What Is A Security Token

Defining security tokens is not at all something that is difficult to do. However, what is associated with them is usually not properly understood. 

Traditionally speaking, securities are any ownership position that is present in a corporation that is publicly-traded, a relationship with a government corporation or body, or even ownership rights represented by options. The security token is a digital, tokenized form of traditional securities. 

Defining Tokens

Defining the token is not that easy to do. When looking at a generalized point of view, it is a representation in a particular ecosystem and it signifies ownership. The token can represent voting rights, stakes, value or practically anything digital. It is not limited to one role and can fulfill numerous roles in the ecosystem native to the token. 

Fraud prevention for STO is vital in business because security tokens are often associated with cryptocurrencies and ICOs. 

In the cryptocurrency industry, the token is a utility or an asset that a company gives to investors during the ICO (initial coin offering) public sale stage. The ICO is practically a crowd sale, marking crowdfunding in cryptocurrency. 

ICOs were revolutionary when they appeared because they accomplished some specific tasks:

  • They offered a really easy way for a company to get the funds that they need for a project. 
  • Any person was able to become an investor by buying tokens. 

The problem is that the revolutionary technology that was developed also attracted scammers. This brought in the need to employ KYC and different anti-money laundering strategies for protection purposes. The ICOs that are not transparent and that do not verify investors now have big problems and cannot be legit. 

Security Token Value

Tokens can have different functions. This is what makes them gain value. 3 token value tenets exist. They are:

  • Purpose
  • Features
  • Role

Every single token role has a purpose and set of features. 

The main roles tokens take up are:


  • Right


A holder gets possession of a token and then receives specific rights in the appropriate ecosystem. 


  • Value Exchange


Tokens create internal economic systems within a project. In this case, tokens help sellers and buyers to trade value. You gain rewards when specific tasks are completed. 


  • Toll


Tokens can be toll gateways so that you use them for specific functionalities. 


  • Function


A token enables holders to enrich user experience in an environment. For instance, in the Brave browser, BAT holders can enrich customer experience. This can be done by donating tokens to content creators. 


  • Currency


The token is used as a value storage. With them you can conduct transactions outside and inside ecosystems. 


  • Earnings


Tokens can help distribute profits or financial benefits among investors. 

Token valuation is something that is usually very difficult to calculate. Tokens have to fulfill some of the properties mentioned above in order to become valuable. Usually, the more properties the tokens have, the higher the valuation!

As you can see, security tokens can be quite complicated. What was mentioned above was just a small portion of everything that can be said. Even so, what is for sure is that tokens can easily become a fundamental part of the future of financial institutions. 


A New Standard in Financial Processing – Fujitsu’s ScanSnap and HubDoc Accounting Software


A New Standard in Financial Processing

When technology and (GAAP) – (Generally Accepted Accounting Principles) work together in harmony, it is indeed a beautiful thing. Fujitsu continues to show a commitment to evolve each year and that is exemplified by their industry leading status of having the number one global image scanner market share for nearly a decade.

Working in the cloud creates more time to manage resources efficiently and increases workflow productivity. Deviceless scanning is even possible with Fujitsu’s ScanSnap Cloud, as it delivers scanned data directly from the ScanSnap iX1500 to your favorite cloud services, without a computer or mobile device. ScanSnap Cloud automatically classifies your scanned images as documents, receipts, business cards or photos, and sends them to the appropriate cloud service based on your pre-set profile, all while reducing paperwork.

Enter Hubdoc, a software company that helps accountants save time, scale their practice, and build deeper relationships with the businesses they serve by automating document collection and management. Hubdoc’s ever-growing partnership with Fujitsu pays dividends to both technology users and financial software end users. This new software is based on basic accounting rules that turn “shoe box accounting” into a digital workflow that is both intuitive and user-friendly. Simply put – Hubdoc enables businesses to easily and securely scan and submit financial documents to their accountant or bookkeeper from anywhere using the cloud.

