This is the hub of our investing content. From this page, you can browse to various products and guides that will simplify your investment journey.
If you want to start investing, read our guide on how to invest money with the best investments in Canada that discusses the types of investments and the investment vehicles (e.g. RRSP, TFSA, etc.) available/
If you're brand new, I recommend reading our investing for beginners guide first that discusses setting goals, knowing your risk tolerance and more.
Understanding the wide world of investments is the first step toward making confident financial decisions
Whether you're planning for retirement, exploring automated strategies with robo-advisors, or learning how to choose a financial advisor, a solid grasp of the basics empowers smarter investing. Explore some of our more popular guides to help you on your investing journey.
Investing basics | Investing guides and where to start investing
Investors who start early might be more likely to catch that proverbial "early bird worm", and grow their earnings enough to lead a comfortable lifestyle. If you’re ready to invest, the good news is that getting started is simpler and less expensive than ever. And with the right guidance, you could be well on your way to catching that worm.
Before you invest, it’s important to understand your willingness and ability to accept risk, your investment time horizon, and your objectives. Use this questionnaire to gain insights into your investor profile. Please note this is for informational purposes only and not a substitute for professional financial advice.
Start with the big picture—what are you investing for? Retirement, a home, financial freedom? Define your timeline:
- Start with the big picture — what are you investing for? Retirement, a home, financial freedom? Define your timeline: short-term (1–3 years), medium-term (3–10 years), or long-term (10+ years).
- Match your strategy to your goal — stocks and ETFs for long-term growth, bonds or cash for stability.
- Be specific: instead of just “saving for retirement,” aim for “$1 million by age 65.”
Then, check in regularly, adjust as needed, and stay consistent.
Robo advisors | guides and where to start investing
Robo advisors are specialized platforms that rely on technology and algorithms to help automate your investments. You put money in and the robot buys and sells stocks, ETFs, and more on your behalf as well as rebalancing your portfolio, managing currency conversions and all based on your risk tolerance.
They’re generally a cheaper option than an actively-managed, full-service portfolio. With most robo advisors in Canada, you're paying 0.40% to 0.50% of your investments (much better than 2% to 3% with a financial advisor).
But with that low cost comes little to no human interaction. Those seeking personalized service and investing advice from a person might not find what they’re looking for with a robo-advisor.
Related: Best robo advisors in Canada
Some of our favourite robo advisors
Wealthsimple | Moka | Justwealth |
---|---|---|
|
![]() |
|
◦ Low fees with no account minimums
◦ Hands-off investing with automatic rebalancing ◦ Socially responsible and Halal investment options |
◦ Round-up spare change for effortless investing
◦ No minimum investment to start ◦ Automated savings with goal-based investing |
◦ Personalized portfolios with expert management
◦ Great for RESPs and goal-based investing ◦ Low-cost, tax-efficient investment strategies |
Wealthsimple review | Moka review | Justwealth review |
Visit Wealthsimple | Visit Moka | Visit Justwealth |
How to invest on your own
DIY investing puts you in control.
With an online brokerage, you can buy and sell stocks, ETFs, and other assets without paying for professional management. Start by choosing a brokerage with low fees and the right tools for your needs. Learn the basics—like how to place orders, research investments, and manage risk. Stay disciplined, think long term, and keep emotions in check.
Ask the eight ball
Want to learn more about the magical world of investing? Shake the sphere for eight financial facts.
For fun investing facts
FAQ

Chris has an MBA with a focus in advanced investments and has been writing about all things personal finance since 2015. He’s also built and run a digital marketing agency, focusing on content marketing, copywriting, and SEO, since 2016. You can connect with Chris on Twitter @moneymozartblog.

Robb Engen is a leading expert in the personal finance realm of Canada and is also the co-founder of Boomer & Echo, an award-winning personal finance blog.
Explore the latest articles

Auto-investing helps develop habit of saving
Learn how automatic investing can simplify the habit of saving and investing by automating the process of buying stocks, ETFs, or other securities

Disclaimer
The content provided on Money.ca is information to help users become financially literate. It is neither tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter. Advertisers are not responsible for the content of this site, including any editorials or reviews that may appear on this site. For complete and current information on any advertiser product, please visit their website.
†Terms and Conditions apply.