Nov 9, 2026
Grand Theft Auto fans likely have November 19, 2026 circled on their calendars, to mark the release day for Grand Theft Auto VI — more than 13 years after GTA V. It’s the most highly anticipated moment in years for Take-Two Interactive Software, Inc., parent company of GTA maker Rockstar Games.
Take-Two has great expectations the new release will drive record net bookings of US$8 billion to US$8.2 billion in its fiscal year, ending March 31, 2027 — roughly 20% higher than last year.
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But the hype for Take-Two stock — ticker TTWO on Nasdaq — hasn’t followed a straight trajectory. Shares closed at US$208.90 as of November 4, 2026, well under a 52-week high of US$265.94. If you’re considering buying Take-Two stock before launch day anticipating a massive windfall, here’s what to know.
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How big could GTA VI be?
GTA V set a high bar, reportedly selling US$1B worth of copies within three days after its release back in 2013, and it continues to sell today.
Sales predictions for the new release are strong, with preorders reaching nearly 5 million within three months of opening on June 25, 2026, according to Sensor Tower data cited by MarketBeat. With the price tag for the standard edition at US$79.99, most early buyers reportedly opted for the US$99 Ultimate Edition.
These numbers are promising, and analysts suggest purchases will skyrocket once the game releases. For example, American financial services firm Wedbush projects 31 million units and an estimated US$3.4 billion in bookings in the launch quarter alone.
GTA VI will launch on PlayStation 5 and Xbox Series X|S, with no release date confirmed for a PC version further down the road — adding another potential wave of sales and further boosting revenue.
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What analysts expect from Take-Two’s stock
Wall Street is mostly bullish, with 28 analysts rating Take-Two stock a “strong buy” on average, and a 12-month price target of around US$286, according to StockAnalysis.com. That estimate is roughly 37% higher than the November 4 close.
Even though experts still recommend buying the stock, several major financial firms have recently lowered their specific price targets. For example, Wedbush cut its target to US$280 from US$300, and Bank of America from US$368 down to US$330. This happens when analysts believe a company is still a great long-term investment, but predict a stock’s value will climb more slowly than originally thought. But on November 2, Piper Sandler responded to a survey that reported around 9,000 teens expressed strong interest in the game, and held its target at US$290. Money.ca reached out to Piper Sandler requesting a comment, and are awaiting a response as of publication.
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There are other risks to consider, too:
- Release delays. Take-two shares fell 9% in one day after announcing the game’s second delay in November of 2025.
- Sky-high expectations. When launch predictions are big and sales fall short of Wall Street’s expectations, the stock can still drop — even if players love the game.
- Take-Two isn’t yet profitable. The company has posted net losses over the past several years, partly because of GTA VI’s costs.
Take-Two next checkpoint it needs to pass is November 9, when the company posts results for the third quarter ending September 30, 2026, that don’t include GTA VI sales. Those numbers won’t be included until the first full quarter of 2027, after the game’s release in early 2027.
How can Canadians invest in Take-Two?
Take-Two only trades on Nasdaq in U.S. dollars, and you can buy it through most online brokerages in Canada. Several cautions to keep in mind:
- Currency exchange. A broker will convert when you purchase using Canadian dollars. However, you can cut these costs if you regularly invest in U.S. stocks through an account that holds U.S. currency.
- Exchange-rate risk. Your return in CAD will depend on the strength of the loonie. If the Canadian dollar rises against the U.S. dollar, your gains will be lower when you convert back to CAD.
- Registered accounts. Take-Two shares can be held within a Tax-Free Savings Account (TFSA) or Registered Retirement Savings Plan (RRSP) and it doesn’t pay a dividend, so there’s no withholding tax.
- Indirect exposure. Aside from the Nasdaq, Take-Two is also on the S&P 500. That means if you have an ETF or mutual fund in your portfolio, you may already own a piece of the action.
What can you do as an investor?
A blockbuster game release makes for a great story, but doesn’t give investors any guarantee in return. Before buying in, keep these considerations in mind.
- Watch the upcoming dates. Take-Two’s November 9 results will determine whether it’s close to its yearly forecast. November 19 will be the final test once the report for launch week sales is published.
- Separate the game from the stock. GTA VI could sell millions of copies and its stock can still fall if sales don’t meet expectations. Ask what’s already priced in.
- Think long-term. GTA V kept its sales up for more than 10 years, and analysts say ongoing sales matter as much as the sales at launch. If you buy in, prepare to hold through the ups and downs.
- Keep shares small. Holding your stock all in one place is risky. Keep your shares to a small amount as part of a diverse portfolio.
- Be mindful of the currency exchange. Factor in currency conversion fees and fluctuations in exchange rates when you compare potential returns.
- Get professional advice. Before making any decisions, contact a licensed financial advisor to help you decide if buying into this stock matches your money goals and risk tolerance.
GTA VI may end up being the most successful launch the entertainment industry has ever seen. But whether it’s a good investment will depend on the price you pay and how long you hold.
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Melanie is an editor and fact checker who is passionate about proofreading and editing personal finance content. She specializes in breaking down complex topics into easily digestible details to help people make wise financial decisions.
