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    March 2014
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    Google stock split

    Guy Conger

    As you may have heard
    Google stock will be splitting next week. Thanks to some corporate maneuvering, shareholders will be getting a new class of stock that may occupy a different line on their portfolios.
    Google is technically initiating a stock dividend, which will issue a new class of shares, C shares, to current holders of A shares (what’s publicly available) and B shares (held by company insiders). So in that sense, this is a 2-for-1 stock split that will not change the overall valuation of the company or the value of your investment.
    After the dividend is issued, you will notice that you own twice as many shares — split evenly between two different classes — at roughly half the previous price. You will also notice a change in Google’s stock ticker. Existing A-class shares will trade under the new ticker “GOOGL,” while the new C-class shares will use the familiar “GOOG.”
    The stock dividend will be paid out after market close on April 2. The new shares will begin trading on April 3.
    Why the hassle? The newly issued C shares carry no voting rights, so this move will allow Google insiders to consolidate their control over the company (through their super-voting, non-trading B shares). While this split is not a shareholder-friendly move, I have come to trust Google’s management over the years and still believe they will continue to run the company prudently.
    2. What should you do?
    Nothing, if you already own Google; if you don’t now could be a good time to buy. The stock split will have only minor effects on Google’s business operations. So if you already have shares DON’T SELL because if you have capital gains on your position in Google, trading could trigger a tax bill.
    To update your scorecard, simply:
    1. Edit your GOOGL position, and divide the price per share in half.
    2. Add a new GOOG position at the current price with the same number of shares as your GOOGL
    position.
    I expect the prices of the two classes to drift apart slightly once C shares begin trading (because of the difference in voting rights), but it’s complicated and I’m not sure how it will play out

    The MONEY® Network