New cars lose up to 30% in year 1 — here are smarter ways Canadians can shop for vehicles

Here is a guide to the different ways Canadians can shop for new and used vehicles, along with the advantages and drawbacks of each.

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Franchise dealerships (aka: Brand-name dealers)

What you can purchase: Used and new vehicles

Franchise dealerships represent specific automakers — the automakers most people recognize and trust. Examples include Toyota, Honda, Hyundai, BMW, Ford, among others. Most dealers across Canada will specialize in new vehicles, but will also keep a steady stock of They sell certified used cars, used trade-ins, and new inventory.

Pros (used vehicles)

• Certified pre-owned (CPO) programs: Extra inspections, extended warranties and roadside assistance.
• Better consumer protections: Dealers must comply with provincial motor-vehicle dealer laws (OMVIC in Ontario, VSA in B.C., AMVIC in Alberta).
• Financing options: Access to manufacturer and bank financing, often at competitive rates.
• Trade-in convenience: Easy one-stop shop.

Cons (used vehicles)

• Higher prices: CPO and dealer overhead make vehicles costlier than private sales.
• Less negotiation room: Some brands have fixed-price or restricted negotiation policies.

Pros (buying new)

• Access to factory incentives: Rebates, low-rate financing, loyalty programs and national promotions.
• Full warranty protection: Only available with new vehicles.
• Customization: Ability to order specific trims, colours and add-ons.

Cons (buying new)

• Higher upfront cost: New vehicles in Canada lose 20% to 30% of their value in the first year alone — meaning a $40,000 vehicle may be worth $28,000 to $32,000 just 12 months later
• Tariff pressure on pricing: The 25% U.S. auto tariffs effective April 2025 have added cost uncertainty for imported models; buyers should confirm final pricing before ordering (2)
• Inventory shortages possible: Some models continue to face long waitlists

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Independent used-car dealers

What you can purchase: Used vehicles only

These smaller lots are not tied to a manufacturer and carry a broad mix of brands.

Pros

• Lower prices: Often cheaper than franchise dealers.
• Wide variety: Inventory can include rare or older models not found elsewhere.
• Negotiation potential: Independent dealers usually have more flexibility.

Cons

• Quality varies: Inspections and reconditioning may be inconsistent between dealers.
• Limited warranty coverage: Warranties may be optional and cost extra.
• Higher risk: Researching dealer reputation is essential.

Online marketplaces and consolidators

These sites aggregate listings from dealerships and private sellers to create a one-top, online marketplace.

Pros (buying used)

• Largest inventory: Thousands of listings nationwide, with filters for mileage, accident history, price and trim.
• Price comparison tools: Platforms like CarGurus show whether a deal is “fair,” “good” or “great.”
• Transparency: Many listings include Carfax reports, dealer ratings and negotiation insights.
• Easy cross-shopping: Browse across dozens of dealers without visiting a lot.

Cons (buying used)

• Quality control varies: Especially with private-seller listings.
• Scams possible: Buyers must verify identity, arrange safe meetups and inspect cars carefully.
• Financing not always built-in: Some platforms redirect you to third-party lenders.

Pros (buying new)

• Inventory visibility: You can see multiple dealers’ new-car stock without calling each store.
• MSRP comparisons: Helps determine whether a dealer is charging above or below list price.
• Lead generation: Quick dealer contact tools for test drives or quotes.

Cons (buying new)

• Incomplete accuracy: Online inventory may lag behind actual stock.
• Dealer follow-up: Submitting forms often triggers intense sales outreach.

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Private sellers

You can find private seller auto listings on online platforms, like Kijiji Autos, Facebook Marketplace, Craigslist, as well as the dedicated vehicle site, AutoTrader. Keep in mind that private sellers rarely sell new vehicles, so pros and cons for new cars don’t apply.

Pros (buying used)

• Lowest prices: No dealer overhead or markups.
• More negotiation room: Motivated sellers may drop prices quickly.
• Direct history: You can ask owners about the car’s real-world use and maintenance.

Cons (buying used)

• No warranties: Vehicles are sold “as is.”
• No legal recourse: Consumer protections are weaker than when buying from licensed dealers.
• Safety & fraud concerns: Requires meeting strangers and verifying legitimate ownership.
• Financing not available: You must arrange your own loan.

Fully online retailers and car-delivery platforms

These companies operate like e-commerce stores — browse inventory, complete financing online and have the car delivered to your home. Examples include Clutch and CarDoor. CarGurus also lists cars for sale that include delivery, but not for every vehicle (as it's up to the dealer that listed the car if they'll offer that service).

Pros (buying used)

• Convenience: Entire process can be done online, including trade-ins and financing.
• Return policies: Many platforms offer 7- to 10-day money-back guarantees.
• No-haggle pricing: Transparent, fixed prices.
• Reconditioned vehicles: Most cars go through inspection and come with Carfax reports.

Cons (buying used)

• Higher price than private sales: Convenience and reconditioning costs are built in.
• Limited test drive opportunities: Some offer only short test windows post-delivery.
• Regional availability: Inventory may be limited depending on your province.

Car subscription services

While still relatively new in Canada, a car subscription service is an all-inclusive, month-to-month alternative to owning, leasing or renting a vehicle. Instead of buying a car outright or committing to a multi-year lease, subscribers pay a flat monthly fee that typically covers: The vehicle, insurance, registration, routine maintenance, repairs, roadside assistance and sometimes winter tires or seasonal swaps.

Subscribers can keep the car for as long as they want or swap it out for a different model every few months, depending on the program. Examples are limited in Canada, but in some cities you can find Clutch subscription pilots and dealership subscription programs.

Pros (buying used or new)

• All-inclusive: Insurance, maintenance and servicing are bundled.
• Flexibility: Swap vehicles monthly or seasonally.
• No long-term commitment: Good option while waiting for a factory-ordered new car.

Cons (buying used or new)

• Expensive: Monthly costs often exceed financing or leasing a similar vehicle.
• Limited selection: Not all models or trims available.
• Not true ownership: No equity is built.

Manufacturer online ordering (factory orders)

Examples include Tesla, Rivian, Polestar, and traditional automakers’ build-and-price tools.

Pros (buying new)

• Direct pricing: Tesla-style stores remove negotiation entirely.
• Build-to-order: Customize features, colour and battery options.
• Modern shopping experience: Transparent timelines and configuration options.

Cons (buying new)

• Wait times: Months-long delays for high-demand models.
• No used inventory: Most direct-to-consumer models focus on new vehicles.
• Rigid pricing: No negotiation and fewer incentive opportunities.

Auctions (general and public access)

Examples: Impact Auto Auctions, ADESA public auctions, government surplus sales

Pros (buying used)

• Deep discounts possible: Auctions often list repossessions, fleet vehicles and insurance write-offs.
• Unique finds: Rare models, work trucks, and government-fleet vehicles.

Cons (buying used)

• High risk: Cars typically sold “as is,” with limited viewing. No warranties or consumer protections.
• Experience required: Not ideal for beginners.

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