Hubdoc allows you to collect, sort, and file all your physical documents onto the cloud in a secured “digital filing cabinet” that is easy to access and search. No more chasing documents or conducting manual data entry. Hubdoc makes it easy for the finance and accounting departments to access their small and large business clients’ financial documents. It automatically collects bank statements, bills, receipts, and invoices from hundreds of suppliers and financial institutions. Clients can also upload documents via Hubdoc’s mobile app, desktop, and email.

With the integration between Hubdoc and Fujitsu’s ScanSnap, going completely paperless is painless. Ultimately, the ScanSnap iX1500 helps you save time and money without ever compromising on the quality of your work.

The convergence is here. Fujitsu and Hubdoc now share a partnership designed for accountants in need of a better, more efficient way to service their clients.

With Hubdoc’s intuitive software integration with Fujitsu’s user- friendly hardware, the usual setbacks are a thing of the past. To learn more about Hubdoc’s accounting software benefits, please visit: www.hubdoc.com. To learn more about Fujitsu’s ScanSnap iX1500, please visit: www.fujitsu.ca

Check out the full article in the next issue of Money Magazine or online at  www.MONEY.CA/fujitsu



Search Engine Optimization

Parxavenue Top Calgary Search Engine Optimization Company – SEO and SEM

What’s the point of building a website if it’s going to rank on Google’s last page?

Building a website in 2018 is a lot different than it was 10 or 15 years ago. Back in the day; companies could create a website and use all kinds of flashy and spammy methods to rank their site in search engines, and it was quite easy to do. Search engines’ algorithms have become a lot smarter in the past decade and can now detect these old-school methods in a matter of seconds. Can you imagine a time when you can rank on Google’s first page 24 hours after building a website stuffed with 20 exact match keywords? Ranking your site used to be, that easy!

Many penalties have been given out lately as algorithms get smarter with the growth of technology. If your website has been penalized in any way whatsoever, many experts in the SEO industry will tell you that it might be easier to purchase a new domain and start fresh. Recovering from a penalty is time-consuming. Building back the trust you once had, won’t be easy – possible, yes, but not easy.

Parxavenue Ltd. an excellent SEO company based in Calgary, Alberta; has experimented with multiple domains, using all major search engines to see how hard they can “push.” The answers didn’t come right away, but after a few short months, they did find out how easy it is to receive a penalty and even have your website de-indexed!

Search Engine Optimization
Calgary SEO – Calgary SEM – Parxavenue Top Search Engine Optimization

If your SEO staff, team, or agency is using “Old-School” methods today in 2018, be aware that these techniques will catch up to you faster than you might be thinking. The best-ranking websites from any niche market have a very natural flow to them, using exact match keywords only when completely necessary. When working with the best SEO tools on the market today, it is quite clear that you have to follow Google’s best practices and again, that’s how simple it is. “Don’t be Evil” For helpful information regarding the best ways to go about working on your own website’s SEO, please click here.

Elements Of A Successful Business Web Design

Designing your business website is an exciting part of launching a new startup.  Marking your place in business realm is a right of passage for any new business entrepreneur, and your organization’s website is the start to a brand new journey.  

There is no magic recipe for the perfect website design, but there are plenty of elements that have been proven effective in boosting your digital visibility.  Check out some helpful hints before you hit the keys to begin designing your best business website yet.

Products and services are your bread and butter

There is always a need to create a section for your products and services.  The area doesn’t necessarily have to be entitled “Products & Services,” but web users should understand where to go to shop.  Check out this example website.  

The designers of the example site have integrated all of the necessary elements into their products and services layout, and given a full description of what they have to offer.  They also kept communication at the top of the list by adding a contact form to the side of the layout.

Communication is always a priority

Communication is one of the most important tools you have at your disposal in business and in life.  Humans are constantly communicating in one form or fashion, and intentional communication is far more productive than mindless chatter.  

Encourage communication and engagement through the design of your business website whenever the opportunity presents itself.  Create a “Contact Us” page (like this example site has done), but set up chances for communication in other places around your site as well.  

