the coming years.”

Kilberg has been the recipient of many awards over her career, which have included the 2004 Lifetime Achievement Award from Women in Technology; being named the 2009 Business Leader of the Year by Washingtonian magazine; induction as a Laureate into the Washington Business Hall of Fame in December 2013; Washingtonian magazine’s 100 Tech Titans of Washington in 2019, 2018, 2017, and 2015 and 100 Most Powerful Women in 2015; Virginia Business magazine’s Most Influential Virginians in 2019, 2018, 2016 and 2015; and the Washington Business Journal’s 2017 and 2015 Power 100.

Beyond NVTC, Kilberg’s long-standing commitment to our region is evidenced by her strong spirit of community service and corporate leadership over the years. She serves on the board of directors of Appian, Inc., the American Action Forum, and the NVTC Foundation. Her past corporate board service includes United Bank – VA and the RG Group. She is a member of the Honorary Board of Easter Seals DC/MD/VA. Kilberg formerly served on the Board of Visitors of the University of Virginia and the boards of trustees/directors of The George Washington University, public television station WETA, the Wolf Trap Foundation for the Performing Arts, The Potomac School, U.S. Naval Academy, U.S. Holocaust Memorial Council, Lab School of Washington and the Greater Washington Sports Alliance.

For further information, as well as to provide recommendations to NVTC’s Search and Advisory Committee, please contact Lorraine Lavet, Senior Client Partner, Korn Ferry via email at

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Money Management Institute and Barron’s Announce Winners of 2019 Industry Awards Recognizing Achievement in Investment Advisory Solutions

ATLANTA (PRWEB) October 16, 2019

The Money Management Institute (MMI) and Barron’s announced the winners of the 2019 MMI/Barron’s Industry Awards at MMI’s 2019 Annual Conference yesterday in Atlanta. Now in their eleventh year, the Industry Awards recognize innovation and achievement in the investment advisory solutions industry.

“Asset and wealth management are experiencing an accelerated rate of change, said Craig Pfeiffer, MMI President and CEO. “The MMI/Barron’s awards honor firms that have demonstrated outstanding leadership and innovation, raising standards by creating cutting-edge advisory solutions and programs. MMI is proud to recognize the winning firms for their efforts to drive improved investor outcomes and address critical industry issues.”

Sterling Shea,‎ Global Head of Wealth & Asset Management at Dow Jones, which is the publisher of Barron's, added, “These awards celebrate groundbreaking efforts being made across the investment advisory industry by asset managers, sponsor firms, and solutions providers to create better results for both advisors and the investors they serve. Barron’s is honored to co-present the awards again this year with MMI.”

The winners in the 11 award categories this year are:

Digital Innovation: honoring a new technological innovation (or specific enhancement to an existing platform or tool) that enhances the investor or advisor experience with advisory solutions

  • Morgan Stanley – Risk Analysis Tool for Financial Advisors – a proprietary risk tool that helps financial advisors analyze an entire investment portfolio, including assets held away, enabling them to help clients better understand their total holdings and make more informed decisions regarding market risk.

“Doing Good”: honoring programs that support a deserving cause or give back to the communities we serve

  • American Century Investments – Prosper with a Purpose – for its unique ownership model that results in funding for lifesaving medical research, which will benefit all of humankind, through the Stowers Institute for Medical Research.

Inclusion: honoring efforts to promote inclusion and enhance workplace diversity in the investment advisory solutions industry

  • Edward Jones – Inclusion & Diversity Mentoring Program – a firmwide program that fosters mentoring relationships, encourages relationship building, and helps employees maximize their potential in an inclusive business environment.

Sustainable Investing: honoring programs that support awareness and adoption of sustainable and ESG investing

  • Morgan Stanley – Morgan Stanley Impact Quotient – a powerful new analytical tool that helps investors gain insight into the impact of their investment portfolios by providing transparency and suggestions across three distinct dimensions of impact: exposure, alignment, and activation.

