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    September 2012
    M T W T F S S
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    Are you failing enough?

    Jim Ruta

    Unless you fail enough, you can never succeed greatly. Sound a little backward? It isn’t if you have the right perspective.

    The winning perspective on failing is that it is an inseparable part of winning. It’s the other side of winning. Without failing, you can’t win. Nobody does.

    Here’s what I mean. If “failing” is striking out in baseball, then the very best ball players fail more than twice as often as they succeed. With a .300 batting average, they miss 70 times for every 100 times at bat and 30 hits. That’s 2.3 times as many failures as successes.

    And this is for the best players. When you hit a respectable .250, you fail 3 times as often as you succeed. That’s a lot of failure. And, it all adds up to success.

    What does this mean for you? It means three things:

    First, unless you are swinging, you can’t get a hit. Only players can win. If you aren’t swinging, you can’t be hitting. It’s the same in business. You have to keep asking for prospects, making presentations and asking for the order.

    That’s how you get more prospects, agreement and sales. Nothing takes the place of activity. It’s the key to high performance. Stay in the game every day.

    Second, if your batting average is too high, you are only getting the easiest pitches. That means staying in the small money. For instance, if your batting average was 1.000 – you hit everything, someone would have to be lobbing the proverbial beach balls at you. If you can’t miss, you won’t get paid much for success. In the major leagues, the pitches are hard and fast. Accordingly, the rewards are amazing. Your rewards are in direct relation to the difficulty of getting a hit.

    So, you really want about a .300 batting average in all aspects of your work. If you get 1 out ofbthree, you are trying to win the tough ones. You’re swing at the toughest pitches with the most potential. That means you are trying to get better. When your batting average is too high, you only go to the plate for the easy pitchers. There’s no achievement in that. No money either.

    Finally, and most importantly, you get paid for total hits. The more times you are up to bat, the more chance you have of hitting a home run. The more actual times you get a hit. You aren’t in this just for average; you are in it for the total numbers. You want that .300 batting average of a BIG number of “at bats”. That way you are helping more people and doing better for yourself and your family in the process.

    Keep your average high, but keep your “at bats” higher. If you want to achieve more, you have to fail more than you have been. When you do, you will find higher performance. It works every time.

    I’m Jim Ruta, and that’s just the way it is.

    The MONEY® Network