in our free newsletter.

Thousands benefit from our email every week.

Private equity (PE) refers to both investors and managed funds that invest directly in private companies, allowing them to increase their working capital, make improvements in technology or acquire other firms without needing to rely on bank loans.

Some PE investors are known as “angel investors” thanks to their willingness to fund start-ups and help them meet their full potential. The appeal of being dubbed an angel is strong and has pulled in significant dollars from famous Canadians, including rapsmith Drake and actor Ryan Reynolds — who's gotten behind tech startups, including mobile services disruptor Mint, to help build their brands.

Other PE investors look to take control of distressed companies and, if they can’t turn them around, sell off the company’s assets at a profit.

One common form of PE investment is a “leveraged buyout,” whereby a company is bought out with the intention of first improving its business operations and then either reselling it for a profit or taking it public through an initial public offering.

As the name suggests, private equity investing isn’t for everybody. Because of the risks and high dollar amounts involved, only accredited investors are invited to the party.

In Canada, the term “accredited investor” is applicable to around 20 different personal financial scenarios. The most common includes holding assets of more than $5 million or earning a gross income of more than $200,000 annually for two years in a row — and expecting that income to grow during the current calendar year.

A private equity fund, which collects investors’ money and moves forward with the investments it considers potential wins, is made up of two groups: limited partners, who typically own 99% of a fund’s shares and have limited liability, and general partners, who own the remaining shares, manage the investments and have full liability.

Because private equity investments usually involve long time horizons, liquidity can be an issue for some investors. Rehabbing a company so that it runs efficiently and turns a consistent profit can take time. And it can take even more time for the PE firm to find a buyer once things at the rehabbed company are running smoothly.

So investors must be prepared to have their capital locked up for some time.

While the returns generated by their investments make PE firms successful, they earn much of their income through the fees they charge investors. Those fees are no joke, either. They typically follow the hedge fund model of “two and 20,” meaning you’ll pay a management fee equivalent to about 2% of the assets under management and a “performance fee” of around 20%.

But, since the financial compensation for managers who handle private equity deals can border on the obscene, PE funds typically attract some of the sharpest minds in the investment industry. In PE, you generally get what you pay for.

Automatically apply coupon codes for free - it’s kinda genius

Capital One Shopping’s browser add-on automatically applies coupon codes as you shop online. It also alerts you whenever there's a better deal available from another retailer. It’s absolutely free – plus it takes only two clicks to install.

Add the Capital One Shopping browser extension today and start earning discounts of up to 50% on the things you already buy. Your bank account will thank you

About the Author

Clayton Jarvis

Clayton Jarvis


Clayton Jarvis is a mortgage reporter at Prior to joining the team, Clay wrote for and edited a variety of real estate publications, including Canadian Real Estate Wealth, Real Estate Professional, Mortgage Broker News, Canadian Mortgage Professional, and Mortgage Professional America.

What to Read Next


The content provided on is information to help users become financially literate. It is neither tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter.