LPC Avocat Inc. has launched a proposed class action suit, claiming about 500,000 customers received an email on April 17 saying they had won a boat through Roll up the Rim.

The law firm says the boat is worth about $64,000.

The proposed lawsuit, which has yet to be certified, claims the defendants are owed the boat as well as damages. 

Tim Hortons says the email was sent through "human error," and once the company became aware of the mistake it quickly notified the affected customers and apologized. 

It says it believes the lawsuit has no merit, and it will address this through the court. 

This report by The Canadian Press was first published April 20, 2024.

Companies in this story: (TSX:QSR)

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The Canadian Press is a national wire service that provides real-time stories for more than 600 media companies.