Investing
Stephen Jarislowsky David Cooper/Toronto Star via Getty Images

‘Canadian Warren Buffett’ Stephen Jarislowsky dies at 101 — his low-fee, buy-and-hold rules for Canadian investors

Stephen Jarislowsky turned $150 into a $40-billion firm and was often called the Canadian Warren Buffett. On Oct. 8, after a lifetime of patiently building wealth based on quality stock investments, the Montreal money manager peacefully passed away at age 101.

Unlike TikTok traders and social media influencers, Jarislowsky never chased hot tips or market timing. His approach was almost boringly simple: buy great businesses, hold them for decades and don’t let fees and trading eat away the returns.

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That simplicity is what earned him the Buffett comparison — and why his investing principles still matter. Even if most Canadians aren’t managing billion-dollar pension portfolios, today’s investor still faces the same three choices Jarislowsky faced: what to own, how long to hold it and how much to pay along the way.

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How did Jarislowsky turn $150 into a fortune?

Born in Berlin in 1925, Jarislowsky started out by opening a small investment firm in Montreal, Jarislowsky Fraser & Co., using $100 of his own money and $50 from a partner. By the time he stepped back decades later, it was managing roughly $40 billion for pension funds, foundations and wealthy families, making it one of Canada’s largest pension fund managers, according to The Canadian Press*.*

In its early days, the firm did field research on Canadian companies, meeting executives to size up the quality and growth prospects of each business before investing. In 2018, Scotiabank bought the firm for $950 million.

His family announced his death together with the Jarislowsky Foundation, the philanthropic organization behind more than 50 endowed chairs at Canadian universities and institutions.

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What were his core investing rules?

Jarislowsky laid out his philosophy in his bestselling book The Investment Zoo. A widely shared summary of his eight rules boils down to a few key ideas:

  • Own large, high-quality companies with strong management and a record of doubling earnings every five to seven years
  • Favour stocks over property, bonds, gold and art for long-term growth
  • Start early and hold — trade only when you’ve clearly made a mistake
  • Treat bubbles as a time to take profits and slumps as a chance to buy
  • Read the reports of the companies you own
  • Keep costs low and be wary of high-fee mutual funds

He expected stocks to earn an average real return of 5% to 6% a year. He saw that as enough for compounding to work wonders over a working life.

Why did he warn investors about fees?

Fees are where his advice lands hardest for everyday investors, and data backs him up.

The latest SPIVA Canada Scorecard from S&P Dow Jones Indices, an index provider which tracks active fund performance, found 93.4% of Canadian equity funds underperformed their benchmarks in 2025.

The cost compounds, too. Saskatchewan’s Financial and Consumer Affairs Authority (FCAA), the province’s securities regulator, illustrates that on a 5% annual return over 25 years, an investor paying a 1% fee pays $57,206 less in fees than an investor paying a 2% fee.

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Jarislowsky wasn’t anti-fee; his own firm was an active manager. His point was narrower: “Don’t pay high fees for pedestrian results.”

For many DIY investors, a low-cost exchange-traded fund (ETF) or a handful of quality stocks bought through a discount brokerage puts Jarislowsky’s rule about fees into practice.

Do his rules work for every Canadian investor?

Not necessarily. Jarislowsky had a research team and decades of access to executives. Most investors don’t, and a concentrated portfolio of a few stocks carries more risk than a diversified fund if one company stumbles.

His preference for stocks over bonds also reflected a long time horizon. Retirees drawing income, or anyone who needs cash within five years, may still want bonds, guaranteed investment certificates (GICs) or cash. That buffer helps them avoid selling stocks during a downturn.

Younger investors and those in their peak earning years stand to gain the most from his approach because they have the most time for compounding to work.

How can investors heed Jarislowsky’s wisdom?

You don’t need a research department to borrow from Jarislowsky’s playbook. To start, consider the following:

  • Find the management expense ratio (MER) on every fund you own — anything near 2% deserves a hard look
  • Count last year’s trades and ask whether each one fixed a genuine mistake
  • Favour companies, or funds holding companies, with long records of earnings growth
  • Decide now that a market slump means buying, not selling
  • Automate TFSA and RRSP contributions so the plan runs without you
  • Skim annual reports or ETF fact sheets once a year

Jarislowsky’s real edge was refusing to let money sit idle or leak away. As he explained in The Investment Zoo: “You must link your capital to investments with a predictable rate of compound growth.” That’s when your money ends up working for you.

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Romana King Senior Editor

Romana King, Senior Editor at Money.ca, also writes for various North American publications and the RKHomeowner blog. Her book, House Poor No More, is an Amazon bestseller and five-time award winner, including the 2022 New York CPA Society's Excellence in Financial Journalism (EFJ) Book Award.

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