Change For The Better


“Know what’s weird? Day by day, nothing seems to change, but pretty soon…everything’s different.” – Calvin from Calvin and Hobbes

I was just speaking to a loyal reader (read: Mom), about the change in the financial industry. Without getting too Presidential speech on you, I’m going to make a statement that will likely cause a polarizing effect.

The exempt market right now is where the mutual fund market was 20 years ago.


There I said it. This isn’t a guess like my super bowl picks of previous years. This is based on the following observation:

Mutual Funds: Everyone has them, but wonders why they have them
Exempt Market Products: Nobody knows about them, but will want to learn more about them.

There will be people who will fight this trend, to protect their self-interest. This battle reminds me of the CEO of Blockbuster who said downloading movies would have NO impact on their business. RIP Blockbuster.

Look to the Exempt Market for further product innovation that will increase the investor’s return, while minimizing risk. It can’t happen soon enough.


Marty Gunderson is an expert who helps companies navigate through the Exempt Market. He has served in a variety of leadership positions in the industry, from sales to issuer to dealer. He is the founder of, a site that highlights a few quality exempt market offerings. To contact Marty, please email marty (at)