You will find considerable information about link building. Yet, there is a chance you might not be familiar with the concept of image link building.
When it comes to image link building, we open up gates to completely new opportunities and challenges that you can address to leverage it into your own marketing campaigns. As of this writing, image link building is a great advantage to explore but to make it work you would require different tools and techniques than your ordinary link building. In this article, we discussed why you should invest in image link building and some of the best-shortlisted tips to give you that extra advantage over your competitors.
6 Techniques for Successful Image Link Building
The key to making a great infographic is through in-depth research. Infographics provide significant amounts of reliable information in a way easily understood by all. You can leverage the need for infographics and create your own by including statistics, advice, important tips, or even a step-by-step guide on how to do certain things. Make sure to make it attractive with colors and design that catches attention. The critical thing to remember of image link building with infographics is to embed code and links and promote your post.
Using Social Media
Being visible on Google is an entirely different thing from being visible on social media. Social media cater to the needs of a massive portion of audience worldwide. You can use image link building to extend your coverage to reach the right customers anywhere in the world. Social media platforms like Pinterest and Tumblr blogs can be particularly useful to influence your ideal clients by constant reposting and sharing.
Curate Your Industry’s Best Images
Just like with your infographics, you can create your own images that are in fact, your industry’s best images. You can start by knowing your link target. Target the top pages of popular industry platforms and create your image around that centric idea. These images can even be your unique screenshots or a conversion of your best topic into image form.
After creating those images, you can embed them with the link to your site and offer them for free to those premium sites, bloggers, or influencers that have great content on their website but lack the visual element. You can also partner with a not for profit organization.
One of the ways people look up images on the internet is that they put it in the name of the person or keyword for the thing they want. In reverse search, we put in the image in the Google search to find out the source.
You can use reverse search on your images to know who is using your images, note down the names of all the links that do it without informing you and ask them for credit. You can also utilize this reverse search strategy on your competitor images to know who is using their images and offer them yours instead of theirs.
Optimize Your Images
Another way to win by using image link building is by optimizing your images. You can replace your old images with new updated and embed ones. You can also optimize the title, alt-text, other description tools, and compression of your images to increase their visibility and speed.
Image link building is a valuable and unjustly underrated SEO tool that you can utilize to gain considerable grounds in the fierce fight for the top among your completion.