How to buy Lululemon stock in Canada
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As one of Canada’s biggest homegrown retail success stories, Lululemon Athletica (LULU) keeps popping up on investor radars, especially after a few eyebrow-raising moves in its stock price.
If you're wondering how and if you should buy Lululemon — or whether now’s the right time to dip your toes in — this guide has you covered.
We'll walk through share performance, analyst forecasts and step-by-step instructions to help you buy your first (or next) share.
Why Canadians are watching Lululemon stock right now
As of April 2025, the stock’s sitting around US$254, which is quite the drop from its 52-week high of $420+. Oof. That puts their market cap at about $35.8 billion, and their P/E ratio at roughly 18, which is pretty middle-of-the-road considering how pricey growth stocks usually are.
In their latest earnings report, Lululemon posted an EPS of $6.14 and expects revenue growth between 5% and 7% for fiscal 20253. That’s a bit of a slowdown compared to previous years, which has some folks raising their eyebrows. Analysts have been split: While firms such as Stifel maintain a Buy rating with a $424 price target, others have downgraded the stock citing competition from Nike and Alo Yoga4.
The stock also has a beta of 1.31, meaning it’s more volatile than the broader market. So yeah, this one’s not for the faint of heart. LULU is definitely a “timing matters” kind of stock. But as we all know, it’s impossible to time the market.
So… is LULU overhyped? Or is this a buy-the-dip moment? Well, it depends on your style.
If you're long-term focused and believe in the brand’s power (and maybe love the feel of their leggings), this dip might be your entry point. But if you’re more cautious, maybe watch and wait.
Lululemon stock price today and where to track It
Want to keep an eye on LULU without refreshing a dozen tabs? These tools do the trick:
These platforms let you check daily price swings, market cap, trading volume, and key metrics like:
- P/E ratio: Price divided by earnings. High means high expectations.
- EPS: Earnings per share. Higher = better profits.
- Volume: How many shares are traded that day.
How to buy Lululemon stock in 5 simple steps
Buying U.S. stocks such as Lululemon from Canada used to sound tricky, but honestly? It’s way easier now. Here’s the step-by-step.
Quick note: Even though Lululemon is proudly Canadian, it trades on the U.S.-based NASDAQ. That’s because when it went public in 2007, listing in the U.S. gave it broader investor exposure and greater access to capital than the TSX.
1. Choose a Canadian brokerage
You’ll want one that lets you buy U.S. stocks and ideally supports USD accounts to dodge those sneaky FX fees. My faves:
You’ll need to provide:
- Government-issued photo ID
- Proof of address (a bill or bank statement usually does the trick)
- Your SIN (for tax reporting)
- Bank info to fund the account
Send over your loonies (or convert to USD if you’re planning to buy in U.S. dollars). You can do a straight-up e-transfer or link your bank account.
Pro tip: Norbert’s Gambit can save you serious bucks on FX fees if you’re transferring a large amount.
Head to your platform’s search bar and type in NASDAQ:LULU. Decide how many shares you want, or start small with fractional shares (offered by Wealthsimple and now more recently Questrade)
You’ve got two main options:
- Market order: Buy at the current price, it goes through instantly.
- Limit order: Set the price you want to pay, and it’ll only execute if it hits that.
Once it’s done, congrats! You’re now a Lululemon shareholder.
Best platforms to buy Lululemon stock
Platform
Fees (USD Trades)
TFSA/RRSP Eligible
Best For
Want a deeper dive? Check out the full guide to Canada’s best online brokerages.
Is Lululemon stock a good investment right now?
Lululemon has had a wild ride.
Yes it’s a classic growth stock — and while it’s delivered strong returns in the past, current volatility has folks asking, “is now the time?”
Pros
- Loyal customer base and iconic brand
- Healthy profit margins and continued global expansion
- Big push into menswear and digital
Cons
- Revenue growth slowing down
- Increased competition (Nike, Alo, and the rest)
- No dividend; this one’s for growth investors only
From my perspective, with a forward P/E around 23 and a PEG (price to equity to growth) ratio over 1.5, it’s not screaming “cheap.” But again, if you believe in LULU’s long-term play, that may not bother you.
Not ready to commit to full shares? No problem. Here are some other ways to get in:
ETFs:
- Vanguard Consumer Discretionary ETF (VCR)5
- iShares US Consumer Goods ETF (IYK)6
- Invesco QQQ ETF7: Includes LULU, among other tech and consumer names
Check out the best ETFs for Canadian investors.
Mutual funds:
Check your fund’s fact sheet or ask your advisor; many consumer growth funds hold Lululemon.
Robo-advisors:
Wealthsimple Invest and Questwealth may include LULU in its growth portfolios, depending on your risk level.
Check out the best robo advisors in Canada.
Fractional shares:
Wealthsimple, Questrade and Interactive Brokers let you buy just a slice of the pie if you're not ready to go all in.
Investment Type
Option
Details
ETFs
VCR, IYK, QQQ
Broad exposure to consumer discretionary and tech stocks including LULU
Mutual Funds
Varies
Many Canadian and U.S. growth funds include Lululemon
Robo-Advisors
Wealthsimple Invest, Questwealth
May include LULU depending on your risk profile and portfolio strategy
Fractional Shares
Wealthsimple Trade, Questrade, Interactive Brokers
Invest in a portion of a share; ideal for beginners or budget-conscious buyers
Final thoughts: Should you buy LULU today?
Lululemon isn’t just a yoga pants brand — it’s a global lifestyle company with strong fundamentals and a loyal following.
But like any growth stock, it comes with baggage (read: volatility and premium pricing).
- New investors: Start small. Fractional shares or ETFs are a great way to dip your toes in.
- Long-term investors: If you believe in the brand and don’t mind a few bumps along the way, LULU could be a solid buy.
- Cautious types: Maybe keep it on your watchlist and wait for a better entry point.
Noel Moffatt
Writer
Noel Moffatt is a Canadian fintech expert with a passion for simplifying personal finance. Based in St. John’s, NL, he draws on his background in finance, SEO, and writing to deliver clear explanations and actionable advice. Noel is dedicated to equipping readers with the knowledge and tools they need to make informed financial decisions, striving to make personal finance more accessible and understandable through his in-depth articles and reviews.
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