Learn everything you can about SEO

Invest time and research into learning everything you possibly can about the concepts of SEO.  Search engine optimization will guide you in the ways of the SERPs, and help your digital content to rank higher when web users search a relevant set of keywords or phrases.  

The concepts of search engine optimization will help make everything you add to the internet be easier to find, and visibility is everything on the internet.  If no one can find your website, then it really doesn’t even exist.

Build a professional blog presence

Once you’ve learned a bit about SEO, build a commanding online blog presence for your business.  Adding a business blog section to your website is beneficial to your success in many ways.

Integrating the concepts of SEO into the content of your business blog will further boost your site’s visibility online.  You may also benefit from adding social media share buttons to each entry.  Linking your blog to social media is a smart move your marketing department will love.  

Optimize your design for mobile viewing

Mobile internet access is now more prevalent than that of PC or laptop access.  Build your site in a way that is user friendly for those using a much smaller screen.  No one should have to pinch and swipe to accurately view your business website.

3 Tips for Creating A Best-Selling App

In today’s technological world, people are always looking for ways to either make their lives easier or make their lives more enjoyable. With the prevalence of smartphones and other mobile devices, both of these tasks are now easier than ever to accomplish thanks to the ever-growing number of apps available. People are always looking for the most current, most useful, and most fun apps to download, making them a very lucrative business. So if you have a knack for coding and have an idea that could take the world by storm, here are three tips for creating a best-selling app that could make you a lot of money.

Improve Upon The Current Apps Available

At our day and age, there aren’t really a lot of truly original ideas anymore. Things that are new are often things that are just tweaks or improvements on something that was useful or original in the past. And according to Tim Ferriss, a contributor to Mashable.com, great app ideas really are no different. He states that one of the most sure-fire ways to create an app that is going to be financially successful is to survey the market for what’s currently available and then create a new and improved version of those apps. The best way to go about doing this is to check apps in a similar vein and look for holes or problems that you could then fix in a better version of the app.

Set Up A Good Pricing Strategy

You may think that once you have an app that you think will sell well, it doesn’t matter how much you charge for it or how you plan to sell it. But according to David Zax, a contributor to FastCompany.com, this way of thinking is one of the biggest mistakes new app creators make. Knowing this, Zax recommends doing a vast amount of research regarding how much, if anything, you should charge for the initial download of the app. In addition to this information, you should also consider if you’re going to have additional content that needs to be purchased within the app or other ways to bring in additional revenue. Having this all nailed down before you go live will help make your financial success much more likely.

Know How To Market Your Product

Once you’ve decided that your app is ready to launch, you’ve got to do more work than simply getting it in an app store if you want to have a lot of commercial success. Benji Lanyado, a contributor to The Guardian, shares that some of the best ways you can get more buzz around the release of your app is to contact various member of the press, post on social media sites, create videos to tease the content within your app, and think of fun or innovative ways to encourage potential users to sign up or download your content. If you’re able to do these things successfully, you should accumulate a pretty steady stream of downloads, which means a pretty steady stream of money.

To make your app idea as successful as it can possibly be, consider using some of the tips mentioned above in your pursuit for the next best-selling app.

Internet and E-mail Safety (and security)

In this blog, let’s look more closely at internet and e-mail scams and security.

Knowledge is power – and never truer than when surfing the net. The most common risks are viruses, key-stroke recordings, miscellaneous malware and Trojan horses.

Viruses do the same thing to your computer as they do to us – they make it sick; they can even kill it. Key-stroke recording software is installed by hackers and allows them to record all of your keystrokes with particular attention to usernames and passwords – they love banking, credit card and email access the most. Malware is also malicious as it can take many forms: from tracking your internet use patterns to copying files to a remote computer to erasing key pieces of software. Trojan horses get uploaded and then sit in wait – silently for a triggering date or event and then allow the hackers to take control of your computer and use it for attacking other computers.

The only 100% protection against these threats is don’t surf the net! Now let’s get into reality – hardware and/or software firewalls together with anti-virus and anti-malware software.

