The amount of information that a person can find out based on how someone votes is incredible. We don’t always think of the way we vote as a part of our identity, but, of course, it is. How we vote is likely to indicate some of our consumer preferences in very specific ways. Thus, anyone who intends to find sales leads may do well to look at voter data.
There are more than 88 million voters who have their data stored with DatabaseUSA.com®. This is not something that the voters opt into, but the data is available to this storage area because voters in many states are required to register by political party. It is also possible to pull public records to see who voted in which primary.
The use of this data can definitely help candidates who are running for office, but it might also come in handy for those who intend to sell those customers some products. Quite often, this data may provide an indication one way or the other as to how a person thinks about certain products. For example, it can be a lot easier to sell a conservative-voting individual on the need for a home security system. This, of course, is just one example of how that data may be valuable.
It is easy to think that the data about how a person votes is really only useful in the run-up to an election. However, that is not exactly the case. The data can sometimes become even more valuable after the election for the simple fact that, post-election, a lot of people tend to more strongly identify with the political party that they prefer. It means that just knowing this about people can make it a lot easier to figure out where their ideals lie and what kinds of products they may end up being the most loyal to.
Targeting certain geographic areas that voted in a particular way is an excellent use of this resource. If you can just manage to figure out where certain people are voting a certain way, you can bring your ads to those people. It will narrow the area that you have to work with. That can help you avoid a lot of the expense of canvassing in the wrong areas, so to speak.
It is always important to bear in mind that not every person is going to respond to marketing materials in exactly the way you expect. There are always some who defy the odds and don’t have an interest in what you are selling. However, most people do fall in line with particular patterns that we can easily observe.
When you are building your email lists, you can start by figuring out which way certain people vote and then expand on it from there. In other words, you can decide that you want to advertise to both conservative and liberal people and simply tailor your messaging for each of those groups. Your pitch is likely to sound a lot different when you are attempting to sell to a conservative instead of a liberal. That is why you need to think carefully about exactly how you are coming off in the minds of each of those types of voters. It may be dramatically different for each one.