Distribution Excellence: honoring firms that provide exemplary and innovative advisor sales support both in the field and from the home office

  • J.P. Morgan Asset Management – Data Driven Coverage & Advisor Resource Team – an innovative data-driven approach that allows the firm’s client advisors to serve more financial advisors consistently through a mobile-ready territory management tool and by targeting underserved advisors in remote locations.

Thought Leadership/Education: honoring new programs, research, educational campaigns, or content that meaningfully advance industry knowledge and understanding of topics key to the future of advisory solutions

  • Russell Investments – 2019 Value of an Advisor Survey – a comprehensive program, with both advisor- and client-centric content, that takes a quantitative, data-driven approach to articulating the value that advisors provide to their clients.

Disruption: honoring a groundbreaking new product, technology, or process that will fundamentally alter the future delivery of advisory solutions

  • Envestnet – Envestnet MoneyGuide’s MyBlocks – an innovative client engagement tool comprised of a broad range of short digital tools, called blocks, that facilitates incremental financial education for clients through an engaging visual interface.
  • Just Invest LLC – Just Invest Direct Indexing – modern asset management technology that gives advisors the ability to create highly customized, tax-efficient direct indexes based on clients’ needs and values, including ESG, SRI, and multi-factor options for hyper-personalization.

Sponsor Platform of the Year: honoring a sponsor platform that exemplifies innovation in delivering better outcomes for investors and financial advisors

  • Morgan Stanley – Modern Advice Platform – offers a comprehensive technology platform that leverages the firm’s investment advice and solutions to enable financial advisors to deliver a repeatable, customized, dynamic wealth strategy to help clients achieve their financial goals.

Asset Manager of the Year (AUM of $25 billion of less): honoring a smaller asset manager that exemplifies innovation in delivering better outcomes for investors and financial advisors

  • Horizon Investments – Goals-Based Investment Management Solutions – offers investment strategies and interrelated financial planning technology tools that enable financial advisors to align clients’ wealth with their life goals and where they are on the "wealth curve."

Asset Manager of the Year (AUM of more than $25 billion): honoring a larger asset manager that exemplifies innovation in delivering better outcomes for investors and financial advisors

  • Eaton Vance – Investment and Wealth Management – offers advanced investment strategies and wealth management solutions, including a diversity of investment approaches through its principal investment affiliates, and exemplary sales, technology, and service.

Solutions Provider of the Year: honoring a solutions provider (technology or service provider) that exemplifies innovation in delivering better outcomes for investors and financial advisors

  • LifeYield – LifeYield Income Advantage – first-of-its-kind software offering advisors and their clients the ability to leverage sophisticated technology to create intelligent withdrawals from all their accumulated assets in order to minimize taxes and maximize after-tax income.

Proceeds from the 2019 MMI/Barron’s Industry Awards Dinner benefit MMI’s Gateway to Leadership Foundation, a 501(c)(3) organization that fosters career awareness and workforce readiness for aspiring minority students who may not have a natural path to a career in the financial services industry.

About Money Management Institute (MMI): Established in 1997, the Money Management Institute (MMI) is the industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. Through conferences, educational resources, and thought leadership, MMI facilitates peer-to-peer connections, fosters industry knowledge and professionalism, and supports the development of the next generation of industry leadership. MMI member firms are dedicated to helping individual and institutional investors, at every level of assets, plan for and fulfill their financial goals. For more information, visit

About Barron’s: Barron’s ( is America’s premier financial magazine, known for its market-moving stories. Published by Dow Jones since 1921, it reaches an influential audience of professional fund managers, financial advisors, affluent individual investors, financial-services professionals and senior corporate executives. With new content available every business day in digital form and every week in print, Barron’s provides readers with an intelligible recap of recent market action coupled with insights on what’s likely to happen in the market in the days and weeks to come. In addition, its annual series of exclusive conferences for financial advisors and investors is dedicated to identifying, enhancing and expanding best practices in investing. As a result of these initiatives, Barron’s is the trusted financial-publishing brand that people active in the market turn to for information, ideas and insights they can use to increase their professional success and enhance their personal, financial well-being.

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