Canadian investors ended September with a bit of a mixed bag. While the S&P/TSX Composite Index — the main benchmark for the Canadian stock market — slipped on Sept. 30, the slip came after a five-month winning streak. And the slip wasn’t unexpected: September offered a bumpy market due to rising global bond yields, a U.S. Federal Reserve rate hike and escalating Canada-U.S. trade tensions, according to Reuters.
Despite September’s losses, the TSX still managed to post its ninth straight quarterly gain — the longest streak on record.
Now, investors are wondering whether the October curse — a month historically known for market volatility and potentially dangerous dips — should be a factor in present-day investing decisions.
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Where does October’s scary reputation come from?
October earned its reputation as a “cursed” month for investors because some of the biggest crashes in stock-market history happened during this month.
In October 1929, the Dow Jones Industrial Average plunged nearly 13% in a single day, followed by another drop of almost 12% the next day. Then came Black Monday in 1987, when the Dow tumbled 22.6% — still its biggest one-day percentage decline on record. Canadian investors have their own painful example: the S&P/TSX Composite Index fell 16.7% in October 2008, at the height of the global financial crisis.
However, not all investors are convinced. Analyzing market drops in a Bloomberg article, portfolio manager Stan Wong writes that these specific market drops are “hardly representative of the typical October.”
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What do the numbers actually say about October?
Wong’s analysis of Bloomberg data from 2001 through 2025 found the TSX rose in 17 of 25 Octobers — 68% of the time — with an average gain of 0.4%. The S&P 500 did better on average, gaining 1.6% and finishing higher in 16 of those years.
While the average returns for October don’t support the notion of a cursed month, the volatility experienced during this month does — as illustrated by the CBOE Volatility Index (^VIX), which tracks expected swings in U.S. stocks — and is often called Wall Street’s fear gauge.
The VIX is calculated from S&P 500 option prices and represents the market’s expectation of how much the S&P 500 could move over the next 30 days — and expressed as an annualized percentage.
That means a VIX around 20 is often associated with relatively normal/moderate uncertainty, while readings above 30 indicate much greater expected volatility.
For the month of October, the VIX averaged about 21.8 — higher than any other month.
In other words, October tends to be bumpy, not necessarily bad. Bigger daily swings can feel alarming, but in most years the month still ended higher than it started.
As Wong stresses: interest rates, inflation, corporate earnings and valuations matter far more than the page on the calendar.
So, why do market crashes stick with us?
Behavioural finance has a name for it: availability bias. People give more weight to vivid, easy-to-recall events, then to stable, non-eventful periods in time. In practical terms that means a quiet October when stocks inch up 1% is quickly forgotten, while a 1987-style crash shapes perceptions for decades.
How will this bias hurt an investor?
Turns out this availability bias can cut the other way.
After nine straight quarters of gains, it’s tempting to assume the run will simply continue. But in truth, neither the record streak nor the calendar can tell an investor what happens next — and the forces that made September rocky, from bond yields to trade tensions, haven’t gone away.
So, what’s the real danger? How investors will react.
The Ontario Securities Commission (OSC), the province’s securities regulator, warns on its investor education site that investors may panic and sell as prices drop, which can push prices down further. Remember, selling in a slump turns a temporary paper loss into a permanent one.
What should investors do, right now?
Rather than reacting to the month, use this moment to make sure your plan can handle a rough patch — whenever it shows up.
- Match money to timelines. Cash you’ll need in the next few years — a down payment, tuition or a retirement withdrawal — generally shouldn’t depend on where stocks close next week
- Rebalance after the run. Nine quarters of gains may have pushed your stock allocation above your target. Trimming back is a disciplined way to take some profit without trying to call a market top
- Keep contributions automatic. The OSC notes that investing a set amount regularly averages out your costs and avoids dropping a lump sum in just before a slide. Scheduled RRSP and TFSA contributions do exactly that
- Diversify beyond one sector. On Sept. 30 alone, TSX materials stocks sank 1.3% while energy rose 1%, according to Baystreet.ca. The OSC says a diversified mix helps because investments rarely rise and fall at the same time or by the same amount
- Stress-test your nerves. If a 10% drop would have you reaching for the sell button, adjust your mix now, while you can think clearly, not in the middle of a sell-off
October may walk in with baggage, but the more useful question isn’t whether this month will be rough. It’s whether your portfolio is built to ride out a rough month at any time of year. If the answer is yes, the calendar shouldn’t prompt a change to your investment plan or strategy.
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Romana King, Senior Editor at Money.ca, also writes for various North American publications and the RKHomeowner blog. Her book, House Poor No More, is an Amazon bestseller and five-time award winner, including the 2022 New York CPA Society's Excellence in Financial Journalism (EFJ) Book Award.
