Questrade announces rebranding, intention to become Canada's financial platform for those who never settle

It's been 26 years, and investing platform Questade decided it was time for a refresh — one that actually matches where the brand is today. Boasting a new look and new positioning, the company now offers this all under one roof — and it all starts with a rebranding that goes live today.

What’s changed at Questrade — and what’s staying the same

Questrade isn't just a place to trade stocks anymore — it's basically your whole financial system in one spot. And the more of your money you run through it, the more it works in your favour. Every feature and product is built with one goal: giving ambitious Canadians a real edge.

It’s still 100% Canadian-owned, and its platform lets you invest and trade with $0 commissions and low fees across stocks, ETFs and options. Offering a broad range of assets and high-performance platforms, Questrade still helps you achieve your financial goals faster.

So, what’s new? Just like the rest of the brand, Questrade’s mobile apps are getting new names. Questmobile is being renamed to Questrade in the App Store and will be their primary mobile app. EdgeMobile is also being renamed to Questrade Edge.

Basically, Questrade’s app is the unified home for your full financial system across investing, saving and spending. You will have one space for all of your accounts, news tailored to your portfolio and interests and improved account management and money movement.

Here’s a breakdown of what’s new:

• AI integration (MCP connectivity): Questrade is the first Canadian brokerage to support Model Context Protocol (MCP), letting users link their account data directly to Claude (with ChatGPT and Codex coming soon) for AI-powered research, custom index screening, and queued trade execution.

• Flows (trade automation): A free "if/then" rule builder that lets you set conditions like "buy $1k of MSFT if the price drops 5%." Unlike a limit order, it keeps scanning in the background without tying up your buying power, and you can add an optional manual safety brake for extra control.

• Balance sheet & equity engine:

  • Balance sheet: Pulls together your net worth across external accounts and keeps an eye out for savings opportunities — like flagging when your mortgage rate falls out of step after a Bank of Canada move.
  • Equity engine: Automates the Smith Maneuver, so clients can automatically reinvest their home equity into the market as mortgage payments clear.

Fee disruptions & Questrade Plus overhaul:

• $0 US options fees: Questrade has scrapped contract fees entirely on US equity options.
• Options cash back: An industry-first — Questrade Plus members now earn $0.05 cash back per contract.
• Pre-IPO access: Retail clients can now buy into late-stage private companies with a $5k minimum. Questrade Plus members get first dibs, with access a full week before everyone else.
• Questrade Plus ($19.99/mo): Revamped to now include options cash back, a 1% annual RRSP match, and early Pre-IPO access — and right now, you can try it free for two months.

Get your money working for you

Every dollar you save on fees is a dollar that stays invested and working toward your future. Whether you're building a TFSA, growing your RRSP or investing in a non-registered account, the right brokerage can help you keep more of your returns. Check out Questrade, the online brokerage that combines low-cost investing with powerful research tools. Open an account and pay $0 commission on stock and ETF trades. Start investing with Questrade