Chapman's Ice Cream holds the line—but for how long?

In contrast to Loblaw's price hikes, Chapman's Ice Cream, a family-owned company based in Markville, Ontario, announced in March that it would absorb all immediate cost increases resulting from U.S. tariffs.

COO Ashley Chapman emphasized the company's commitment to supporting Canadian consumers during challenging times. "We will continue to reinforce Canadian-first policies within our operations because together we are stronger," she said at the time.

Despite Chapman's pledge to absorb tariff-related costs, some shoppers have reported higher prices for its products at Loblaw stores — highlighting a potential disconnect between supplier pricing and what consumers are seeing on shelves.

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What this means for your wallet

With Loblaw's extensive product range and Chapman's commitment to keeping prices steady, consumers may find themselves facing a confusing pricing landscape. Shoppers are advised to be vigilant, compare prices across different retailers and consider supporting Canadian-made products when possible.

As the trade dispute continues to evolve, both retailers and consumers will need to navigate the complexities of pricing in a challenging economic environment.

Sources

1. LinkedIn: Per Bank’s Post (May 14, 2025)

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Leslie Kennedy Senior Content Editor

Leslie Kennedy served as an editor at Thomson Reuters and for Star Media Group, followed by a number of years as a writer and editor and content manager in marketing communications, before returning to her editorial roots. She is a graduate of Humber College’s post-graduate journalism program and has been a professional writer and editor ever since.

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