Hardware firewalls are called routers and they act as a first line of defence between the internet and your computer and are relatively inexpensive to acquire and are not very complicated to install. Software firewalls are generally a second layer of protection after the hardware firewall. Most reputable commercial ISPs (Internet Service Providers) provide this as part of their customer offering and may reside either on their servers or on your computer.

Anti-virus and anti-malware software is sold by several companies (Norton, AVG, Kasperski, F-secure and MalwareBytes to name but a few). Most suppliers offer free versions of their protection suites but remember if it is free, there is a reason! They are in business to make money and the free versions are teasers only. They do help of course, but don’t provide complete protection, so beware of freebies! Running “in the background” on your computer, they analyse every attempt at both inbound and outbound communication over the internet for suspicious software code and either block or delete access to outsiders. You can control all of these functions through a “control panel” that is installed with this software.

Be very selective on the websites that you visit. Some categories are higher risk for spreading these problems than others – dating sites, erotic picture and video sites together social media are the greatest sources of problems – avoid them!

Rule No. 1 – if you don’t know the sender or you didn’t sign up for any e-mail notifications from stores or websites, DON’T OPEN IT! The “Nigeria” scams and grandchild scams are run constantly on e-mail as are Lottery scams of various types.
Rule No. 2 – see Rule No. 1.
Rule No. 3 – ensure you have a full-version of both anti-virus and anti-malware software installed on your computer that gets automatic signature updates – preferably daily – to stop evolving threats. If you follow these 3 rules, you are going to be safe 98% of the time.

The final 2% is chain-mail – the electronic version of old chain-letters – if you get one, regardless of the identity of the sender, do not forward it – even if it is from a close relative or friend – don’t!

A great reference book on scams is from the Competition Bureau of Canada – The Little Black Book of Scams – click here to get there immediately. The Canadian Anti-Fraud Centre has a website that is all about various scams and identity theft. Click here – Canadian Anti-Fraud Centre Home Page.

Fraud and Identity theft – a common glossary

Unfortunately, identity theft and fraud are among the fastest growing crimes in the world. In 2012, more than 120,000 calls were received and more than 40,000 e-mail messages each month were reported to the Canadian Anti-Fraud Centre! In 2011, credit card fraud alone exceeded $436 million! By contrast, in 2007, TOTAL fraud losses were $14 million. There are many more unreported incidents.

Phishing – An e-mail message that appears to have been sent by a financial institution with which you have business dealings asking for verification of various pieces of information. When you follow the hotlink and answer the questions, the thieves get enough information about you and your accounts to steal your money and perhaps your identity. The financial institutions you deal with do not need to “verify” the information they already have on you. Immediately delete all such emails. Report it immediately to the Canadian Anti-Fraud Centrehttps://www.antifraudcentre.ca, by phone to 1.888.495.8501 or by email to [email protected] (CAFC) and your local law enforcement department.

Vishing – Similar to phishing above, but the fraudsters call you directly and pose as an employee of a financial institution or direct you by e-mail to call a number. They can even disguise call display so that it looks like the call may be legitimate. Your financial institution does not make calls like these. Ignore the call, hang up and report it to the CAFC and law enforcement.

Pharming – This is a term used to describe what a fraudster or hacker does to redirect traffic from a legitimate website to a fraudulent website without the victim knowing it. The scammer then harvests the data entered by the victim, thus the play on words – farming. Report such items to the CAFC and law enforcement.

Spoofing – This is the term used when a fraudster uses software or some other internet tool that allows the fraudster to mask their real identity by displaying a fake e-mail address or name and telephone number on your computer or telephone. It is meant to both hide who they really are and to trick you into thinking you are either dealing with a reputable business or person but also to give you the impression the call or message is coming from somewhere other than the actual location. Your telephone or Internet service provider have the ability to determine the true IP (Internet Protocol) address or telephone number but they must be informed quickly. They usually only provide this information to law enforcement in the course of an official investigation. Report to the CAFC and local law enforcement.

