American Express (AXP)
Last year, American Express demonstrated its pricing power as it raised the annual fee on its Platinum Card from $550 to $695.
The company also stands to directly benefit in an inflationary environment.
American Express makes most of its money through discount fees — merchants are charged a percentage of every Amex card transaction. As the price of goods and services increases, the company gets to take a cut of larger bills.
Business is booming. In Q1, the company’s revenue jumped 29% year over year to $11.7 billion.
American Express is the fifth-largest holding at Berkshire Hathaway. Owning 151.6 million shares of AXP, Berkshire’s stake is worth nearly $24 billion.
Berkshire also owns shares of American Express competitors Visa and Mastercard, although the positions are much smaller.
American Express shares currently offer a dividend yield of 1.3%.
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Get started todayCoca-Cola (KO)
Coca-Cola is a classic example of a recession-resistant business. Whether the economy is booming or struggling, a can of Coke is affordable to most people.
The company’s entrenched market position, massive scale, and portfolio of iconic brands — including names like Sprite, Fresca, Dasani and Smartwater — give it plenty of pricing power.
Add solid geographic diversification — its products are sold in more than 200 countries and territories around the globe — and it’s clear that Coca-Cola can thrive through thick and thin. After all, the company went public more than 100 years ago.
Buffett has held Coca-Cola in his portfolio since the late 1980s. Today, Berkshire owns 400 million shares of the company, worth approximately $25.8 billion.
You can lock in a dividend yield of 2.7% on Coca-Cola's shares at current prices.
Apple (AAPL)
No one who spends $1,600 for a fully decked-out iPhone 13 Pro Max would call it a steal. But consumers love splurging on Apple products anyway.
Earlier last year, management revealed that the company’s active installed base of hardware has surpassed 1.65 billion devices, including over one billion iPhones.
While competitors offer cheaper devices, many consumers don’t want to live outside the Apple ecosystem. That means, as inflation spikes, Apple can pass higher costs to its global consumer base without worrying too much about a drop in sales volume.
Today, Apple is Buffett’s largest publicly traded holding, representing nearly 40% of Berkshire’s portfolio by market value. Of course, the sheer increase in Apple’s stock price is one of the reasons for that concentration. Over the past five years, shares of the tech gorilla have surged more than 280%.
Apple currently offers a dividend yield of 0.6%. You can get started investing with an app that will give you two free stocks for signing up.
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Find Your Card NowChevron (CVX)
One of Buffett’s big moves in 2022 is loading up on Chevron. According to an SEC filing, Berkshire owned $25.9 billion of the energy giant as of March 31 — a significant jump from its stake of $4.5 billion at the end of 2021.
Today, Chevron represents the third-largest public holding at Berkshire.
It’s not difficult to understand why. Even though the oil business is capital intensive, it tends to do very well during periods of high inflation.
Oil — the most heavily traded commodity globally — has soared 45% year to date. And the supply shock caused by Russia’s invasion of Ukraine could keep that trend going.
Strong oil prices benefit oil producers. Chevron’s latest quarterly earnings more than quadrupled year over year. The stock is up nearly 40% in 2022.
The company returns cash to investors, too. Paying quarterly dividends of $1.42 per share, Chevron has an annual yield of 3.4%.
Alternative investments
With the S&P 500 down since the start of the year, it may be a good time to look at investments that don't track the stock market, such as blue-chip art. Fine art has traditionally only been available to wealthy investors with the thousands or millions needed to buy high-end artworks. But thanks to a new platform that allows buyers to purchase shares of artworks, the art world is now accessible to investors at every price point.
Smart investing starts here
Get 100 free online equity trades with promo code EDGE100 when you open a CIBC Investor’s Edge account by Sept. 30, 2025. Click here to unlock 100 free trades and take control of your investments. Get started today.
