Money has become a growing source of stress in many Canadian households as families juggle rising living costs, childcare expenses and the challenge of planning ahead.
A new survey commissioned by Wealthsimple found that 87% of couples with children say finances have caused stress or conflict at home, while more than one in four admit they’ve put off financial conversations they knew they needed to have.
The findings suggest many families aren’t necessarily struggling with whether they can afford something outright, but with how to balance competing priorities at a time when everything feels more expensive. “Our clients’ financial lives are more complex than ever, with partners, kids, side businesses, and aging parents,” said Brett Huneycutt, co-founder and chief product officer at Wealthsimple, in a statement.
Rising costs are making financial planning harder
According to the survey, nearly half of couples with children say cost-of-living pressures have forced them to make financial trade-offs, while 39% say it has become harder to plan ahead financially.
The pressure appears even sharper among solo parents. More than half reported making financial trade-offs, and 41% said rising costs have made long-term planning more difficult.
The survey also points to a disconnect between shared finances and shared financial clarity. While two-thirds of Canadian couples say they combine at least some of their finances, many still struggle to communicate openly about spending decisions and household priorities.
In some cases, respondents admitted downplaying purchases or avoiding certain conversations altogether to sidestep tension at home.
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Household finances are becoming more complicated
The findings also highlight how financial life has become increasingly layered for many Canadians.
Families are often balancing mortgages, childcare costs, investments, side income, shared expenses and multiple financial accounts all at once. Keeping track of it all — especially during periods of economic uncertainty — can become difficult even for households with stable incomes.
Wealthsimple says that growing complexity is part of the reason it is expanding further into family-focused financial tools, including shared household account tracking and products aimed at children and teens.
The company also announced new business banking features aimed at entrepreneurs and self-employed Canadians, including business chequing accounts and U.S. dollar payment tools.
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More families are having difficult money conversations
The findings mirror financial pressures many Canadian households are already dealing with day to day.
Over the past several years, higher housing costs, grocery bills and childcare expenses have pushed many families to pay closer attention to budgeting and spending decisions. In many households, money conversations that once happened occasionally are now happening far more often, even if they’re uncomfortable.
The survey suggests that tension doesn’t always come from outright financial hardship. In some cases, it comes from uncertainty, competing priorities and the feeling that there’s less room for financial mistakes than there used to be. Nearly four in ten couples with children said rising costs have made it harder to plan ahead, while more than one-quarter admitted postponing financial conversations altogether.
The data also points to how emotionally loaded household finances can become. More than one in five respondents said they had downplayed a purchase to their partner or household, while many parents reported making regular financial trade-offs to keep up with rising costs.
Rather than making dramatic lifestyle changes, many families appear to be adapting in smaller, ongoing ways: delaying purchases, shifting priorities, watching spending more closely and trying to create a clearer picture of where their money is actually going each month.
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Steven Brennan is a freelance finance writer based in Vancouver, BC. He holds a BA and an MA from Maynooth University, Ireland. His work regularly appears at Canadian Mortgage Trends, Lowest Rates, Loans Canada and other Canadian and US brands, while also working as a ghostwriter for financial influencers.
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