Shoulder Surfing – Someone hovering nearby while you are entering the PIN for your bank or credit card. If they get your PIN and skim your card (phoney machines used to steal your digital information) or pick your pocket or purse, they can clean out your bank account in no time. They may even use the digital camera feature of a cell phone. Beware of people around you that may be able to view your PIN as you enter it on a keypad. Shield the keypad with your other hand or your body. If someone is aiming a cell phone in your direction when using your cards, block the view of your card and stop the transaction until they’re gone.

Dumpster Diving – An information thief goes through garbage or recycling bins looking for account information. With an old bank or credit card statement, cancelled cheques, discarded junk mail credit card offers and some over-the-counter technology, a thief can open an account in your name and make off with the money. It may take you years to clear your good name. Shred all old bank and credit card statements and any pre-approved credit card offers you receive in the mail. It’s a good idea to do this for any papers you have that contain any information about you other than name and address.

Pump and Dump – A fraudster buys a block of low priced penny stocks and sends out millions of spam e-mails. The e-mails can be quite compelling and look like a hot tip. Those that fall for this actually fuel a demand for the stocks that the fraudster sells at an inflated price, sticking the new buyer with a loss. Ignore all such emails. A good spam filter should block most for you. In addition, always report such incidents to the CAFC, local law enforcement and your provincial securities commission.

If you are a victim of fraud or identity theft, always notify law enforcement immediately and then notify credit bureaus and card issuers as appropriate.

My next blog will go through some other common scams that use fraud and identity theft – sometimes together, sometimes separately, but the damages can be horrendous.

With courtesy to Wikipedia, the Canadian Anti-Fraud Centre, the Canadian Competition Bureau and the Globe & Mail.

Anywhere use of the company Smartphone is great for hackers, not so great for the bottom line

By Terry Cutler

Where technology goes so do hackers.  Where hackers turn up, usually means bottom line problems for companies, and these unscrupulous hackers are already snaking and slithering unknowingly in many cases in the back end of company networks; through employee mobile devices like Smartphones and laptops.

So it is safe to say that where Smartphones go, specifically these devices in the hands of executives, a hacker with malicious intend will follow and with the rate of Smartphone adoption and capabilities; anywhere from access to email, applications, the Internet and company data, executives are using their devices to stay in touch with family and co-workers through social networks, all the time building a larger and larger database, all the time adding data to their applications.

It may be good for business, but the appeal for hackers with mal-intent is obvious.  The build up of data, times the growth in Smartphone usage, means that one-day a massive attack on sensitive company data could have begun its path to destruction through a Smartphone or laptop.

In a nutshell, a Smartphone is a cell phone to make phone calls, but also adds in features that normally would be found on computers or in the past on what was known as Palm Pilots. In the past, the ability to send and receive e-mails, search the Internet and work on office documents was restricted to the office or laptop computer.  The palm pilot could sync with a computer, but for the most part was a secure personal database, known as a digital assistant that stored data. The biggest security concern was losing the storage device and having someone using the information for mal-intent.

So now we can create and edit Microsoft Office documents, download apps with personal and business managers, personal assistants, or driving GPS directions; the list of apps is endless. What these Smartphones can do now, they will be doing twice as much in the near future.

The list of possibilities is also endless for a hacker. What the hacker can do today may also be twice what he or she can do tomorrow. Data theft is at the forefront of these Smartphones because these devices are excellent tools to steal user data.

In 2010, Canadian Mobile Ad Placement revenue grew at a rate of 105% year-over-year, driven primarily by Search and Mobile Display/Sponsorship according to Mobile In Canada: A Summary Of Current Facts and Trends http://www.iabcanada.com/wp-content/uploads/2012/04/IABCanada_MobileInCanada_041012_FINAL.pdf

The study reported almost 85% of Canadians are cell phone subscribers and 45% of the latter have Smartphones. Half of Canada’s Mobile subscribers are monthly Internet users, dominated by 18-44 year olds, mostly using the device for monthly Internet activities, downloaded apps and browsing the study concluded.

So when companies issue Smartphones to employees without security hoping for a bottom line reward, they may be asking for a lot more problems, which can indeed bottom out the bottom line.





TANSTAAFL – “free” email accounts – oh really??

Going back in time for this one – due to recent article in Vancouver Sun and other places about a pending class-action suit (at least the plaintiff is asking for CA status) regarding the “mining” of information from emails sent to and from so-called “free” email accounts.

So let’s get off the privacy bit for a minute – how many people REALLY believe that these accounts are made available out of the goodness of the hearts (if any) of these corporations?? Same goes for E-Post by the way!

Remember – There Ain’t No Such Thing As A Free Lunch

Browsers, search engines and all of the other so-called “free-ware” comes with the price that we leave footprints in the sand – crumbs on the forest floor (a la Hansel and Gretel) or whatever. Those bits of information are pure gold to these companies.

They indicate our taste in everything from food to entertainment to clothes to our political beliefs to where we bank to what we read and watch to the news we choose to believe to x-rated websites we view – if you use an internet connection to do ANYTHING there is a trail to and from you to everywhere you go – and back. I hope no-one is really under any illusions to the contrary – and parents need to be VERY aware of their childrens’ usage. BTW, this also applies to texting on cell-phones, iPhones etc. – if it is electronic, there is a trace – just keep that in mind all the time.

All of these corporations sell the information they gleen from our wanderings to other businesses so they can target us with their advertising and also help (at least in theory) designing and creating new products and services.

So what can you do about it – short answer, virtually nothing! There are some commercially available software packages that promise browsing anonymity – but just think about that for a minute – too good to be true?? YES. Nothing can screen you or your on-line presence from someone or some entity that is determined to find out what we are doing on the world of floating electrons.

Another issue is wi-fi security. Unfortunately, many people with wireless/wi-fi connections in their homes leave their networks unprotected completed – no security – or use such simple passwords like password admin administrator etc. – believe it or not. As a fun exercise, take your wireless/wi-fi enabled laptop or notebook with you in your car. Drive around with your wireless/wi-fi radar enabled, and you will see lots of SECURED access points but also a high number of UNSECURED ones. Internet cafes are wonderful and convenient, but remember, you are in a public place using a public connection.

So how is this all about TANSTAAFL – part of the cost we pay, although not in terms of absolute cash, we pay by giving up some measure of privacy. You need to determine the value and worth of your privacy!

When Internet security takes a back seat

By Terry Cutler.

Why is it that those in charge of protecting the company’s security network, that database of sensitive customer data – bank cards, credit cards, bank accounts and personal information – don’t seem to spend the money to protect it? This is a question that is baffling to those in the data protection business, and may be more baffling in the years ahead.

CEOs and Chief Security Officers (CSO) do not always see eye-to-eye on this problem. The CEO is budgeting the overall books, while the CSO is focused on his task, and can only submit for his budget. This is understandable. However, a recent survey (http://www.cioinsight.com/c/a/Security/Information-Security-Views-of-CEOs-CISOs-Diverge-Sharply-418309/) released by Core Security which highlights and demonstrates this separation over the security stance of the same company who has the potential to drop a company in a “click”.

Staggering is the first word that comes to mind after a quick read of this benchmark. Only 15 percent of CEOs said they were very concerned about an attack on their network, and didn’t think their systems were under attack or even compromised. There is a large gap between CEO and CSO thinking.

Sixty percent of CSO’s reported being very concerned about attacks and reported their systems were already penetrated. Yet with all the breach threats filling the news, and the numbers in dollars lost rising with each attack, or even a threat, the report unearthed that 36 percent of CEOs don’t deem it necessary to get a security briefing from the member of their own security team. It is inevitable. With large customer databases becoming the norm with big companies, the norm for hackers is to go after the company. Decide this at the board level, or decide how to fix it later, of course at a loss of reputation and customers and millions.

It isn’t fashionable to call Internet security unimportant, yet CEO’s continue to scoff at filtering money in that direction. This is risk management of the grandest form. One breach can cost millions. As I have written in previous blogs, that extra money may go to training that one employee not to “click”, or maybe not?

It’s the CEO’s call.